{"acct":[{"en_u_life":{"U-Life":{"Student Internship":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/acct/ulife/ulife_01_01.jpg","sub_desc":"The Programme offers student internship placements to year 3 students who have opportunities to work in reputable and international CPA firms, commercial companies and government."},"Business Related Competitions":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/acct/ulife/ulife_02_01.jpg","sub_desc":"The Programme also provides coaching for Business Related Competitions such as:

- HKICPA Business Case Competition
- ACCA Hong Kong Business Competition
- CGMA Global Business Challenge
- Deloitte Tax Championship
- EY Young Tax Professional of the Year Competition
- Taxation Institute of Hong Kong Tax Debate Competition, etc."}}}}],"csci":[{"en_u_life":{"U-Life":{"Study Tour to Yunnan":{"style":"5","desc":"39 Students joined a 14 days study tour to Yunnan. The tour aims to introduce students to explore the fascinating developments in the historical and sociocultural facet of Yunnan. Students can have an in-depth understanding of the shifting social and cultural dynamics in Yunnan through community service projects and field trips.","img1":"programmes/cs/UG/arts/csci/ulife/ulife_04_06.jpg","img2":"programmes/cs/UG/arts/csci/ulife/ulife_04_02.jpg","img3":"programmes/cs/UG/arts/csci/ulife/ulife_04_03.jpg","img4":"programmes/cs/UG/arts/csci/ulife/ulife_04_07.jpg","img5":"programmes/cs/UG/arts/csci/ulife/ulife_04_05.jpg"},"Gender Festival":{"style":"1","desc":"","img1":"programmes/cs/UG/arts/csci/ulife/ulife_05_01.jpg","sub_desc":"The programme organises Gender Festival every year for students to enhance their learning experience and explore various topics on gender."},"He He She she Out":{"style":"1","desc":"","img1":"programmes/cs/UG/arts/csci/ulife/ulife_06_01.jpg","sub_desc":"Since 2015, the Red Ribbon Centre, Hong Kong Lesbian & Gay Film Festival, university departments and student groups are jointly presenting an array of short films about LGBT life and culture at the campuses during the film festival period."},"O Camp":{"style":"1","desc":"","img1":"programmes/cs/UG/arts/csci/ulife/ulife_07_01.jpg","sub_desc":"The orientation camp provided an opportunity to newcomers to make friends and share ideas about university life. Students will be able to adapt to the learning environment quickly through informal talks, games and various activities."},"Study Tour to Taiwan":{"style":"5","desc":"36 students participated in a 13-day summer study tour to Taiwan, with a focus on exploring the fascinating developments in the history, society and culture of Taiwan. Through field trips and lectures, students were able to identify and critically evaluate the social and cultural dimensions of Taiwan.","img1":"programmes/cs/UG/arts/csci/ulife/ulife_01_01.jpg","img2":"programmes/cs/UG/arts/csci/ulife/ulife_01_02.jpg","img3":"programmes/cs/UG/arts/csci/ulife/ulife_01_03.jpg","img4":"programmes/cs/UG/arts/csci/ulife/ulife_01_04.jpg","img5":"programmes/cs/UG/arts/csci/ulife/ulife_01_05.jpg"},"Workshops & Seminars":{"style":"5","desc":"The programme regularly organises different workshops and seminars to provide up-to-date and in-depth knowledge of an academic specialty, and help broaden students\u2019 cultural and general knowledge.","img1":"programmes/cs/UG/arts/csci/ulife/ulife_02_01.jpg","img2":"programmes/cs/UG/arts/csci/ulife/ulife_02_02.jpg","img3":"programmes/cs/UG/arts/csci/ulife/ulife_02_03.jpg","img4":"programmes/cs/UG/arts/csci/ulife/ulife_02_04.jpg","img5":"programmes/cs/UG/arts/csci/ulife/ulife_02_05.jpg"},"Leadership Training ":{"style":"5","desc":"Students are encouraged to organise or participate in different types of cultural events, which provide them with the opportunity to develop leadership, teamwork and enhance presentation skills.","img1":"programmes/cs/UG/arts/csci/ulife/ulife_03_01.jpg","img2":"programmes/cs/UG/arts/csci/ulife/ulife_03_02.jpg","img3":"programmes/cs/UG/arts/csci/ulife/ulife_03_03.jpg","img4":"programmes/cs/UG/arts/csci/ulife/ulife_03_04.jpg","img5":"programmes/cs/UG/arts/csci/ulife/ulife_03_05.jpg"}}}}],"mus":[{"en_u_life":{"U-Life":{"Refined":{"style":"1","desc":"","img1":"programmes/cs/UG/arts/mus/ulife/ulife_02_01.jpg","sub_desc":"Student musicians from the Bachelor of Arts (Hons) in Music Studies programme will have various performance opportunities throughout their study."