This area of Concentration Studies aims to provide students with a solid foundation in computing, such as programming, databases and information systems. It prepares students for further studies or careers in the field of information technology.
This area of Concentration Studies aims to provide students with knowledge in food production, food safety, product development and analysis, quality control, hygiene control, and environmental health.
This area of Concentration Studies aims to provide students with a common and broad-based foundation in modern life science disciplines such as biochemistry, cell biology and genetics, and training in fundamental laboratory techniques.
This area of Concentration Studies aims to provide students with nutrition knowledge in relation to food products and disease prevention. Students are introduced to marketing strategies in health food management. Students are also equipped with techniques in handling, analyzing, and solving customers' complaints in food service and health food sectors.
This area of Concentration Studies aims to provide students with an opportunity to enhance their language skills, develop sensitivity to bilingual issues, and acquire critical acumen for both Chinese and English texts.
This area of Concentration Studies trains and equips students to approach and synthesize knowledge from multiple perspectives informed by various disciplines, so that they will have the intellectual acumen and skills required for a range of academic fields.
This area of Concentration Studies aims to nurture young artists to acquire the general musical knowledge and practical skills needed for a variety of careers in music while providing students with the opportunities for personal and intellectual development.
This area of Concentration Studies integrates information technology, people, and business. It explores the merging of information technology with business management to improve efficiency and competitiveness of an organization.
This area of Concentration Studies aims to provide students with academic and professional knowledge and skills in the investment and financial planning fields. Graduates can further explore their career opportunities in the areas of assets management, corporate finance, financial planning, risk analysis and investment research; or pursue a bachelor’s degree in finance or business related disciplines.
This area of Concentration Studies trains students to apply various marketing theories and techniques to real-world marketing situations. Students are equipped with the knowledge to further study or pursue a career in marketing, business administration, and human resources management.
This area of Concentration Studies aims to prepare students for their future career in accounting or accounting-related areas or further studies. It consists of a substantial element of general education, a wide selection of business subjects, as well as a vigorous emphasis on professional accountancy training.
This area of Concentration Studies provides a combined knowledge & skills in both Tourism and Hospitality perspectives. It not only enables students to receive complete trainings but also to increase their chances and enhance their competitiveness to further studies or future careers in a more efficient and effective manner.
Upholding the traditions of HKBU Communication Studies, this area of Concentration Studies is designed for students who strive to be savvy, independent and critically-minded. The programme aims to train students to develop and disseminate ideas according to the needs of various media contexts in society.
This area of Concentration Studies aims to train students in creative digital media design and production. The programme will provide opportunities for students to open their eyes to the innovative use of digital and media-related technologies in the art and media industries.
This area of Concentration Studies is designed to integrate history and theory with creative production in the fields of film and television. Students will learn to formulate ideas for their own productions, putting theory into practice.
This area of Concentration Studies aims to introduce students to the theories and skills of journalism as a profession by offering them the opportunity to study law, politics, sociology, media and other related fields as a whole. The programme aims to train students to acquire an understanding of the role of journalism in society and to put their knowledge into practice.
This area of Concentration Studies allows students to explore the vast world of media and communication and gain exposures in various media sectors. The curriculum trains students to follow through media operation, from planning to execution of media content. With broad-based training in various scopes of media communications, students are equipped to be media generalists in order to cope with the convergent media environment.
This area of Concentration Studies offers training in understanding human behaviour and mental processes using scientific methods. It provides students with basic theoretical and practical training to pursue studies in professional psychology.
This area of Concentration Studies is designed for students who intend to further study or work in the field of sport and recreation. It offers courses specially designed for delivering sport and recreation programmes to the community.