{"id":723,"date":"2026-10-23T17:11:15","date_gmt":"2026-10-23T09:11:15","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/?p=723"},"modified":"2026-10-23T17:11:16","modified_gmt":"2026-10-23T09:11:16","slug":"marketing-students-explore-business-perspectives-and-creative-insights-at-marketers-prelude-%e5%b8%82%e5%a0%b4%e5%ad%b8%e5%90%8c%e5%ad%b8%e8%b5%b0%e9%80%b2%e6%a5%ad%e7%95%8c-%e5%95%9f%e7%99%bc","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/2026\/10\/23\/marketing-students-explore-business-perspectives-and-creative-insights-at-marketers-prelude-%e5%b8%82%e5%a0%b4%e5%ad%b8%e5%90%8c%e5%ad%b8%e8%b5%b0%e9%80%b2%e6%a5%ad%e7%95%8c-%e5%95%9f%e7%99%bc\/","title":{"rendered":"Marketing students explore business perspectives and creative insights at Marketers Prelude \u5e02\u5834\u5b78\u540c\u5b78\u8d70\u9032\u696d\u754c \u555f\u767c\u5e02\u5834\u71df\u92b7\u65b0\u601d\u7dad"},"content":{"rendered":"
<\/div>\n\n

The CIE Marketers Competition is a major competition organised by the Division of Business for Marketing students. Students are expected to develop marketing ideas based on an authentic industry context and present their ideas at the competition. This year, the Division has invited Tai Po Chun Hing Meatballs to be the industry partner, with the theme \u201cMeatball Beyond Limits\u201d. Students are invited to devise innovative marketing and promotional activities for the company, covering aspects such as brand positioning, new product development, and advertising to attract target customers.<\/p>\n\n\n\n

To help them get ready for the competition, the Marketers Prelude, serving as the experiential starting point, was held in September. Through a guest talk, a face-to-face dialogue with Mr. Pius Chan, Director from the company, as well as a company visit, food tasting and production walkthrough, students gained first-hand exposure to a real-world business environment and explored marketing and business practices from different perspectives. In this way, the Prelude bridges real-world industry experience with the students\u2019 subsequent creative work in the competition.<\/p>\n\n\n\n

Through authentic industry exposure, the Marketers Prelude extended marketing learning beyond the classroom and offered students a fresh perspective on marketing in action. Scheduled for 1 December, the Marketers Competition 2026 challenges students to transform real-world observations into creative insights while strengthening their creativity, teamwork and practical marketing skills. Outstanding students may receive internship opportunities offered by the company and take part in the execution of marketing ideas, equipping them the capability for future workplace challenges.<\/p>\n\n\n\n

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\u70ba\u8b93\u540c\u5b78\u4f5c\u597d\u8cfd\u524d\u6e96\u5099\uff0c\u4e5d\u6708\u4efd\u7279\u5225\u8209\u884c\u300cMarketers Prelude\u300d\u6d3b\u52d5\uff0c\u5176\u4e2d\u5305\u62ec\u5927\u57d4\u632f\u8208\u8089\u4e38\u7684\u57f7\u884c\u8463\u4e8b\u9673\u5cb3\u6210\u5148\u751f\u8207\u540c\u5b78\u5c55\u958b\u4e00\u5834\u6df1\u5ea6\u4ea4\u6d41\u3001\u751f\u7522\u6d41\u7a0b\u53c3\u89c0\u53ca\u7522\u54c1\u9ad4\u9a57\u7b49\u6d3b\u52d5\uff0c\u8b93\u4ed6\u5011\u89aa\u8eab\u8d70\u9032\u771f\u5be6\u7684\u5546\u696d\u74b0\u5883\uff0c\u5f9e\u696d\u754c\u7684\u8996\u89d2\u4e86\u89e3\u5e02\u5834\u71df\u92b7\u53ca\u4f01\u696d\u5be6\u52d9\u7684\u904b\u4f5c\uff0c\u66f4\u80fd\u5c07\u6240\u5b78\u7684\u5e02\u5834\u71df\u92b7\u6280\u5de7\u8207\u89aa\u8eab\u9ad4\u9a57\u9023\u7e6b\u8d77\u4f86\uff0c\u70ba\u6bd4\u8cfd\u69cb\u601d\u5275\u65b0\u65b9\u6848\u5e36\u4f86\u66f4\u591a\u9748\u611f\u3002<\/p>\n\n\n\n