},"Refined 2015 by BMS students ":{"style":"5","desc":"Refined is an annual concert performed by students studying BMS. The concert was held in Hong Kong City Hall last March and featured solo and chamber masterpieces.","img1":"programmes/cs/UG/arts/mus/ulife/ulife_01_01.jpg","img2":"programmes/cs/UG/arts/mus/ulife/ulife_01_02.jpg","img3":"programmes/cs/UG/arts/mus/ulife/ulife_01_03.jpg","img4":"programmes/cs/UG/arts/mus/ulife/ulife_01_04.jpg","img5":"programmes/cs/UG/arts/mus/ulife/ulife_01_05.jpg"}}}}],"hrm":[{"en_u_life":{"U-Life":{"Students as Consultants":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_17_01.jpg","sub_desc":"Students were invited to conduct study for real HR and management issues and to provide recommendations to companies such as Madame Tussauds Hong Kong and LEGOLAND Discovery Centre Hong Kong."},"Students as Speakers":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_16_01.jpg","sub_desc":"A few senior year students joined with HR leaders to speak at a public seminar to share the latest workforce management practices and emerging technologies in HR profession."},"Employers' Luncheon 2018":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_14_01.jpg","sub_desc":"3 students from BCom (Hons) in HRM Programme were invited to join the Hong Kong Baptist University Employers' Luncheon 2018."},"UC Berkeley Bootcamp 2017":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_13_01.jpg","sub_desc":"2 students from BCom (Hons) in HRM Programme represented HKBU to join UC Berkeley Bootcamp in 2017 summer. It was a precious chance to experience the exposure of the other country."},"SHRM Student Case Competition":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_12_01.jpg","sub_desc":"2 Senior Year students of BCom (Hons) in HRM Programme, jointly with 2 students from BBA HRM Concentration participated in 2017 SHRM Student Case Competition in Houston, USA on 8th-12th March 2017. All students have learnt a lot, not only from the case competition itself, but also the sharing from other participants as well as HR practitioners during the HR Forum and the networking and international exposure from the entire event."},"Annual Team Building Event":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_03_01.jpg","sub_desc":"Over 100 participants including students and staff participated in the Annual Team Building Event of the HRM Programme at Sai Kung Country Park held last September. All students played as a team to achieve the spirit of team work and communication skills."},"A Business Etiquette Workshop":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_15_01.jpg","sub_desc":"A Business Etiquette Workshop has been held for students with the aim at providing a professional training to enhance the individual personal image in table manner."},"Company Visit to Tao Heung Group Limited":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_08_01.jpg","sub_desc":"HRM Students visited Tao Heung Group Limited. Mr. Alex Wong, Deputy Director of Training and Development, delivered a talk about the business model of restaurant industry."},"Company Visit to the Hong Kong Jockey Club":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_01_01.jpg","sub_desc":"This programme arranged for more than 30 students to join the visit of the Hong Kong Jockey Club to broaden their horizons and knowledge about aspects of Human Resource management."},"High Rope Course":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_02_01.jpg","sub_desc":"Students joined the static and dynamic High Rope Course last year to improve interpersonal skills and help teammates overcome barriers to personal and group growth."},"Metropolitan Attachment Programme":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_04_01.jpg","sub_desc":"20 HRM students joined the Metropolitan Attachment Programme (MAP) last year with a total scholarship value of $81,000 subsidised by this Programme. They were placed in different companies all over the world for work attachment."},"Orientation Camp":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_05_01.jpg","sub_desc":"The Society of Human Resources organised an orientation camp to provide a good chance for all junior and senior students to build up teamwork spirit and to enjoy some fun activities."},"Champion of Joint Society Football Cup Competition":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/hrm/ulife/ulife_06_01.jpg","sub_desc":"The football team of the Society of Human Resources won the championship of the Joint Society Football Cup Competition 2015-2016."}}}}],"mkg":[{"en_u_life":{"U-Life":{"Exploring Social Innovation in Singapore":{"style":"5","desc":"Twenty-one BCom MKT students embarked on a 5-day trip to Singapore to delve into the realm of social innovation. Witnessing the transformative power of marketing on society firsthand, they engaged with eight social enterprises, learning how innovative marketing strategies can tackle social challenges effectively.

