{"id":588,"date":"2020-07-21T22:10:18","date_gmt":"2020-07-21T14:10:18","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/?p=588"},"modified":"2020-09-17T12:29:08","modified_gmt":"2020-09-17T04:29:08","slug":"%e3%80%8a%e5%84%aa%e7%a7%80%e5%ad%b8%e7%94%9f%e7%b3%bb%e5%88%97%e3%80%8b-%e5%be%9ecie%e5%88%b0%e5%8a%8d%e6%a9%8b%e5%a4%a7%e5%ad%b8%e7%9a%84%e6%97%85%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/2020\/07\/21\/%e3%80%8a%e5%84%aa%e7%a7%80%e5%ad%b8%e7%94%9f%e7%b3%bb%e5%88%97%e3%80%8b-%e5%be%9ecie%e5%88%b0%e5%8a%8d%e6%a9%8b%e5%a4%a7%e5%ad%b8%e7%9a%84%e6%97%85%e7%a8%8b\/","title":{"rendered":"\u300a\u512a\u79c0\u5b78\u751f\u7cfb\u5217\u300b- \u5f9eCIE\u5230\u528d\u6a4b\u5927\u5b78\u7684\u65c5\u7a0b"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p class=\"p1\">\u5eb7\u5b87\u662f\u6211\u7b2c\u4e00\u5e74\u4f86<span class=\"s1\">CIE<\/span>\u4efb\u6559\u5a92\u9ad4\u8a2d\u8a08\u7684\u5b78\u751f\uff0c\u7576\u5e74\u5c0d\u4ed6\u7684\u5370\u8c61\u662f\u500b\u5b50\u9ad8\u9ad8\u4e36\u9762\u5e36\u5fae\u7b11\uff0c\u7528\u5fc3\u53c8\u8a8d\u771f\u7684\u5b78\u751f\u3002\u4ed6\u8207\u5e7e\u4f4d\u5f88\u8981\u597d\u7684\u540c\u5b78\u5728\u54c1\u724c\u8a2d\u8a08\u7684<span class=\"s1\">group project <\/span>\u88cf\u8868\u73fe\u51fa\u8272\u3002\u5f9e\u54c1\u724c\u7684\u8cc7\u6599\u8490\u96c6\u4e36\u5206\u6670\u898b\u89e3\u4e36\u5f9e\u800c\u627e\u51fa\u6700\u7406\u60f3\u7684\u65b9\u6848\u7b56\u7565\u53ca\u5b8c\u6210\u8a2d\u8a08\u4f5c\u54c1\uff0c\u90fd\u975e\u5e38\u6210\u719f\u53ca\u51fa\u8272\u3002\u5b78\u7fd2\u4e0a\u9047\u5230\u7684\u96e3\u984c\uff0c\u4ed6\u90fd\u80fd\u6c89\u4f4f\u6c23\u5730\u89e3\u6c7a\uff0c\u9858\u610f\u63a5\u53d7\u6311\u6230\u3002<\/p>\n<p class=\"p1\">\u5eb7\u5b87\u7684\u5206\u6670\u53ca\u8868\u9054\u80fd\u529b\u5f88\u51fa\u8846\uff0c\u5b8c\u6210\u526f\u5b78\u58eb\u5b78\u4f4d\u5f8c\uff0c\u7e7c\u7e8c\u5728\u6d78\u6703\u5927\u5b78\u7e7c\u7e8c\u5347\u8b80\u7d9c\u5408\u50b3\u64ad\u7ba1\u7406\u5b78\u793e\u6703\u79d1\u5b78\u5b78\u58eb<span class=\"s1\">(<\/span><span class=\"s1\">ICM)<\/span>\u3002\u7562\u696d\u5f8c\u4ed6\u5168\u8077\u505a\u5a92\u9ad4\u76f8\u95dc\u5de5\u4f5c\u53c8\u517c\u8b80\u9999\u6e2f\u5927\u5b78\u7684\u5a92\u9ad4\u3001\u6587\u5316\u53ca\u5275\u610f\u57ce\u5e02<span class=\"s1\">(MCCC)<\/span>\u78a9\u58eb\uff0c\u73fe\u5728\u8d74\u82a8\u82f1\u570b\u528d\u6a4b\u5927\u5b78\u5c31\u8b80\u535a\u58eb\u8ab2\u7a0b\uff0c\u7814\u7a76\u5275\u610f\u79d1\u6280\u7522\u696d\u7684\u767c\u5c55\u3002<\/p>\n<p class=\"p1\">\u4eca\u6b21\u6709\u5e78\u9080\u8acb\u5eb7\u5b87\u70ba\u6211\u5011\u5206\u4ea8\u4e00\u4e0b\u500b\u4eba\u7684\u5b78\u7fd2\u7d93\u9a57\u53ca\u898b\u805e\uff0c\u5e0c\u671b\u9f13\u52f5\u525b\u5165\u5b78\u7684\u540c\u5b78\u627e\u5230\u500b\u4eba\u5fd7\u8da3\u3002<\/p>\n<p class=\"p1\"><strong>\u793e\u6703\u5b78\uff0c\u5ee3\u544a\u4eba<\/strong><\/p>\n<p class=\"p1\">\u6211\u5728<span class=\"s1\">2011<\/span>\u5e74\u5165\u8b80\u6d78\u6703\u5927\u5b78\u570b\u969b\u5b78\u9662<span class=\"s1\">CIE<\/span>\uff0c\u4fee\u8b80\u5275\u610f\u6578\u78bc\u5a92\u9ad4\u8a2d\u8a08<span class=\"s1\">(CDMD<\/span><span class=\"s1\">)<\/span>\u8ab2\u7a0b\uff0c\u6709\u5e78\u9047\u4e0a\u4e00\u73ed\u975e\u5e38\u53cb\u597d\u7684\u8001\u5e2b\u548c\u540c\u5b78\u3002\u9664\u4e86\u5b78\u7fd2\u8a2d\u8a08\u6280\u5de7\uff0c<span class=\"s1\">CDMD<\/span>\u8ab2\u7a0b\u66f4\u958b\u62d3\u4e86\u6211\u7684\u85dd\u8853\u773c\u5149\uff0c\u4ea6\u4ee4\u6211\u5b78\u61c2\u6b23\u8cde\u8a2d\u8a08\u80cc\u5f8c\u7684\u4eba\u6587\u50f9<span class=\"s2\">\u503c\u3002\u5306\u5306\u5169\u5e74\uff0c\u5176\u5f8c\u6211\u5728\u6d78\u5927\u7e7c\u7e8c\u5347\u8b80\u7d9c\u5408\u50b3\u64ad\u7ba1\u7406\u5b78<\/span><span class=\"s1\">(ICM)<\/span>\u3002\u7531\u65bc\u5c0d\u5a92\u9ad4\u8a2d\u8a08\u6709\u4e86\u57fa\u790e\u8a8d\u8b58\uff0c\u5728<span class=\"s1\">ICM<\/span>\u8b80\u66f8\u548c\u505aG<span class=\"s1\">roup Project<\/span>\u6642\u66f4\u52a0\u5f97\u5fc3\u61c9\u624b\u3002\u76f8\u6bd4\u8d77\u5176\u4ed6\u9662\u6821\u7684\u8ab2\u7a0b\uff0c<span class=\"s1\">ICM<\/span>\u6240\u63a5\u89f8\u7684\u5a92\u9ad4\u985e\u578b\u548c\u8ab2\u984c\u975e\u5e38\u591a\u5143\u5316\uff0c\u6db5\u84cb\u5ee3\u544a\u3001\u516c\u95dc\u3001\u65b0\u820a\u5a92\u9ad4\u7b49\u7b49\u3002<\/p>\n<p class=\"p1\">\u7562\u696d\u5f8c\u7684\u6211\u5c0d\u65bc\u5ee3\u544a\u696d\u6eff\u8154\u71b1\u60c5\uff0c\u7576\u5e74\u5728<span class=\"s1\">ICM<\/span>\u4efb\u6559\u7684\u8001\u5e2b<span class=\"s1\">Tommy\u00a0(<\/span>\u73fe\u6e2f\u5927\u793e\u6703\u5b78\u52a9\u7406\u6559\u6388<span class=\"s1\">)<\/span>\u5c31\u4ecb\u7d39\u6211\u5230\u4e00\u9593<span class=\"s1\">4As<\/span>\u5ee3\u544a\u516c\u53f8\u898b\u5de5\u3002\u5728\u4e00\u500b\u5076\u7136\u7684\u6a5f\u6703\u4e0b\uff0c\u6211\u8a8d\u8b58\u4e00\u9593\u672c\u5730<span class=\"s1\">Digital Marketing<\/span>\u521d\u5275\u516c\u53f8\u7684\u8001\u95c6\uff0c\u70ba\u4e86\u6bcf\u500b\u6708\u591a\u51fa\u4e00\u5343\u5e7e\u767e\u7684\u4eba\u5de5\u6211\u62d2\u7d55\u4e86<span class=\"s1\">4As<\/span>\u516c\u53f8\u7684<span class=\"s1\">offer, <\/span>\u8f49\u5230\u9019\u9593\u6210\u7acb\u4e0d<span