{"id":574,"date":"2020-07-16T19:40:59","date_gmt":"2020-07-16T11:40:59","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/?p=574"},"modified":"2020-07-16T19:42:19","modified_gmt":"2020-07-16T11:42:19","slug":"%e5%be%9e%e5%aa%92%e9%ab%94%e5%82%b3%e6%92%ad%e5%88%b0%e6%95%b8%e6%93%9a%e6%96%b0%e8%81%9e-%ef%bc%8d-%e6%88%91%e5%9c%a8cie%e7%9a%84%e5%ad%b8%e7%bf%92%e7%b6%93%e6%ad%b7","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/2020\/07\/16\/%e5%be%9e%e5%aa%92%e9%ab%94%e5%82%b3%e6%92%ad%e5%88%b0%e6%95%b8%e6%93%9a%e6%96%b0%e8%81%9e-%ef%bc%8d-%e6%88%91%e5%9c%a8cie%e7%9a%84%e5%ad%b8%e7%bf%92%e7%b6%93%e6%ad%b7\/","title":{"rendered":"\u5f9e\u5a92\u9ad4\u50b3\u64ad\u5230\u6578\u64da\u65b0\u805e \uff0d \u6211\u5728CIE\u7684\u5b78\u7fd2\u7d93\u6b77"},"content":{"rendered":"
<\/div>\n
\u6797\u77e5\u61f7<\/strong><\/h6>\n
\u5a92\u9ad4\u50b3\u64ad\uff08<\/strong>Media Communication<\/strong>\uff09\u7562\u696d\u751f<\/strong><\/h6>\n
\u73fe\u5c31\u8b80\u6d78\u5927\u50b3\u7406\u5b78\u9662\u6578\u64da\u8207\u5a92\u9ad4\u50b3\u64ad\u5c08\u4fee\u8ab2\u7a0b<\/strong><\/h6>\n

CIE\u591a\u5f69\u4e14\u5145\u5be6\u7684\u6642\u5149\u4e00\u6643\u800c\u904e\uff0c\u56de\u671b\u9019\u5169\u5e74\u6211\u65e2\u5c0d\u5a92\u9ad4\u884c\u696d\u6709\u4e86\u6df1\u5165\u7684\u8a8d\u77e5\uff0c\u53c8\u901a\u904e\u5a92\u9ad4\u50b3\u64ad(Media Communication)\u5c08\u4fee\u4e00\u7cfb\u5217\u91dd\u5c0d\u6027\u53ca\u5be6\u7528\u6027\u7684\u8ab2\u7a0b\uff0c\u70ba\u6211\u6210\u529f\u5347\u8b80\u6d78\u5927\u50b3\u7406\u5b78\u9662\u6578\u64da\u8207\u5a92\u9ad4\u50b3\u64ad(Data and Media Communication)\u5c08\u4fee\u5960\u5b9a\u4e86\u7262\u56fa\u7684\u5c08\u696d\u57fa\u790e\uff0c\u5f15\u767c\u6211\u5728\u65b0\u5a92\u9ad4\u3001\u6578\u64da\u7814\u7a76\u65b9\u9762\u7684\u71b1\u5ff1\u3002<\/p>\n

\u521d\u5165\u6d78\u5927\u570b\u969b\u5b78\u9662\uff0c\u7531\u65bc\u6587\u5316\u5dee\u7570\u53ca\u8a9e\u8a00\u4e0a\u7684\u969c\u7919\uff0c\u56e0\u6b64\u5728\u5b78\u696d\u4e0a\u66fe\u9047\u4e0a\u4e0d\u5c11\u68d8\u624b\u7684\u554f\u984c\u3002\u7136\u800c\uff0c\u6211\u5e78\u904b\u5730\u9047\u4e0a\u4e86\u4e00\u7fa4\u8010\u5fc3\u5bec\u5bb9\u7684\u5c0e\u5e2b\uff0c\u4ed6\u5011\u7e3d\u4e0d\u53ad\u5176\u7169\u7684\u89e3\u7b54\u6211\u5728\u8ab2\u5f8c\u63d0\u51fa\u7684\u4e00\u500b\u53c8\u4e00\u500b\u554f\u984c\u3002\u800c\u52a0\u5165\u5a92\u9ad4\u50b3\u64ad\u5b78\u6703\u4e4b\u5f8c\uff0c\u6211\u7d50\u8b58\u4e86\u4e0d\u5c11\u5fd7\u540c\u9053\u5408\u7684\u670b\u53cb\u3002\u6211\u5011\u4e00\u8d77\u7d44\u7e54\u5b78\u751f\u6d3b\u52d5\uff0c\u5982\u8fce\u65b0\u665a\u6703(O Night)\u53ca\u76c6\u83dc\u5bb4\u7b49\uff0c\u4e26\u5408\u529b\u7c4c\u5283\u4e86\u591a\u6b21\u5927\u578b\u5c08\u696d\u5de5\u4f5c\u574a\u548c\u5609\u8cd3\u8b1b\u5ea7\u3002\u5728\u904e\u7a0b\u4e2d\u838a\u54e1\u9593\u6536\u7a6b\u4e86\u53cb\u8abc\uff0c\u57f9\u990a\u4e86\u5718\u968a\u5354\u4f5c\u80fd\u529b\uff0c\u66f4\u9ad4\u9a57\u5230\u9664\u5b78\u7fd2\u5916\u540c\u6a23\u7cbe\u5f69\u7684\u300c\u4e0a\u838a\u300d\u751f\u6d3b\u3002<\/p>\n