Inspired by their experience, the students organized the \"Innovate for Impact\" festival on campus. Through engaging game booths, they raised awareness about social issues, showcasing that marketing is more than just selling products\u2014it's a platform for creativity and passion to shape a better world.","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_22_01.jpg","img2":"programmes/cs/UG/bus/mkg/ulife/ulife_22_02.jpg","img3":"programmes/cs/UG/bus/mkg/ulife/ulife_22_03.jpg","img4":"programmes/cs/UG/bus/mkg/ulife/ulife_22_04.jpg","img5":"programmes/cs/UG/bus/mkg/ulife/ulife_22_05.jpg","sub_desc":""},"Amplifying Social Impact: Collaborating with Social Venture Partners":{"style":"5","desc":"Twenty-nine students, representing four social enterprises, competed for a grant of HK$150,000 from the Social Innovation and Entrepreneurship Development Fund (SIE Fund). The participating social enterprises included Capala Career Path Laboratory, Dosha Woodcraft, Salvation Army, and Snaildy Education. Students have devised creative ideas to scale up their respective social ventures. In the end, the Snaildy Education team with the project idea \"Value Me\" received the grant. The project aims to foster public awareness and understanding of students with special education needs. The grant will empower the Snaildy Education team to bring their transformative vision to life while allowing our marketing students to unleash greater social impact.","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_21_01.jpg","img2":"programmes/cs/UG/bus/mkg/ulife/ulife_21_02.jpg","img3":"programmes/cs/UG/bus/mkg/ulife/ulife_21_03.jpg","sub_desc":""},"Local Field Trip: Exploring South Asian Culture Through Interactive Games":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_20_01.jpg","sub_desc":"Guided by a group of ethnic minority instructors from WEDO Global, our BCom Marketing students actively engaged in an interactive workshop that provided valuable insights into diverse cultures. The instructors shared their cultures and shed light on the challenging living conditions faced by ethnic minorities in Hong Kong. This eye-opening experience created awareness among students regarding the daily struggles of these communities, highlighting important social issues within Hong Kong."},"Enhancing Social and Business Skills: The Wine Tasting Workshop":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_19_01.jpg","sub_desc":"\"Drinking and Networking\" has become a popular social activity, offering opportunities to expand professional networks and even sealing business deals over glasses of fine wine. Recognizing its significance, the BCom in Marketing programme organized a Wine Tasting Workshop, providing marketing students with not only practical wine-tasting etiquette but also the essential social skills needed to thrive in the competitive business world."},"Field Trip in Seoul":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_17_01.jpg","sub_desc":"A group of BCom MKT students visited 6 social enterprises in Seoul. During this 5-day trip, they gained first hand experiences of the distinctive styles of marketing, management and operations of South Korean social enterprises."},"High Table Dinner":{"style":"5","desc":"About 80 final year students, alumni and corporate guests dressed up to attend the BMK High Table Dinner at Regal Riverside Hotel. It was a great honor to have invited guests and practitioners in different fields to join the dinner. The evening began with welcoming remarks by Dr. Henry Fock, Head of Marketing Department. Dr. Fock shared the history of such highly enjoyable event and also wished students and young alumni all the best in their future career paths. Over dinner, students had numerous opportunities to have exchanges and conversations with distinguished guests who joined us for the evening.","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_16_01.jpg","img2":"programmes/cs/UG/bus/mkg/ulife/ulife_16_02.jpg","img3":"programmes/cs/UG/bus/mkg/ulife/ulife_16_03.jpg","img4":"programmes/cs/UG/bus/mkg/ulife/ulife_16_04.jpg","img5":"programmes/cs/UG/bus/mkg/ulife/ulife_16_05.jpg","sub_desc":""},"Socially Responsible Consumption Fair":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_14_01.jpg","sub_desc":"89 Year-3 students from the course Socially Responsible Marketing organized the Socially Responsible Consumption Fair in Shek Mun Campus and the Hong Kong Playground Association, Tsing Yi respectively. 14 booths focused on different dimensions of socially responsible consumption, such as reducing volume of consumption, recycling, DIY, and animal welfare were exhibited. Through appealing exhibition boards, exciting games, and immersive workshops, students learnt outside the class by encouraging the community take into account the ethical and environmental issues of their private consumption decisions."},"Empowering Tomorrow's Marketers with Innovative Strategies":{"style":"5","desc":"Taking the Advanced Seminar in Contemporary Marketing Strategies was an absolute game-changer! Through a blend of experiential learning and real-world industry engagement, students gained firsthand insights into the latest marketing trends and techniques via practical site audits, industry visits, and exclusive guest lectures from industry leaders. Key topics covered included digital marketing, artificial intelligence, marketing innovation, user experience, and integrating ESG (Environmental, Social, and Governance) into marketing strategies. This course was not just educational but also a blast, blending real-world insights with an engaging learning environment!","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_23_01.jpg","img2":"programmes/cs/UG/bus/mkg/ulife/ulife_23_02.jpg","img3":"programmes/cs/UG/bus/mkg/ulife/ulife_23_03.jpg","sub_desc":""},"Life Journey Study Tour":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_11_01.jpg","sub_desc":"Eighty-eight year-3 students joined the Life Journey Study Tour. Through a three-hour workshop, students have a self-reflection of their life journey, and gaining new inspiration and perspective for developing marketing plan satisfying the needs and wants of older adults."},"Field Trip in Singapore":{"style":"5","desc":"Students from the course BCom MKT Field Study visited the Singapore Tourism Board to learn how Singapore performs its tourism branding and marketing. After the 4-day trip, the students gained insights about tourism development in Hong Kong and ideas on how to make the city more attractive to foreign tourists.","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_05_01.jpg","img2":"programmes/cs/UG/bus/mkg/ulife/ulife_05_02.jpg","img3":"programmes/cs/UG/bus/mkg/ulife/ulife_05_03.jpg","img4":"programmes/cs/UG/bus/mkg/ulife/ulife_05_04.jpg","img5":"programmes/cs/UG/bus/mkg/ulife/ulife_05_05.jpg","sub_desc":""},"BMK Students Participated in EEG Internship":{"style":"1","desc":"","img1":"programmes/cs/UG/bus/mkg/ulife/ulife_08_01.jpg","sub_desc":"Three BMK students participated in a half-year internship offered by Emperor Entertainment Group (EEG). They together with seven BBA Marketing students showcased their efforts to promote the newly released album of an alumna, Ms. Angela Hui at a press event held at Shaw Campus. Throughout the internship, students were given the opportunity to experience what it takes to produce a music album when working with the marketing and promotion team."}}}}],"ftnm":[{"en_u_life":{"U-Life":{"Subsidies for Overseas Learning Experiences":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_11_01.jpg","sub_desc":"The funding allows students to gain more global exposure mainly through participation in a great variety of overseas film festivals. Our students participated in the Paris study tour and visited the film festivals held in Tallinn and Berlin."},"Study Tour to Berlin, Germany":{"style":"5","desc":"38 Students joined a fruitful journey to Berlin, Germany. They visited film museums, Contemporary Art gallery, Berlin Wall, Historical Museum, etc. Their global perspectives were enhanced by learning the social, cultural and historical context through first-hand experience.","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_05_01.jpg","img2":"programmes/cs/UG/comf/ftnm/ulife/ulife_05_02.jpg","img3":"programmes/cs/UG/comf/ftnm/ulife/ulife_05_03.jpg","img4":"programmes/cs/UG/comf/ftnm/ulife/ulife_05_04.jpg","img5":"programmes/cs/UG/comf/ftnm/ulife/ulife_05_05.jpg"},"From screenwriting major to internet celebrity: A creative journey of Neo Yau":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_06_01.jpg","sub_desc":"Actor Mr. Neo Yau (\u6e38\u5b78\u4fee) was invited to share the story of his acting career and experience with the students. He encouraged screenwriting students to understand more about acting which could facilitate their communication with actors in the future.

More "},"Ms. Heiward Mak\u2019s sharing on screenwriting and directing":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_07_01.jpg","sub_desc":"Award-winning director, writer and producer Ms. Heiward Mak (\u9ea5\u66e6\u8335) revealed the relationship between her life experience and the philosophy behind her films."},"Sharing session by the film director Mr. Wong Chun":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_08_01.jpg","sub_desc":"The emerging director Mr. Wong Chun (\u9ec3\u9032) talked about the production of his well acclaimed feature film \u201cMad World\u201d (\u4e00\u5ff5\u7121\u660e)."},"Mr. Mak Tin Shu \u2013 \u201cThe self-tortured life as a screenwriter\u201d":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_09_01.jpg","sub_desc":"Mr. Mak Tin Shu (\u9ea5\u5929\u6a1e) shared his thoughts and experience about being one of the screenwriters of the feature film \u201cTrivisa\u201d (\u6a39\u5927\u62db\u98a8)."},"Study Tour to Seoul, South Korea":{"style":"5","desc":"18 students went on a fruitful journey to Seoul, South Korea. They visited sites including K-Arts, the KBS TV production studio, the National Museum of Modern and Contemporary Art, and Bukchon Hanok Village. Their global perspectives were enhanced by learning about Korean society, culture and history through these first-hand experiences.","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_02_01.jpg","img2":"programmes/cs/UG/comf/ftnm/ulife/ulife_02_02.jpg","img3":"programmes/cs/UG/comf/ftnm/ulife/ulife_02_03.jpg","img4":"programmes/cs/UG/comf/ftnm/ulife/ulife_02_04.jpg","img5":"programmes/cs/UG/comf/ftnm/ulife/ulife_02_05.jpg","sub_desc":""},"Extracurricular activities":{"style":"5","desc":"Students\u2019 learning activities are not limited to the classroom. Students organised a new media exhibition to showcase their experiences and learning outcome. They also went on field trips to Tai Wai and West Kowloon Cultural District.","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_03_01.jpg","img2":"programmes/cs/UG/comf/ftnm/ulife/ulife_03_02.jpg","img3":"programmes/cs/UG/comf/ftnm/ulife/ulife_03_03.jpg","img4":"programmes/cs/UG/comf/ftnm/ulife/ulife_03_04.jpg","img5":"programmes/cs/UG/comf/ftnm/ulife/ulife_03_05.jpg","sub_desc":""},"Orientation Camp":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/ftnm/ulife/ulife_04_01.jpg","sub_desc":"The current students welcomed the freshmen by running an orientation camp. This annual activity aimed to immediately melt the ice and build up a close relationship among the students."}}}}],"icm":[{"en_u_life":{"U-Life":{"":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_17_01.jpg","sub_desc":"Mr Richard Tsang, founder of the internationally renowned PR agency, SPRG, showing ICM students around his company in a visit in 2022. "},"":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_16_01.jpg","sub_desc":"Mr Ng Yu, a veteran TV and entertainment executive, with guest speaker Ms Ahfa Wong Wai Kwan, offering an online lecture to ICM students in a course on TV and Hong Kong Society in 2021. "},"":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_18_01.jpg","sub_desc":"ICM students getting a taste of traditional Korean Culture in a Study Tour in Seoul in 2019. "},"":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_15_01.jpg","sub_desc":"A group of ICM students presenting their proposal to a global FMCG client for an industrial collaboration project organized by the ICM Program\u2019s Marketing Principle course in 2018. "},"":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_14_01.jpg","sub_desc":"A client preparing for a wine tasting event for another ICM-industry collaboration project for ICM students in 2015. "},"Study Tour to Seoul, South Korea":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_13_01.jpg","sub_desc":"58 students joined the study tour to Seoul. They were privileged to have a chance to explore firsthand the cutting-edge South Korean advertising industry."},"Study Tour to Tokyo, Japan":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_12_01.jpg","sub_desc":"55 students joined the study tour to Tokyo. They were privileged to have a chance to explore firsthand the cutting-edge Japanese advertising industry, alongside knowing more about the new development of university education on the Japanese isles."},"Study Tour to Seoul, South Korea 2017":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_08_01.jpg","sub_desc":"57 students joined the study tour to Seoul, South Korea to experience the traditional and K-Pop culture. Students had a chance to visit Ewha Womens University and Cheil, a marketing company under Samsung Group, to explore and understand the advertising industry and university education development of South Korea."},"Eldage - Traditional Craftsmanship Research Competition":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_11_01.jpg","sub_desc":"70 ICM students had a chance to work with Eldage, a social enterprise, to comb the city for local craftsmen and turn their stories into short films that depict their craftsmanship. There were, in total, 10 short films which generated over 10,000 likes within a few months on social media platform. Through this valuable opportunity, students could gain the first-hand experience in marketing and media communication."