{"id":609,"date":"2020-12-01T15:34:09","date_gmt":"2020-12-01T07:34:09","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/?p=609"},"modified":"2020-12-01T15:34:09","modified_gmt":"2020-12-01T07:34:09","slug":"guest-talk-review-insiders-view-how-to-engage-audiences-in-different-media","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/2020\/12\/01\/guest-talk-review-insiders-view-how-to-engage-audiences-in-different-media\/","title":{"rendered":"[Guest Talk Review] Insider's view: How to engage audiences in different media"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>To enhance AD communication students\u2019 understanding about media and communication in the market, Ms. Vivian Chan, a digital marketer from IGO, was invited to conduct an online guest talk titled \u201c<em>Insider's View: How to Engage Audiences in Different Media<\/em>\u201d on 5 November, 2020.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-610\" src=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1-1024x477.png\" alt=\"\" width=\"700\" height=\"326\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1-1024x477.png 1024w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1-300x140.png 300w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1-768x358.png 768w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1-1140x531.png 1140w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1-552x257.png 552w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/1.png 1151w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The talk aimed to provide communication students with a brief introduction to the concepts and roles of mass media, particularly social media and immersive media, on a global scale.\u00a0 Meanwhile, it also aimed to encourage students to critically appraise the roles of media and marketing communication in the society.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-611\" src=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2-1024x478.png\" alt=\"\" width=\"700\" height=\"327\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2-1024x478.png 1024w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2-300x140.png 300w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2-768x359.png 768w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2-1140x533.png 1140w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2-552x258.png 552w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2020\/12\/2.png 1145w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>In the talk, Vivian shared a number of hands-on tips about effective engagement strategies in different media channels. She emphasized the importance of good contents, as well as the consideration of media characteristics and audience profile as keys to creating impactful digital communication plan. A variety of questions were addressed in the Q and A session, ranging from the selection of KOLs in digital promotion to crisis management as PR professionals. Participants of the talk found Vivian\u2019s sharing insightful and practical.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">To enhance AD commun...<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":9,"featured_media":612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,9],"tags":[166,167,168],"cs":[2],"_links":{"self":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/609"}],"collection":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":2,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/609\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/posts\/609\/revisions\/614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/media\/612"}],"wp:attachment":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/categories?post=609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/tags?post=609"},{"taxonomy":"cs","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-json\/wp\/v2\/cs?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}