class=\"s2\">\u5920\u4e00\u5e74\u7684S<\/span><span class=\"s1\">tart Up<\/span>\u505aO<span class=\"s1\">nline Content Marketing\u00a0(<\/span>\u7576\u6642\u5168\u516c\u53f8\u53ea\u6709<span class=\"s1\">6<\/span>\u500b\u4eba<span class=\"s1\">)<\/span>\u3002<\/p>\n<p class=\"p1\">\u5728\u5ee3\u544a\u884c\u696d\u767c\u5c55\uff0c\u6709\u4e9b\u4eba\u504f\u597d\u8d70\u5165<span class=\"s1\">4As<\/span>\u516c\u53f8\uff0c\u56e0\u70ba\u5927\u516c\u53f8\u53ef\u4ee5\u7167\u9867\u5927\u5ba2\uff0c\u800c\u5927\u5ba2\u6709\u8f03\u591a\u9810\u7b97\u53ef\u4ee5\u505a\u4e0a\u5929\u4e0b\u6d77\u7684\u5927\u578b\u5ba3\u50b3\uff0c\u6210\u529f\u611f\u662f\u5c0f\u578b\u516c\u53f8\u7121\u53ef\u6bd4\u64ec\u7684\uff1b\u800c\u6211\u5728\u5c0f\u578b\u516c\u53f8\u5b78\u5230\u7684\u537b\u662f\u9748\u6d3b\u8b8a\u901a\u3002\u56e0\u70ba\u8cc7\u6e90\u6709\u9650\uff0c\u6642\u5e38\u4e00\u500b\u4eba\u8981\u8eab\u517c\u591a\u8077\uff0c\u5438\u6536\u7d93\u9a57\uff08\u649e\u677f\uff09\u7684\u6a5f\u6703\u5fc5\u5b9a\u6bd4\u5176\u4ed6\u4eba\u591a\u3002\u5c0f\u578b\u516c\u53f8\u7684\u53e6\u4e00\u500b\u597d\u8655\u5c31\u662f\u6649\u5347\u6a5f\u6703\u8f03\u5feb\uff0c\u6211\u5728<span class=\"s1\">Digital<\/span>\u516c\u53f8\u4e00\u5e74\u591a\uff0c\u5df2\u7d93\u505a\u4e86\u500b\u639b\u540d\u7684<span class=\"s1\">Assistant Manager<\/span>\uff08\u5be6\u60c5\u662f\u516c\u53f8\u6709<span class=\"s1\">9<\/span>\u500b\u540c\u4e8b\uff0c<span class=\"s1\">6<\/span>\u500b\u90fd\u662f<span class=\"s1\">Manager)<\/span>\uff0c\u8ca0\u8cac\u4e00\u4e9b\u4e00\u842c\u5e7e\u5343\u7684\u868a\u578bS<span class=\"s1\">ocial Media Campaign<\/span>\u3002\u5168\u9760\u5728<span class=\"s1\">BU<\/span>\u7684<span class=\"s1\">4<\/span>\u5e74\u6253\u597d\u6839\u57fa\uff0c\u7576\u5e74\u80fd<span class=\"s2\">\u5920\u5728\u8077\u5834\u4e00\u592b\u7576\u95dc\u3002<\/span><\/p>\n<p class=\"p1\">\u96d6\u7136\u5ee3\u544a\u696d\u7684\u9867\u4e3b\u4e00\u822c\u90fd\u91cd\u8996\u7d93\u9a57\u591a\u65bc\u5b78\u6b77\uff0c<span class=\"s1\">2015<\/span>\u5e74\u6211\u9084\u662f\u6c7a\u5b9a\u8981\u5230\u6e2f\u5927\u9032\u4fee\u53ca\u6536\u8b80<span class=\"s1\">Master Degree<\/span>\u3002\u90e8\u5206\u539f\u56e0\u662f\u4ecb\u610f\u81ea\u5df1\u7684\u526f\u5b78\u58eb\u51fa\u8eab\uff0c\u5167\u5fc3\u6709\u4e00\u80a1\u7121\u5f62\u7684\u81ea\u5351\u611f\uff0c\u81ea\u89ba\u6bd4\u4e0d\u4e0a\u5728\u4e09\u5927\u7562\u696d\u3001\u6216\u8005<span