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Bachelor of Social Sciences (Honours) in
Integrated Communication Management
綜合傳播管理學社會科學學士（榮譽）學位

This programme is offered by the College of International Education, Hong Kong Baptist University for holders of Associate Degree (AD) or Higher Diploma (HD) who wish to continue on to a Bachelor’s degree in public relations, advertising, and integrated marketing communication.

課程特色

本課程旨在教授同學堅實的傳播管理學知識，裝備同學在數碼時代下投身或繼續深造廣告宣傳、公關、市場推廣等與傳訊相關的領域。

  • 提供不同類型的傳播管理學基礎科目，並著重教授體育活動推廣、社會服務推廣及健康保健等範疇的學科知識；
  • 憑藉與本港商界、傳媒和社福界的緊密連繫，培養同學的管理技能，包括市場推廣、綜合傳播管理及活動策劃等技巧；
  • 課程受國際廣告協會認可，同學將獲協會頒發完成證書。

 

學位頒授

由浸大頒授綜合傳播管理學社會科學學士 (榮譽) 學位課程

就業前景

本課程以市場學及傳訊相關學術培訓及進階實踐技巧裝備畢業生，以應付不同行業的需要。同學畢業後可從事廣告宣傳、公關、非政府機構、商界、會議及展覽推廣、康樂、體育、公共事務、傳媒及娛樂事業等行業的工作。

畢業生會獲得由國際廣告協會頒發完成證書，並享有協會之學術會員資格及其環球專屬待遇。此外，畢業後從事公共關係行業的同學可註冊成為香港公共關係專業人員協會會員。

課程結構

The four-year undergraduate programme requires students to complete a total of 128 units, including 63 units of Major Courses, 13 units of University Core Courses, 18 units of General Education Courses and 34 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses, 9 units of Major Elective Courses and 3 units of General Education Capstone Course.

Major Core Courses (54 units)

* Students may apply for course exemption if they have taken equivalent courses in other institutions, but they are normally required to replace the exempted Core Courses with Elective Courses to make up for the units being exempted.

Major Elective Courses (9 units)
General Education Capstone Course (3 units)

* This GE capstone course will be open to all self-funded undergraduate students. Student may select a GE capstone course offered by different self-funded undergraduate programmes.

Remark: Individual courses may use Chinese due to particular course requirements. Either Cantonese or Putonghua may be used, depending on particular pedagogical strategy.


University Core (13 units)

The University Core is a requirement in the undergraduate curriculum which aims at providing students with the essential and transferable knowledge and skills that help them lead successful lives both during and following their university education, and ultimately supporting the University’s commitment to developing the Graduate Attributes among students.

University English♦
University Chinese♦
Healthy Lifestyle♦
The Art of Persuasion♦

General Education (15 units)

The General Education (GE) Programme provides the foundation of a well-rounded university education. The goal of the programme is to promote Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes that all students will need in their future professional and personal lives.

Level 1 Foundational Courses#
Level 2 Interdisciplinary Thematic Courses

♦ For Associate Degree or Higher Diploma applicants, a block transfer of University Core Courses will be granted.

# For Associate Degree applicants, a block transfer of 9 units will be granted.

Free Elective Courses (34 units)

Free Elective Courses are normally exempted for Associate Degree or Higher Diploma graduates seeking for year 3 entry.

Remarks:

  1. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core and GE courses to meet the graduation requirement.
  2. Unit transfer equivalent to 28 units of University Core and GE courses will be considered by the Programme management on a case-by-case basis.
  3. Make-up courses may be required on admission.
  4. Students are required to complete a non-credit bearing University Life programme.

入學要求

To be eligible for admission, a candidate should hold

  • a relevant Associate Degree (AD) from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma (HD) from any recognised institutions.
  • Preference will be given to candidates with a score of 6 or above in the International English Language Testing System (IELTS).

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme prerequisites and GE courses in their Associate Degree / Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme prerequisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

校園

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor heated swimming pool, gymnasium, fitness room, dance room, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, creative science laboratory, food sensory laboratory, testing and analytical laboratory, food and nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory and child assessment centre are also set up to provide students with practical experiences in their areas of study.

學費

Local: HKD89,925 per year
Students are required to complete 66 units in two years at HKD2,725 per unit (Total HKD179,850)
Non-local: HKD103,818 per year
Students are required to complete 66 units in two years at HKD3,146 per unit (Total HKD207,636)

The annual tuition fee is paid in two equal instalments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first instalments plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfil the programme pre-requisites, University Core and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,955 per unit.

資助計劃

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Four of the courses offered by the Programme are eligible for reimbursement under the Continuing Education Fund (CEF). Eligible students completing the courses may apply for the Fund and receive subsidy with a ceiling of
HKD20,000.

申請程序

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2023-24/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (HKD450) via online payment gateway (credit card, PPS online or Mobile Payment) before the application deadline. Please refer to the "Important Information" and "Instructions" in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (HKD450) before the application deadline. Please refer to the "Notes to Applicants" printed on the application form for details.

查詢

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories