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Bachelor of Social Sciences (Honours) in
Integrated Communication Management
综合传播管理学社会科学学士（荣誉）学位

This programme is offered by the College of International Education, Hong Kong Baptist University for holders of Associate Degree (AD) or Higher Diploma (HD) who wish to continue on to a Bachelor’s degree in public relations, advertising, and integrated marketing communication.

课程特色

本课程旨在教授同学坚实的传播管理学知识，装备同学在数码时代下投身或继续深造广告宣传、公关、市场推广等与传讯相关的领域。

  • 提供不同类型的传播管理学基础科目，并着重教授体育活动推广、社会服务推广及健康保健等范畴的学科知识；
  • 凭借与本港商界、传媒和社福界的紧密连系，培养同学的管理技能，包括市场推广、综合传播管理及活动策划等技巧；
  • 课程受国际广告协会认可，同学将获协会颁发完成证书。

 

学位颁授

由浸大颁授综合传播管理学社会科学学士 (荣誉) 学位课程

就业前景

本课程以市场学及传讯相关学术培训及进阶实践技巧装备毕业生，以应付不同行业的需要。同学毕业后可从事广告宣传、公关、非政府机构、商界、会议及展览推广、康乐、体育、公共事务、传媒及娱乐事业等行业的工作。

毕业生会获得由国际广告协会颁发完成证书，并享有协会之学术会员资格及其环球专属待遇。此外，毕业后从事公共关系行业的同学可注册成为香港公共关系专业人员协会会员。

课程结构

The four-year undergraduate programme requires students to complete a total of 128 units, including 63 units of Major Courses, 13 units of University Core Courses, 18 units of General Education Courses and 34 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses, 9 units of Major Elective Courses and 3 units of General Education Capstone Course.

Major Core Courses (54 units)

* Students may apply for course exemption if they have taken equivalent courses in other institutions, but they are normally required to replace the exempted Core Courses with Elective Courses to make up for the units being exempted.

Major Elective Courses (9 units)
General Education Capstone Course (3 units)

* This GE capstone course will be open to all self-funded undergraduate students. Student may select a GE capstone course offered by different self-funded undergraduate programmes.

Remark: Individual courses may use Chinese due to particular course requirements. Either Cantonese or Putonghua may be used, depending on particular pedagogical strategy.


University Core (13 units)

The University Core is a requirement in the undergraduate curriculum which aims at providing students with the essential and transferable knowledge and skills that help them lead successful lives both during and following their university education, and ultimately supporting the University’s commitment to developing the Graduate Attributes among students.

University English♦
University Chinese♦
Healthy Lifestyle♦
The Art of Persuasion♦

General Education (15 units)

The General Education (GE) Programme provides the foundation of a well-rounded university education. The goal of the programme is to promote Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes that all students will need in their future professional and personal lives.

Level 1 Foundational Courses#
Level 2 Interdisciplinary Thematic Courses

♦ For Associate Degree or Higher Diploma applicants, a block transfer of University Core Courses will be granted.

# For Associate Degree applicants, a block transfer of 9 units will be granted.

Free Elective Courses (34 units)

Free Elective Courses are normally exempted for Associate Degree or Higher Diploma graduates seeking for year 3 entry.

Remarks:

  1. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core and GE courses to meet the graduation requirement.
  2. Unit transfer equivalent to 28 units of University Core and GE courses will be considered by the Programme management on a case-by-case basis.
  3. Make-up courses may be required on admission.
  4. Students are required to complete a non-credit bearing University Life programme.

入学要求

To be eligible for admission, a candidate should hold

  • a relevant Associate Degree (AD) from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma (HD) from any recognised institutions.
  • Preference will be given to candidates with a score of 6 or above in the International English Language Testing System (IELTS).

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme prerequisites and GE courses in their Associate Degree / Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme prerequisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

校园

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor heated swimming pool, gymnasium, fitness room, dance room, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, creative science laboratory, food sensory laboratory, testing and analytical laboratory, food and nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory and child assessment centre are also set up to provide students with practical experiences in their areas of study.

学费

Local: HKD89,925 per year
Students are required to complete 66 units in two years at HKD2,725 per unit (Total HKD179,850)
Non-local: HKD103,818 per year
Students are required to complete 66 units in two years at HKD3,146 per unit (Total HKD207,636)

The annual tuition fee is paid in two equal instalments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first instalments plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfil the programme pre-requisites, University Core and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,955 per unit.

资助计划

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Four of the courses offered by the Programme are eligible for reimbursement under the Continuing Education Fund (CEF). Eligible students completing the courses may apply for the Fund and receive subsidy with a ceiling of
HKD20,000.

申请程序

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2023-24/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (HKD450) via online payment gateway (credit card, PPS online or Mobile Payment) before the application deadline. Please refer to the "Important Information" and "Instructions" in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (HKD450) before the application deadline. Please refer to the "Notes to Applicants" printed on the application form for details.

查询

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories