{"id":616,"date":"2021-02-17T18:08:14","date_gmt":"2021-02-17T10:08:14","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/?p=616"},"modified":"2021-04-28T21:19:45","modified_gmt":"2021-04-28T13:19:45","slug":"%e6%a0%a1%e5%8f%8bx%e6%a5%ad%e7%95%8cx%e5%85%bc%e4%bb%bb%e8%ac%9b%e5%b8%ab%e5%b0%88%e8%a8%aa%e7%b3%bb%e5%88%97-i-basil-cheung","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/2021\/02\/17\/%e6%a0%a1%e5%8f%8bx%e6%a5%ad%e7%95%8cx%e5%85%bc%e4%bb%bb%e8%ac%9b%e5%b8%ab%e5%b0%88%e8%a8%aa%e7%b3%bb%e5%88%97-i-basil-cheung\/","title":{"rendered":"\u6821\u53cbx\u696d\u754cx\u517c\u4efb\u8b1b\u5e2b\u5c08\u8a2a\u7cfb\u5217 I: Basil Cheung"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>\u64b0\u6587\uff1a\u7f85\u51f1\u5f64<\/p>\n<p>Basil\u73fe\u65bc\u9999\u6e2f\u9996\u9593\u865b\u64ec\u4fdd\u96aa\u516c\u53f8<a href=\"https:\/\/www.bowtie.com.hk\">\u4fdd\u6cf0\u4eba\u58fd\uff08Bowtie\uff09<\/a>\u4efb\u8077\u9ad8\u7d1a\u7d93\u7406\uff08Senior Manager, Branding &amp; Creative\uff09\uff0c\u5c08\u8cac\u54c1\u724c\u3001\u5e02\u5834\u71df\u92b7\u53ca\u516c\u95dc\u5de5\u4f5c\u3002\u516c\u53f8\u4ee5\u81ea\u9858\u91ab\u4fdd\u70ba\u57fa\u790e\u63a8\u51fa\u7d14\u4fdd\u969c\u91ab\u7642\u7522\u54c1\uff0c\u4ea6\u4ee5\u5e02\u5834\u5275\u610f\u805e\u540d\uff0c\u8fd1\u671f\u4fbf\u65bc\u7063\u4ed4\u958b\u8a2d\u4ee5\u300c\u547c\u5438\u3001\u6162\u6d3b\u300d\uff08Live &amp; Breathe\uff09\u70ba\u4e3b\u984c\u7684\u5496\u5561\u5e97\u2014Bow Coffee\u3002<\/p>\n<p>Basil 2007\u5e74\u65bcCIE\u7562\u696d\uff0c\u53ca\u5f8c\u53d6\u5f97\u5b78\u58eb\u53ca\u78a9\u58eb\u5b78\u4f4d\u3002\u4ed6\u5728CIE\u4efb\u6559Creative Advertising and Chinese Copywriting \u79d1\u3002<\/p>\n<p>_________________________________________________________________________________<\/p>\n<p>\u5728Basil\u7684\u8a18\u61b6\u4e2d\uff0c\u65bcCIE\u6c42\u5b78\u6642\uff0c\u5b78\u6821\u5df2\u63d0\u5021\u5168\u4eba\u767c\u5c55\u6982\u5ff5\u3002\u8207\u73fe\u5728\u4e0d\u540c\u7684\u662f\uff0c\u7576\u6642\u4e3b\u8981\u662f\u900f\u904e\u9662\u6821\u6559\u6388\u5c07\u5168\u4eba\u767c\u5c55\u7684\u7406\u5ff5\u50b3\u9054\u7d66\u5b78\u751f\u3002\u5728\u8ab2\u5802\u4e0a\uff0c\u8001\u5e2b\u5011\u6703\u9f13\u52f5\u5b78\u751f\u63a5\u89f8\u66f4\u591a\u8ab2\u7a0b\u4ee5\u5916\u7684\u77e5\u8b58\u3002\u4ed6\u5011\u6703\u63d0\u4f9b\u6a4b\u6a11\u4e88\u5b78\u751f\uff0c\u4f8b\u5982\u4e00\u4e9b\u5230\u696d\u754c\u53c3\u89c0\u7684\u6a5f\u6703\uff0c\u8b93\u5b78\u751f\u53ef\u4ee5\u5c07\u6240\u5b78\u77e5\u8b58\u61c9\u7528\u5728\u66f4\u5ee3\u6cdb\u7684\u5c64\u9762\u4e0a\u3002\u9019\u5c31\u662f\u5168\u4eba\u767c\u5c55\u7684\u96db\u578b\u3002\u300c\u5176\u4e2d\u5370\u8c61\u4e2d\u6700\u6df1\u523b\u7684\u4e00\u9580\u8ab2\u662f\u793e\u6703\u79d1\u5b78\u9662\u7684Pacific-rim Asian Societies\u3002\u8001\u5e2b\u4ee5\u96fb\u5f71\u4f5c\u70ba\u5a92\u4ecb\uff0c\u8b93\u4e0d\u540c\u5b78\u79d1\u80cc\u666f\u7684\u540c\u5b78\u90fd\u80fd\u4ee5\u751f\u52d5\u6709\u8da3\u7684\u65b9\u5f0f\u53bb\u4e86\u89e3\u4e9e\u6d32\u793e\u6703\u6587\u5316\u3002\u300dBasil\u5f9e\u9019\u9580\u8ab2\u4e2d\u7372\u76ca\u532a\u6dfa : \u300c\u5b83\u4e0d\u50c5\u70ba\u6211\u5e36\u4f86\u8a31\u591a\u555f\u767c\uff0c\u66f4\u5f71\u97ff\u5230\u6211\u7562\u696d\u5f8c\u7684\u8208\u8da3\u53ca\u526f\u696d\u7684\u767c\u5c55\u3002\u300d\u4ed6\u66f4\u6307\u51fa\uff0c\u6700\u8fd1\u9078\u64c7\u56de\u5230\u6bcd\u6821\u64d4\u4efb\u517c\u4efb\u8b1b\u5e2b\u4e00\u8077\uff0c\u67d0\u7a0b\u5ea6\u4e0a\u662f\u5168\u4eba\u6559\u80b2\u7a2e\u4e0b\u7684\u679c\u3002\u4e00\u65b9\u9762\uff0c\u4ed6\u671f\u671b\u81ea\u5df1\u5728\u5c08\u696d\u9818\u57df\u53ef\u4ee5\u767c\u5c55\u66f4\u6df1\uff1b\u8207\u6b64\u540c\u6642\uff0c\u4ea6\u60f3\u6d89\u7375\u4e0d\u540c\u7bc4\u7587\u7684\u5de5\u4f5c\uff0c\u5b78\u7fd2\u66f4\u591a\uff0c\u8d70\u5f97\u66f4\u9060\u3002<\/p>\n<div id=\"attachment_679\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-679\" loading=\"lazy\" class=\"wp-image-679 size-large\" src=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/02\/unnamed-1024x768.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/02\/unnamed-1024x768.jpg 1024w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/02\/unnamed-300x225.jpg 300w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/02\/unnamed-768x576.jpg 768w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/02\/unnamed-1140x855.jpg 1140w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/02\/unnamed-552x414.jpg 552w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-679\" class=\"wp-caption-text\">Basil(\u524d\u53f3\u4e03) \u8aaa\uff0c\u5e2b\u751f\u4e4b\u9593\u80fd\u4fdd\u6301\u4ea6\u5e2b\u4ea6\u53cb\u7684\u95dc\u4fc2\u662fCIE\u7684\u6587\u5316, 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id=\"attachment_618\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-618\" loading=\"lazy\" class=\"size-full wp-image-618\" src=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/Basil-2.png\" alt=\"\" width=\"541\" height=\"804\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/Basil-2.png 541w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/Basil-2-202x300.png 202w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><p id=\"caption-attachment-618\" class=\"wp-caption-text\">\u4f5c\u70ba\u517c\u4efb\u8b1b\u5e2b\uff0cBasil (\u4e2d) 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loading=\"lazy\" class=\"aligncenter size-large wp-image-627\" src=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1-1024x687.png\" alt=\"\" width=\"700\" height=\"470\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1-1024x687.png 1024w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1-300x201.png 300w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1-768x515.png 768w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1-1140x765.png 1140w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1-552x370.png 552w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-1.png 1152w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<div id=\"attachment_628\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-628\" loading=\"lazy\" class=\"size-large wp-image-628\" src=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2-1024x686.png\" alt=\"\" width=\"700\" height=\"469\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2-1024x686.png 1024w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2-300x201.png 300w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2-768x515.png 768w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2-1140x764.png 1140w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2-552x370.png 552w, https:\/\/www.cie.hkbu.edu.hk\/division\/com\/wp-content\/uploads\/sites\/5\/2021\/03\/cafe-2.png 1158w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-628\" class=\"wp-caption-text\">\u4f4d\u65bc\u7063\u4ed4\u7684Bow Coffee \u662fBasil \u8207\u516c\u53f8\u540c\u4e8b\u7684\u96c6\u9ad4\u5275\u4f5c\u3002\u9664\u4e86\u70ba\u9999\u6e2f\u4eba\u63d0\u4f9b\u4e00\u500b\u5598\u606f\u7a7a\u9593\u5916\uff0cBow Coffee \u4e5f\u81f4\u529b\u6210\u70ba\u793e\u5340\u7684\u5171\u805a\u7a7a\u9593\uff0c\u70ba\u7063\u4ed4\u5340\u589e\u6dfb\u8272\u5f69\u3002Basil\u5728\u6559\u5b78\u4e2d\u671f\u671b\u540c\u5b78\u4e5f\u53ef\u5b78\u7fd2\u5230\u9019\u4efd\u4ee5\u4eba\u70ba\u672c\u3001\u70ba\u793e\u5340\u767c\u63ee\u6b63\u9762\u5f71\u97ff\u529b\u7684\u5718\u968a\u5275\u4f5c\u7cbe\u795e\u3002<\/p><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">\u64b0\u6587\uff1a\u7f85\u51f1\u5f64 Basil\u73fe\u65bc\u9999\u6e2f\u9996\u9593\u865b\u64ec...<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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