class=\"s1\">UGC<\/span>\u6d78\u5927\u7684\u50b3\u7406\u540c\u5b78\u3002\u76f4\u5230\u65bc\u6e2f\u5927\u6c42\u5b78\uff0c\u624d\u767c\u73fe\u81ea\u5df1\u904e\u53bb\u6240\u5b78\u7684\u6bd4\u5176\u4ed6\u540c\u5b78\u6beb\u4e0d\u8f38\u8755\u3002\u6211\u5728\u6e2f\u5927\u4ea6\u521d\u8a66\u4ee5\u793e\u6703\u5b78\u89d2\u5ea6\u770b\u5f85\u5275\u610f\u3001\u6587\u5316\u8a2d\u8a08\u548c\u85dd\u8853\uff0c\u970e\u6642\u8166\u6d1e\u5927\u958b\u3002<\/p>\n<p class=\"p4\"><span class=\"s3\">\u5ee3\u544a\u4eba\u7814\u7a76\u7684\u662f\u5ee3\u544aC<\/span><span class=\"s1\">ampaign<\/span><span class=\"s3\">\u70ba\u4f55\u80fd<\/span>\u5920\u5927\u8ce3\uff0c\u800c\u793e\u6703\u5b78\u4eba\u770b\u5f85\u5ee3\u544a\u3001\u751a\u81f3\u4efb\u4f55\u5a92\u9ad4\uff0c\u95dc\u6ce8\u7684\u662f\u5167\u5bb9\u80cc\u5f8c\u7684\u610f\u8b58\u5f62\u614b\uff1a\u70ba\u4ec0\u9ebc\u7528\u6236\u9858\u610f\u5728\u7db2\u4e0a\u8f49\u767c\u5ee3\u544a\u5167\u5bb9\uff1f\u70ba\u4f55\u6e05\u6f54\u7528\u54c1\u7684\u5ba3\u50b3\u90fd\u662f\u91dd\u5c0d\u5973\u6027\uff1f\u4ec0\u9ebc\u6771\u897f\u80fd\u5920\u4ee3\u8868\u9999\u6e2f\uff1f\u7d30\u5fc3\u601d\u8003\uff0c\u539f\u4f86\u4e00\u500b\u597d\u7684\u5ee3\u544a\u4eba\uff0c\u5df2\u7d93\u5177\u5099\u4e86\u793e\u6703\u5b78\u5bb6\u7684\u6642\u4e8b\u89f8\u89ba\u3002\u5f9e\u4e8b\u6587\u5316\u7814\u7a76\u7684\u793e\u6703\u5b78\u8005\u5c07\u9019\u4e9b\u60f3\u601d\u6982\u5ff5\u5316\uff0c\u52a0\u4e0a\u7814\u7a76\u5be6\u8b49\uff0c\u5728\u9019\u500b\u7d19\u9189\u91d1\u8ff7\u7684\u5546\u696d\u793e\u6703\uff0c\u63d0\u9192\u6211\u5011\u6587\u5316\u7684\u91cd\u8981\u50f9\u503c\u3002<\/p>\n<p class=\"p4\"><span class=\"s3\">\u6b78\u6839\u7a76\u5e95\uff0c\u5a92\u9ad4\u5ee3\u544a\u5c31\u662f\u8981\u70ba\u54c1\u724c\u5275\u9020\u50f9<\/span>\u503c\uff0c\u4f46\u50f9\u503c\u53c8\u662f\u4ec0\u9ebc\u5462\uff1f\u662f\u54c1\u724c\u5f62\u8c61\uff1f\u662f\u8cfc\u8cb7\u529b\uff1f\u9019\u4e9b\u90fd\u6c92\u6709\u932f\u3002\u4f46\u6211\u8a8d\u70ba\u4e00\u500b\u54c1\u724c\u6700\u91cd\u8981\u7684\uff0c\u662f\u5979\u7684\u4eba\u6587\u50f9\u503c\uff0c\u5979\u5c0d\u793e\u6703\u548c\u6587\u5316\u5e36\u4f86\u7684\u5f71\u97ff\u3002\u4f5c\u70ba\u6d78\u5927\u7684\u5e2b\u5144\uff0c\u5e0c\u671b\u65b0\u5165\u5b78\u7684\u540c\u5b78\u5728\u4e0a\u5802\u5b78\u7fd2\u4e4b\u9918\u4e0d\u5fd8\u591a\u95dc\u5fc3\u793e\u6703\uff0c\u64f4\u95ca\u898b\u8b58\uff0c\u4ed6\u65e5\u5fc5\u6709\u6240\u5f97\u8457\u3002<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">\u5eb7\u5b87\u662f\u6211\u7b2c\u4e00\u5e74\u4f86CIE\u4efb\u6559\u5a92\u9ad4\u8a2d\u8a08\u7684\u5b78\u751f...<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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