\"\"

\u7b46\u8005\uff08\u524d\u6392\u5de6\u4e09\uff09\u8207\u5a92\u9ad4\u50b3\u64ad\u540c\u5b78\u5230\u8a2a\u57fa\u7763\u6559\u52f5\u884c\u6703\uff0c\u4e86\u89e3\u74b0\u4fdd\u56de\u6536\u8a08\u5283\u7684\u7406\u5ff5\u53ca\u670d\u52d9\u5c0d\u8c61\uff0c\u6709\u52a9\u64ec\u5b9a\u65b0\u5a92\u9ad4\u5ba3\u50b3\u65b9\u6848<\/p><\/div>\n

\u9019\u5169\u5e74\u5728\u5a92\u9ad4\u50b3\u64ad\u8ab2\u7a0b\u4e2d\u4ee4\u6211\u5370\u8c61\u6700\u6df1\u523b\u7684\uff0c\u6beb\u7121\u7591\u554f\u662f\u5be6\u8e10\u7b56\u7565\u50b3\u64ad\u7684\u6a5f\u6703\u3002\u6211\u5011\u5a92\u9ad4\u50b3\u64ad\u5c08\u4fee\u7684\u5b78\u8853\u7d71\u7c4c\u8b1d\u744b\u965e\u535a\u58eb\uff08Sing Sir\uff09\u7576\u6642\u9080\u8acb\u4e86\u57fa\u7763\u6559\u52f5\u884c\u6703\uff08Christian Action\uff09\u4f5c\u70ba\u300c\u65b0\u5a92\u9ad4\u50b3\u64ad\u7b56\u7565\u300d\u5c08\u696d\u8a13\u7df4\u7684\u5ba2\u6236\u3002\u900f\u904e\u70ba\u6771\u4e5d\u9f8d\u820a\u8863\u56de\u6536\u8a08\u5283\u8a2d\u8a08\u5168\u65b9\u4f4d\u7684\u65b0\u5a92\u9ad4\u50b3\u64ad\u7b56\u7565\uff0c\u5927\u5927\u62d3\u5c55\u4e86MECMers\u7684\u5be6\u6230\u7d93\u9a57\u3002\u6642\u5e38\u6176\u5e78\u81ea\u5df1\u80fd\u6210\u70baSing Sir\u7684\u5b78\u751f\uff0c\u4ed6\u4e0d\u50c5\u662f\u4e00\u4f4d\u826f\u5e2b\uff0c\u66f4\u662f\u76ca\u53cb\u3002<\/p>\n

\"\"

\u7b46\u8005\u4ee3\u8868\u6d78\u5927\u50b3\u7406\u5b78\u9662\u6578\u64da\u8207\u5a92\u9ad4\u5c08\u4fee\u63a1\u8a2a2020\u53f0\u7063\u7e3d\u7d71\u5927\u9078<\/p><\/div>\n

\u8207\u6578\u64da\u7d50\u7de3\uff0c\u6700\u7d42\u9078\u64c7\u6578\u64da\u8207\u5a92\u9ad4\u5c08\u696d\u4f5c\u70ba\u6211\u7684\u5347\u5b78\u76ee\u6a19\uff0c\u4ea6\u53d7\u555f\u767c\u65bc\u5a92\u9ad4\u50b3\u64ad\u4e2d\u4e00\u9580\u5a92\u9ad4\u53d7\u773e\u5206\u6790(Media Audience Analysis)\u5b78\u79d1\u3002\u70ba\u9032\u884c\u4e00\u9805\u6709\u95dc\u7db2\u7d61\u7d05\u4eba\uff08KOL\uff09\u7684\u53d7\u773e\u5206\u6790\uff0c\u6211\u5011\u5728\u5b78\u7fd2\u76f8\u95dc\u7406\u8ad6\u5f8c\uff0c\u7406\u6027\u5236\u5b9a\u4e86\u7814\u7a76\u76ee\u6a19\u53ca\u65b9\u6cd5\uff0c\u5168\u9762\u5206\u6790\u4e86\u8fd1500\u4efd\u554f\u5377\u6578\u64da\uff0c\u6700\u7d42\u9f4a\u5fc3\u5354\u529b\u6316\u6398\u51fa\u6578\u64da\u80cc\u5f8c\u7684\u610f\u7fa9\u3002\u6211\u610f\u8b58\u5230\u6578\u64da\u662f\u5354\u52a9\u4fe1\u606f\u50b3\u905e\u5f37\u800c\u6709\u529b\u7684\u5de5\u5177\uff0c\u5f9e\u90a3\u6642\u8d77\u5f77\u5f7f\u6211\u300c\u65b0\u4e16\u754c\u7684\u5927\u9580\u300d\u88ab\u6253\u958b\u4e86\uff01<\/p>\n

