{"id":1644,"date":"2025-07-04T10:45:11","date_gmt":"2025-07-04T02:45:11","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/?p=1644"},"modified":"2025-07-04T10:45:12","modified_gmt":"2025-07-04T02:45:12","slug":"%e5%82%b3%e7%90%86%e6%be%b3%e6%b4%b2%e9%81%8a%e5%ad%b8%e5%9c%98-%e8%9e%8d%e5%85%a5%e8%97%9d%e8%a1%93%e6%96%87%e5%8c%96%e8%88%87%e5%82%b3%e8%a8%8a%e7%9a%84%e6%97%85%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/2025\/07\/04\/%e5%82%b3%e7%90%86%e6%be%b3%e6%b4%b2%e9%81%8a%e5%ad%b8%e5%9c%98-%e8%9e%8d%e5%85%a5%e8%97%9d%e8%a1%93%e6%96%87%e5%8c%96%e8%88%87%e5%82%b3%e8%a8%8a%e7%9a%84%e6%97%85%e7%a8%8b\/","title":{"rendered":"\u50b3\u7406\u6fb3\u6d32\u904a\u5b78\u5718 \u878d\u5165\u85dd\u8853\u6587\u5316\u8207\u50b3\u8a0a\u7684\u65c5\u7a0b"},"content":{"rendered":"
<\/div>\n\n

\u70ba\u671f\u4e5d\u65e5(2025\u5e746\u67089 - 17\u65e5)\u7684\u58a8\u723e\u672c\u548c\u6089\u5c3c\u50b3\u7406\u904a\u5b78\u5718\uff0c\u5438\u5f15\u4e8630\u4f4d\u4f86\u81ea\u5404\u5b78\u90e8\u7684\u540c\u5b78\u53c3\u8207\uff0c\u4e26\u7531\u50b3\u7406\u5b78\u90e8\u694a\u5fd7\u767c\u53ca\u5f35\u570b\u6587\u8b1b\u5e2b\u5e36\u9818\u540c\u5b78\u5011\u5148\u5f8c\u53c3\u8a2a\u4e86\u8499\u7d0d\u8a31\u5927\u5b78\u3001\u6089\u5c3c\u5927\u5b78\u3001Havas 4As\u5ee3\u544a\u516c\u53f8\uff0c\u4ee5\u53ca\u591a\u500b\u85dd\u8853\u9928\u548c\u81ea\u7136\u666f\u9ede\u3002\u904a\u5b78\u5718\u4e00\u65b9\u9762\u6709\u52a9\u52a0\u6df1\u540c\u5b78\u5011\u5c0d\u6d77\u5916\u50b3\u5a92\u884c\u696d\u7684\u4e86\u89e3\uff0c\u53e6\u4e00\u65b9\u9762\u4ea6\u8b93\u540c\u5b78\u8a8d\u8b58\u7576\u5730\u7684\u6587\u5316\u8207\u81ea\u7136\uff0c\u62d3\u95ca\u8996\u91ce\u3002<\/p>\n\n\n\n

\u53c3\u8a2a\u8499\u7d0d\u8a31\u5927\u5b78<\/p>\n\n\n\n

\u904a\u5b78\u5718\u9996\u5148\u62dc\u8a2a\u4e86\u8499\u7d0d\u8a31\u5927\u5b78\uff08Monash University\uff09\u7684\u5a92\u9ad4\u50b3\u64ad\u5b78\u79d1\uff0c\u4e26\u7531\u8ab2\u7a0b\u4e3b\u4efbDr. Claire Perkins\u4ee5\u53ca\u5169\u4f4d\u570b\u969b\u5b78\u751f\u5411\u540c\u5b78\u5206\u4eab\u5b78\u6821\u7684\u8fa6\u5b78\u7406\u5ff5\u548c\u6559\u5b78\u65b9\u5f0f\u3001\u570b\u969b\u751f\u65bc\u5c31\u8b80\u8207\u5be6\u7fd2\u6642\u7684\u7d93\u6b77\u548c\u611f\u53d7\u7b49\u3002\u4f5c\u70ba\u6fb3\u6d32\u516b\u5927\u4e4b\u4e00\uff0c\u8499\u7d0d\u8a31\u5927\u5b78\u5728\u50b3\u64ad\u9818\u57df\u4eab\u8ca0\u76db\u8b7d\uff0c\u540c\u5b78\u5011\u53c3\u89c0\u4e86\u6821\u5167\u7684\u50b3\u64ad\u548c\u5a92\u9ad4\u8a2d\u65bd\uff0c\u5982\u65b0\u805e\u7de8\u8f2f\u5ba4\u3001\u9304\u97f3\u5ba4\u548c\u5ee3\u64ad\u5ba4\u7b49\uff0c\u89aa\u8eab\u9ad4\u9a57\u5be6\u8e10\u64cd\u4f5c\u3002<\/p>\n\n\n\n

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\u8d70\u8a2aHavas Villages Sydney<\/p>\n\n\n\n

Havas\u96c6\u5718\u662f\u5168\u7403\u6700\u5927\u7684\u5a92\u9ad4\u516c\u53f8\u4e4b\u4e00\uff0c\u6db5\u84cb\u591a\u5143\u5a92\u9ad4\u5de5\u4f5c\u3002\u5728\u53c3\u8a2a\u904e\u7a0b\u4e2d\uff0c CEO Gayle While\u5411\u540c\u5b78\u5011\u5206\u4eab\u4e86\u516c\u53f8\u7684\u5275\u610f\u7406\u5ff5\uff0c\u4e26\u4ee5\u5be6\u4f8b\u8b1b\u89e3\u5982\u4f55\u5275\u9020\u51fa\u8207\u5225\u4e0d\u540c\u7684\u5ee3\u544a\u4ee5\u89f8\u53ca\u76ee\u6a19\u5ba2\u7fa4\uff0c\u4e26\u5206\u4eabAI\u7684\u767c\u5c55\u8da8\u52e2\u548c\u61c9\u5c0d\u65b9\u6cd5\u7b49\uff0c\u66f4\u6709\u4e92\u52d5\u74b0\u7bc0\uff0c\u8b93\u540c\u5b78\u5c0d\u50b3\u8a0a\u884c\u696d\u6709\u66f4\u6df1\u7684\u8a8d\u8b58\u3002<\/p>\n\n\n\n

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\u8b1b\u5ea7\u5f8c\u540c\u5b78\u5011\u8207Havas CEO Gayle While \u4e00\u8d77\u5408\u7167\u3002<\/figcaption><\/figure>\n\n\n\n

\u53c3\u89c0\u6089\u5c3c\u5927\u5b78<\/p>\n\n\n\n

\u904a\u5b78\u5718\u4ea6\u62dc\u8a2a\u4e86\u6089\u5c3c\u5927\u5b78\uff08The University of Sydney\uff09\uff0c\u4e26\u7531\u5169\u4f4d\u5b78\u751f\u5927\u4f7f\u4ecb\u7d39\u6821\u5712\u53ca\u5176\u6b77\u53f2\u80cc\u666f\u3002\u6089\u5c3c\u5927\u5b78\u5275\u7acb\u65bc1850\u5e74\uff0c\u662f\u6fb3\u6d32\u6b77\u53f2\u6700\u60a0\u4e45\u7684\u5927\u5b78\uff0c\u5176\u53e4\u5178\u5c0f\u93ae\u822c\u7684\u5916\u89c0\u4e0d\u50c5\u5f15\u4eba\u5165\u52dd\uff0c\u9084\u5bcc\u6709\u6df1\u539a\u7684\u6587\u5316\u610f\u7fa9\u3002\u5b78\u751f\u5011\u96a8\u5f8c\u66f4\u63a2\u7d22\u5404\u6821\u5712\u5340\uff0c\u89aa\u8eab\u611f\u53d7\u7576\u5730\u7684\u6c1b\u570d\uff0c\u9ad4\u9a57\u6d77\u5916\u5927\u5b78\u751f\u6d3b\u7684\u65e5\u5e38\u3002<\/p>\n\n\n\n

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\u5e2b\u751f\u5011\u5728\u6089\u5c3c\u5927\u5b78\u7559\u5f71\u3002<\/figcaption><\/figure>\n\n\n\n

\u53c3\u89c0\u5404\u985e\u85dd\u8853\u9928\u548c\u81ea\u7136\u666f\u89c0<\/p>\n\n\n\n

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\u540c\u5b78\u5011\u5728\u58a8\u723e\u672c\u5857\u9d09\u8857(Hosier Lane)\u7559\u5f71\u3002<\/figcaption><\/figure>\n\n\n\n

\u6b64\u6b21\u904a\u5b78\u5718\u6d3b\u52d5\u591a\u59ff\u591a\u91c7\uff0c\u540c\u5b78\u5011\u8a8d\u70ba\u9019\u6b21\u904a\u5b78\u5728\u591a\u65b9\u9762\u90fd\u76f8\u7576\u5177\u555f\u767c\u6027\u3002\u5c31\u8b80\u96fb\u5f71\u3001\u96fb\u8996\u53ca\u6578\u78bc\u5a92\u9ad4\u5b78\u7684\u674e\u82b7\u9716\u540c\u5b78\u8a8d\u70ba\uff1a\u300c\u6d77\u5916\u5c0d\u4e0d\u540c\u5275\u610f\u60f3\u6cd5\u6301\u975e\u5e38\u958b\u660e\u614b\u5ea6\uff0c\u4ea6\u52c7\u65bc\u5617\u8a66\u65b0\u4e8b\u7269\uff0c\u4ee4\u6211\u5b78\u7fd2\u5230\u8981\u591a\u611f\u53d7\u548c\u9ad4\u9a57\u5404\u5f0f\u7684\u6587\u5316\u548c\u601d\u7dad\uff0c\u7a81\u7834\u65e2\u6709\u6846\u67b6\u3002\u300d\u5c31\u8b80\u50b3\u7406\u5b78\u7684\u8b5a\u8afe\u6ed4\u540c\u5b78\u4ea6\u8868\u793a\uff1a\u300c\u9664\u4e86\u5b78\u8853\u4e0a\u7684\u53c3\u8a2a\uff0c\u904a\u5b78\u5718\u4e2d\u7684\u5176\u4ed6\u9ede\u6ef4\uff0c\u4f8b\u5982\u8207\u5916\u7c4d\u5c0e\u904a\u7684\u9592\u8ac7\u3001\u8207\u7576\u5730\u4eba\u7684\u4ea4\u8ac7\u3001\u751a\u6216\u65bc\u57ce\u5e02\u4e2d\u63a2\u7d22\uff0c\u90fd\u662f\u4e00\u7a2e\u751f\u6d3b\u5316\u7684\u5b78\u7fd2\uff0c\u5bcc\u6709\u610f\u7fa9!\u300d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u70ba\u671f\u4e5d\u65e5(2025\u5e746\u67089 - 17\u65e5)...<\/p>\n","protected":false},"author":9,"featured_media":1645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[112,51,93,80,8,223,226],"tags":[42,32,36],"cs":[2,3,7,6,5],"_links":{"self":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/1644"}],"collection":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":2,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"predecessor-version":[{"id":1654,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/1644\/revisions\/1654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/media\/1645"}],"wp:attachment":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/tags?post=1644"},{"taxonomy":"cs","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/cs?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}