},"ICM Distinguished Lecture":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_09_01.jpg","sub_desc":"ICM Distinguished Lecture is organized once a year by inviting distinguished guest speakers to give talks to students. This year the lecture is delivered by Mr. Ma Wing Shing, the famous comic artist in Hong Kong. The lecture is opened to all community of CIE to benefit most students."},"Asia Social Innovation Award 2016":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_10_01.jpg","sub_desc":"A team of 6 Year 4 ICM students were awarded \u201cBest Multimedia Award\u201d in Asia Social Innovation Award 2016 organized by Social Ventures Hong Kong. Through a 4-minute video, the team hoped to arouse the public\u2019s concern to the current issue of breastfeeding in Hong Kong and to promote the importance of breastfeeding."},"ICM Boss Talk Reunion":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_07_01.jpg","sub_desc":"ICM Boss Talk Reunion was held at which all guest speakers of Boss Talk series were invited to meet with our students and share tips on job selection and interview skills.

More "},"Study Tour to Tokyo, Japan 2016":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_04_01.jpg","sub_desc":"57 ICM students went on an inspiring journey to Tokyo, Japan, with a focus on understanding the development of the advertising industry, and exploring university education in Japan."},"4th IAA Global Apprentice Conference in Dubai, UAE":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_05_01.jpg","sub_desc":"Four Integrated Communication Management (ICM) students were nominated to participate in the 4th IAA Global Apprentice Conference held in Dubai, UAE, in order to gain international exposure. The speakers and panelists of the conference were experienced leaders of the regional and international advertising industry. The two-day intensive programme offered a blend of wisdom and insight as well as a \u201cbehind the scenes\u201d look deep into industry hiring practices that simply could not have been learned in the classroom."},"Power Triathlon 2016":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_06_01.jpg","sub_desc":"A group of ICM students represented HKBU to participate in the Power Triathlon 2016 organised by Konica Minolta. The students aimed to spread the message of the importance of environmental protection, and to promote the concept of sustainable environmental protection on a broader level. They also raised funds for \u201cSilence\u201d to help the hearing-impaired."},"Orientation Camp":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_01_01.jpg","sub_desc":"All freshmen enjoyed the fruitful orientation camp through participation in on-campus activities such as orienteering, ice-breaking games, mass games, campfire, water game, etc. The camp helped new students develop a sense of belonging and adapt to the culture and morals of the ICM programme."},"Study Tour to Busan, South Korea 2015":{"style":"5","desc":"60 students embarked on an inspiring journey to Busan, South Korea in May 2015 with a focus on the appreciation of culture and development, understanding of creativity and social innovation industries, as well as the heavy industry development of Busan.","img1":"programmes/cs/UG/comf/icm/ulife/ulife_02_01.jpg","img2":"programmes/cs/UG/comf/icm/ulife/ulife_02_02.jpg","img3":"programmes/cs/UG/comf/icm/ulife/ulife_02_03.jpg","img4":"programmes/cs/UG/comf/icm/ulife/ulife_02_04.jpg","img5":"programmes/cs/UG/comf/icm/ulife/ulife_02_05.jpg"},"Summer Internship":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/icm/ulife/ulife_03_01.jpg","sub_desc":"The programme connects students to various companies in Hong Kong through the non-credit bearing summer internship programme, which provides students with solid experience in the field of advertising and corporate communication. The internship programme will help students develop their ambition to pursue a career in both global and local contexts. "}}}}],"msc":[{"en_u_life":{"U-Life":{"Study Tour to India & United Arab Emirates (UAE)":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_11_01.jpg","sub_desc":"The programme orgranised two study tours respectively to India and UAE, aiming to maximise students\u2019 learning opportunity beyond Hong Kong. 14 students joined the study tour to India and visited several cities including Mumbai and New Delhi to have a glimpse of cultural and media development of one of the world\u2019s oldest civilizations and fastest growing large economies. 44 students embarked on a tour to visit UAE, particularly Dubai and Abu Dhabi. Besides visiting the luxurious skyscrapers, amazing mosques, boundless Desert Safari and local universities, the students had a chance to taste traditional Emirati food and learn about the culture by having cultural lunch with locals."},"Study Tour to Poland & Hungary":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_10_01.jpg","sub_desc":"28 students embarked on a tour to visit Poland and Hungary, visiting the unique salt sculptures and glorious cathedrals with the stunning views. This global experience allows our students to explore the history and culture of these two historic European countries and enriches their understanding of media development in this particular part of Europe."