\"\"

\u7b46\u8005\u8207\u540c\u5b78\u88fd\u4f5c\u6709\u95dc\u9999\u6e2f\u8a18\u8005\u9762\u5c0d\u6027\u5225\u66b4\u529b\u7684\u6578\u64da\u65b0\u805e\u5c08\u984c\uff0c\u69ae\u73722020\u5e74\u7b2c24\u5c46\u4eba\u6b0a\u65b0\u805e\u734e\u300c\u5927\u5c08\u7d44\u5225 \uff0d \u6587\u5b57\uff08\u82f1\u6587\uff09\u300d\u5927\u734e<\/p><\/div>\n

\u5347\u8b80\u6d78\u5927\u50b3\u7406\u5b78\u9662\u6578\u64da\u8207\u5a92\u9ad4\u50b3\u64ad\u5c08\u696d\u4e4b\u5f8c\uff0c\u6211\u9032\u4e00\u6b65\u5b78\u7fd2\u4e86\u65b0\u805e\u5b78\u548c\u8a08\u7b97\u6a5f\u79d1\u5b78\u7684\u5167\u5bb9\uff0c\u5145\u5be6\u4e86\u6211\u7684\u5c08\u696d\u77e5\u8b58\u3002\u7531\u65bc\u662f\u8de8\u5b78\u79d1\u5c08\u696d\uff0c\u4e0d\u8ad6\u662f\u5ee3\u64ad\u65b0\u805e\u7684Anchoring\uff0c\u8ca1\u7d93\u65b0\u805e\u4f7f\u7528\u7684Bloomberg\u7d42\u7aef\u6a5f\uff0c\u6291\u6216\u662f\u7db2\u9801\u8a9e\u8a00\u7684\u7de8\u5beb\u4ee5\u53ca\u904b\u7528\u7de8\u7a0b\u8a9e\u8a00\u8655\u7406\u7e41\u96dc\u7684\u6578\u64da\u6587\u4ef6\u4e26\u9032\u884c\u53ef\u8996\u5316\uff0c\u6211\u90fd\u6295\u5165\u4e86\u4e0d\u5c11\u7cbe\u529b\u53bb\u5b78\u7fd2\u3002\u6211\u5805\u4fe1\u52aa\u529b\u548c\u56de\u5831\u6210\u6b63\u6bd4\uff0c\u6211\u7684\u6578\u64da\u65b0\u805e\u5c08\u984c\u6709\u5e78\u57282019\u5e7411\u6708\u806f\u5408\u570b\u5a66\u5973\u7f72\u300c\u4f7f\u7528\u6027\u5225\u6578\u64da\u6bd4\u8cfd\u300d(The \"Using gender data\" Award)\u4e2d\u7372\u734e\uff0c\u4e26\u5728\u4eca\u5e745\u6708\u8d0f\u5f97\u7b2c24\u5c46\u4eba\u6b0a\u65b0\u805e\u734e\u5b78\u751f\u7d44\uff08\u6587\u5b57\uff09\u7684\u5927\u734e\u3002\u9019\u4e9b\u69ae\u8b7d\uff0c\u70ba\u6211\u5805\u6301\u6578\u64da\u65b0\u805e\u88fd\u4f5c\u548c\u634d\u885b\u65b0\u805e\u81ea\u7531\u6ce8\u5165\u4e86\u4e00\u9ede\u52c7\u6c23\u548c\u52d5\u529b\u3002<\/p>\n

\u611f\u6069\u5728CIE\u7684\u5169\u5e74\uff0c\u8b93\u6211\u611f\u53d7\u5230\u81ea\u5df1\u7684\u9032\u6b65\u548c\u6210\u9577\uff0c\u70ba\u6211\u7684\u6c42\u5b78\u751f\u6daf\u548c\u672a\u4f86\u8077\u696d\u5960\u5b9a\u4e86\u5805\u5be6\u7684\u57fa\u790e\u548c\u6e05\u6670\u7684\u76ee\u6a19\uff0c\u4ee4\u6211\u66f4\u6709\u81ea\u4fe1\u7684\u671d\u8457\u9019\u4e9b\u76ee\u6a19\u524d\u9032\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6797\u77e5\u61f7 \u5a92\u9ad4\u50b3\u64ad\uff08Media Commu...<\/p>\n","protected":false},"author":9,"featured_media":576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[113],"tags":[117,43,50],"cs":[7],"_links":{"self":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/574"}],"collection":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/comments?post=574"}],"version-history":[{"count":6,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/574\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/574\/revisions\/584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/media\/576"}],"wp:attachment":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/media?parent=574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/categories?post=574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/tags?post=574"},{"taxonomy":"cs","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/cs?post=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}