\u300cMarketers Prelude\u300d\u65e8\u5728\u5c07\u5e02\u5834\u71df\u92b7\u5b78\u7fd2\u5ef6\u4f38\u81f3\u8ab2\u5802\u4ee5\u5916\uff0c\u8b93\u540c\u5b78\u5f9e\u5d84\u65b0\u89d2\u5ea6\u4e86\u89e3\u5e02\u5834\u5b78\u7684\u5be6\u969b\u61c9\u7528\u3002\u300c\u5e02\u5834\u71df\u92b7\u5c08\u624d\u5927\u8cfd2026\u300d\u5c07\u65bc12\u67081\u65e5\u8209\u884c\uff0c\u540c\u5b78\u6703\u5c07\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u4e8b\u7269\u8f49\u5316\u70ba\u5275\u610f\u65b9\u6848\uff0c\u5f9e\u4e2d\u6311\u6230\u4ed6\u5011\u7684\u5275\u9020\u6f5b\u80fd\u3001\u5718\u968a\u5408\u4f5c\u80fd\u529b\u53ca\u5be6\u8e10\u71df\u92b7\u6280\u80fd\u3002\u8868\u73fe\u512a\u79c0\u7684\u540c\u5b78\u6709\u6a5f\u6703\u7372\u8a72\u4f01\u696d\u63d0\u4f9b\u5be6\u7fd2\u6a5f\u6703\uff0c\u8b93\u4ed6\u5011\u53c3\u8207\u843d\u5be6\u5ba3\u50b3\u8a08\u5283\uff0c\u540c\u6642\u88dd\u5099\u672a\u4f86\u4e8b\u696d\u767c\u5c55\u3002<\/p>\n\n\n\n

\"\"
Students will develop marketing ideas for Tai Po Chun Hing Meatballs, company partner of CIE Marketers Competition 2026. \u540c\u5b78\u5c07\u70ba\u300c\u5e02\u5834\u71df\u92b7\u5c08\u624d\u5927\u8cfd2026\u300d\u7684\u5408\u4f5c\u6a5f\u69cb\u5927\u57d4\u632f\u8208\u8089\u4e38\u69cb\u601d\u5275\u65b0\u7684\u5e02\u5834\u71df\u92b7\u65b9\u6848\u3002<\/figcaption><\/figure>\n\n\n\n
\"\"
Mr. Pius Chan, Director from the company, shared his expertise in business development and marketing strategies.
\u57f7\u884c\u8463\u4e8b\u9673\u5cb3\u6210\u5148\u751f\u8207\u540c\u5b78\u5206\u4eab\u5176\u5728\u696d\u52d9\u62d3\u5c55\u548c\u5e02\u5834\u884c\u92b7\u7b56\u7565\u7684\u5c08\u696d\u898b\u89e3\u3002<\/figcaption><\/figure>\n\n\n\n
\"\"
Students had an enjoyable food tasting during company visit.
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<\/p>\n","protected":false},"excerpt":{"rendered":"

The CIE Marketers Co...<\/p>\n","protected":false},"author":6,"featured_media":724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[31,46],"cs":[4,3,2,6,8,5],"_links":{"self":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/posts\/723"}],"collection":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/comments?post=723"}],"version-history":[{"count":1,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/posts\/723\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/posts\/723\/revisions\/727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/media?parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/categories?post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/tags?post=723"},{"taxonomy":"cs","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/bus\/wp-json\/wp\/v2\/cs?post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}