},"Communication and Business students win Young Business Talents Competition":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_09_01.jpg","sub_desc":"School of Communication Year 3 students Cai Shuanglong, Zhang Yuzhi, Fung Chi In (Media and Social Communication) and School of Business Year 3 student Gao Jiaying (BBA Entrepreneurship Concentration) won the championship amongst 10 teams and a RMB 40,000 scholarship from the \u201cYoung Business Talents Competition in the Greater Bay Area\u201d with their 'Elderly Care Service Industry Proposal'."},"Study Tour to Cambodia 2017 ":{"style":"5","desc":"A group of 44 students joined a 5-day tour to Cambodia to explore the Angkorian culture via visiting difference heritage sites. Students enjoyed beautiful sunrise at Angko. Students also paid a visit to the Pannasastra University of Cambodia and engaged in a media project with the local students from Faculty of Communications & Media Arts which allowed students to gain multi-dimensional understanding of the life, studies and culture of a different country.","img1":"programmes/cs/UG/comf/msc/ulife/ulife_05_01.jpg","img2":"programmes/cs/UG/comf/msc/ulife/ulife_05_02.jpg","img3":"programmes/cs/UG/comf/msc/ulife/ulife_05_03.jpg","img4":"programmes/cs/UG/comf/msc/ulife/ulife_05_04.jpg","img5":"programmes/cs/UG/comf/msc/ulife/ulife_05_05.jpg"},"Study Tour to Russia 2017 ":{"style":"5","desc":"28 students embarked on a tour to visit the world's largest country, Russia. There they visited the luxurious palaces, onion-dome-designed churches and world-renowned museums to experience a mix of Soviet and Western cultures. Students also had a chance to attend a talk on the Russian media system and Russian social media given by the Director of School of Journalism and Mass Communications in St. Petersburg State University. This global experience allowed our students to enrich their understanding of the Russian culture and media system.","img1":"programmes/cs/UG/comf/msc/ulife/ulife_06_01.jpg","img2":"programmes/cs/UG/comf/msc/ulife/ulife_06_02.jpg","img3":"programmes/cs/UG/comf/msc/ulife/ulife_06_03.jpg","img4":"programmes/cs/UG/comf/msc/ulife/ulife_06_04.jpg","img5":"programmes/cs/UG/comf/msc/ulife/ulife_06_05.jpg"},"Media Tour to Mainland China 2017":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_07_01.jpg","sub_desc":"22 students joined the tour to Nanjing, Hangzhou and Shanghai in May 2017. There students visited various media organizations and had opportunity to participate in a TV show hosted by China Jiangsu TV. The tours provided students with understanding on media communication development and experiential learning opportunities of cultural exchange in Mainland China."},"Summer Internship":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_08_01.jpg","sub_desc":"We connect our students to various companies in Hong Kong via non-credit bearing summer internship programme, which provides students with solid experience in the field of media and social communication and develop their ambition to pursue a career in both global and local contexts."},"Study Tour to Taiwan for the 2016 Presidential Election":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_04_01.jpg","sub_desc":"Media Social Communication (MSC) students took an inspiring journey to Taiwan to witness the frenetic presidential and legislative elections. Through visiting media organisations, different parties, and think-tanks, students gained an understanding of the political environment as well as the community\u2019s special atmosphere as it entered election mode."},"Orientation Camp":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_01_01.jpg","sub_desc":"All freshmen enjoyed the fruitful orientation camp through participation in on-campus activities such as orienteering, ice-breaking games, mass games, and sharing, etc. This event helped new students to develop a sense of belonging and adapt to the culture and morals of the MSC programme."},"Study Tour to Seoul, South Korea 2015":{"style":"5","desc":"24 students joined an inspiring journey to Seoul, South Korea in May 2015. Through visiting media organisations, universities, NGOs, historic and cultural spots, etc., students gained first-hand knowledge of curriculum related areas. Moreover, the tour cultivated their team spirit and programme integration.","img1":"programmes/cs/UG/comf/msc/ulife/ulife_02_01.jpg","img2":"programmes/cs/UG/comf/msc/ulife/ulife_02_02.jpg","img3":"programmes/cs/UG/comf/msc/ulife/ulife_02_03.jpg","img4":"programmes/cs/UG/comf/msc/ulife/ulife_02_04.jpg","img5":"programmes/cs/UG/comf/msc/ulife/ulife_02_05.jpg"},"Summer Internship ":{"style":"1","desc":"","img1":"programmes/cs/UG/comf/msc/ulife/ulife_03_01.jpg","sub_desc":"The programme connects students to various companies in Hong Kong through the non-credit bearing summer internship programme, which provides students with solid experience in the field of media and social communication. The internship programme helps students to develop their ambition to pursue a career in both global and local contexts. "}}}}],"erm":[{"en_u_life":{"U-Life":{"Overseas and China Field Trip":{"style":"5","desc":"Students had a chance to participate in different field trips in summer. The trips provide students with invaluable opportunities to visit different kinds of geological landscapes in China, including deserts, forests, the Loess Plateau and snow mountains on the Tibetan Plateau.","img1":"programmes/cs/UG/asci/erm/ulife/ulife_09_01.jpg","img2":"programmes/cs/UG/asci/erm/ulife/ulife_07_01.jpg","img3":"programmes/cs/UG/asci/erm/ulife/ulife_07_02.jpg","img4":"programmes/cs/UG/asci/erm/ulife/ulife_07_03.jpg","img5":"programmes/cs/UG/asci/erm/ulife/ulife_07_04.jpg","sub_desc":""},"Internship Programme for Year 3 Students":{"style":"1","desc":"","img1":"programmes/cs/UG/asci/erm/ulife/ulife_06_01.jpg","sub_desc":"Year 3 students were provided with internship opportunities as a way of exploring their career interests, as well as obtaining work experience and developing connections with professional in the field. Students were able to learn the knowledge and attributes required for their future careers through placements in host organisations."},"Overseas Field Trip ":{"style":"5","desc":"Students have a chance to visit Sun Yat-sen University and Guangzhou, China to enhance knowledge and understanding of environment and resources management issues discussed in lectures through on-site observations, data collection and interaction with local people.","img1":"programmes/cs/UG/asci/erm/ulife/ulife_04_01.jpg","img2":"programmes/cs/UG/asci/erm/ulife/ulife_04_02.jpg","img3":"programmes/cs/UG/asci/erm/ulife/ulife_04_03.jpg","img4":"programmes/cs/UG/asci/erm/ulife/ulife_04_04.jpg","img5":"programmes/cs/UG/ssoc/erm/ulife/ulife_04_05.jpg","sub_desc":""},"Field Trips as an integrated component of the programme":{"style":"5","desc":"Students visited one of the outlying islands in Hong Kong for a first-hand experience of its geology and geography, and of the human impacts on the island. Students were able to relate the island\u2019s physical geography features to the imminent threats resulting from global climate and environmental changes.","img1":"programmes/cs/UG/asci/erm/ulife/ulife_05_01.jpg","img2":"programmes/cs/UG/asci/erm/ulife/ulife_05_02.jpg","img3":"programmes/cs/UG/asci/erm/ulife/ulife_05_03.jpg","img4":"programmes/cs/UG/asci/erm/ulife/ulife_05_04.jpg","img5":"programmes/cs/UG/asci/erm/ulife/ulife_05_05.jpg","sub_desc":""},"Independent Field Work":{"style":"5","desc":"Students have planned and undertaken independent field work with their project advisors as part of their honours projects. These independent studies have given students the opportunity to form and investigate their own inquiries about nature. Using their own data collection, analysis and interpretation, students gained experience of what environmental research is all about.","img1":"programmes/cs/UG/asci/erm/ulife/ulife_01_01.jpg","img2":"programmes/cs/UG/asci/erm/ulife/ulife_01_02.jpg","img3":"programmes/cs/UG/asci/erm/ulife/ulife_01_03.jpg","img4":"programmes/cs/UG/asci/erm/ulife/ulife_01_04.jpg","img5":"programmes/cs/UG/asci/erm/ulife/ulife_01_05.jpg"},"Physical Geography Laboratory Visit":{"style":"5","desc":"Students visited the Physical Geography Laboratory in the HKBU Department of Geography to learn about rocks and minerals. They learned to identify the differences between them through identification keys and simple tests on their physical properties.","img1":"programmes/cs/UG/asci/erm/ulife/ulife_02_01.jpg","img2":"programmes/cs/UG/asci/erm/ulife/ulife_02_02.jpg","img3":"programmes/cs/UG/asci/erm/ulife/ulife_02_03.jpg","img4":"programmes/cs/UG/asci/erm/ulife/ulife_02_04.jpg","img5":"programmes/cs/UG/asci/erm/ulife/ulife_02_05.jpg"},"Field Trip to Ping Chau":{"style":"5","desc":"Students embarked on a day-long excursion to Ping Chau, the most remote island in Hong Kong. They learned about the geology and geography of the island, and the human impacts upon it, by taking a round-the-island walk. They related what they learned in physical geography classes to what they learned in the field through this experience.","img1":"programmes/cs/UG/asci/erm/ulife/ulife_03_01.jpg","img2":"programmes/cs/UG/asci/erm/ulife/ulife_03_02.jpg","img3":"programmes/cs/UG/asci/erm/ulife/ulife_03_03.jpg","img4":"programmes/cs/UG/asci/erm/ulife/ulife_03_04.jpg","img5":"programmes/cs/UG/asci/erm/ulife/ulife_03_05.jpg"}}}}],"psy":[{"en_u_life":{"U-Life":{"Self-management for Common Mental Disorders Seminar":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/psy/ulife/ulife_01_01.jpg","sub_desc":"Around 40 students attended a seminar on 'Personality and Future Development' which conducted by Dr. Joanna Chan, professional Psychologist and author. During the seminar, Dr. Chan shared with students how to learn more about themselves and overcome challenges. She also shared with students how to balance between dream and reality."},"Self-management for Common Mental Disorders Seminar ":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/psy/ulife/ulife_02_01.jpg","sub_desc":"Around 40 students are privileged to attend a seminar on 'self-management for common mental disorders' given by Dr. Sammy Cheng, registered clinical psychologist and the immediate past president of the Hong Kong Psychological Society. The event allowed students to have an in-depth understanding of common mental disorders and to learn how to increase invulnerability of mental health problems."},"Visit to Kwai Chung Hospital":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/psy/ulife/ulife_03_01.jpg","sub_desc":"Around 25 BPS students visited Kwai Chung Hospital to have a better understanding on the operations of the Hospital and the psychiatric services provided for the patients."},"Field Trip to the Samaritan Befrienders Hong Kong - Suicide Crisis Intervention Centre":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/psy/ulife/ulife_04_01.jpg","sub_desc":"More than 20 BPS students visited the Samaritan Befrienders Hong Kong - Suicide Crisis Invention Centre to learn more about the operations of the Centre, enhance their understanding of suicide and acquire skills on how to support people who have suicidal intentions."},"Psychology Society Orientation Camp":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/psy/ulife/ulife_05_01.jpg","sub_desc":"Around 50 freshmen joined the Orientation Camp organised by the Psychology Society in August."}}}}],"sp":[{"en_u_life":{"U-Life":{" ":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/sp/ulife/ulife_04_01.jpg","sub_desc":"The programme provides opportunities for students to conduct voluntary community practices so that they can integrate theory into practice."},"BSP Society Orientation Camp":{"style":"5","desc":"Among other significant discipline-related activities, the Orientation Camp provided newcomers with the experience of mutual care between students through informal talks, games and dinning together. Newcomers gained tips on how to enjoy their coming two years of university life.","img1":"programmes/cs/UG/ssoc/sp/ulife/ulife_03_01.jpg","img2":"programmes/cs/UG/ssoc/sp/ulife/ulife_03_02.jpg","img3":"programmes/cs/UG/ssoc/sp/ulife/ulife_03_03.jpg","img4":"programmes/cs/UG/ssoc/sp/ulife/ulife_03_04.jpg","img5":"programmes/cs/UG/ssoc/sp/ulife/ulife_03_05.jpg","sub_desc":""},"CCL Seminar":{"style":"5","desc":"The seminar of \u201cRethinking the Youth in HK with Sociological Perspectives\u201d was held by the BSP Student Society last November. Through the interactive approach and various popular short movies, the speakers illustrated the challenges the youth face after the \u201cUmbrella Movement\u201d.","img1":"programmes/cs/UG/ssoc/sp/ulife/ulife_01_01.jpg","img2":"programmes/cs/UG/ssoc/sp/ulife/ulife_01_02.jpg","img3":"programmes/cs/UG/ssoc/sp/ulife/ulife_01_03.jpg","img4":"programmes/cs/UG/ssoc/sp/ulife/ulife_01_04.jpg","img5":"programmes/cs/UG/ssoc/sp/ulife/ulife_01_05.jpg"},"BSP Student Society O\u2019camp":{"style":"1","desc":"","img1":"programmes/cs/UG/ssoc/sp/ulife/ulife_02_01.jpg","sub_desc":"To break the ice and facilitate newcomers\u2019 transitions to the programme, BSP Student Society organised an Orientation Camp in the start of the Semester and invited lecturers to give short introductions to the programme. Through several intensive games and exercises, the students were prepared to kick off a new venture of study."}}}}],"srl":[{"en_u_life":{"U-Life":{"Practical Experience - Outdoor Camping":{"style":"5","desc":"Students enjoyed the practical experiential learning during the Outdoor Recreation and Adventure Education Programming course. They experienced outdoor camping, and developed teamwork and adventure skills through this activity.","img1":"programmes/cs/UG/ssoc/srl/ulife/ulife_05_01.jpg","img2":"programmes/cs/UG/ssoc/srl/ulife/ulife_05_02.jpg","img3":"programmes/cs/UG/ssoc/srl/ulife/ulife_05_03.jpg","img4":"programmes/cs/UG/ssoc/srl/ulife/ulife_05_04.jpg","img5":"programmes/cs/UG/ssoc/srl/ulife/ulife_05_05.jpg","sub_desc":""},"Hong Kong Red Cross John F. Kennedy Centre Sports Day Internship Programme":{"style":"5","desc":"67 students participated in the internship programme. This programme provided students with the opportunity to learn how to plan and organise a sports day under a teacher\u2019s supervision. Students also experienced a wheelchair racing and understand more about disable athletes and sport.","img1":"programmes/cs/UG/ssoc/srl/ulife/ulife_06_01.jpg","img2":"programmes/cs/UG/ssoc/srl/ulife/ulife_06_02.jpg","img3":"programmes/cs/UG/ssoc/srl/ulife/ulife_06_03.jpg","img4":"programmes/cs/UG/ssoc/srl/ulife/ulife_06_04.jpg","img5":"programmes/cs/UG/ssoc/srl/ulife/ulife_06_05.jpg","sub_desc":""},"Active School Programme":{"style":"5","desc":"SRL students participated in the Active School Programme, organised by the Hong Kong Elite Athletes Association. This programme aims at injecting positive energy into schools through sports activities in order to promote sports and healthy lifestyle.","img1":"programmes/cs/UG/ssoc/srl/ulife/ulife_07_01.jpg","img2":"programmes/cs/UG/ssoc/srl/ulife/ulife_07_02.jpg","img3":"programmes/cs/UG/ssoc/srl/ulife/ulife_07_03.jpg","img4":"programmes/cs/UG/ssoc/srl/ulife/ulife_07_04.jpg","img5":"programmes/cs/UG/ssoc/srl/ulife/ulife_07_05.jpg","sub_desc":""}}}}]}