{"id":223,"date":"2021-03-16T16:05:58","date_gmt":"2021-03-16T08:05:58","guid":{"rendered":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/?p=223"},"modified":"2021-03-16T16:09:48","modified_gmt":"2021-03-16T08:09:48","slug":"guest-talk-interactive-advertising-management","status":"publish","type":"post","link":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/2021\/03\/16\/guest-talk-interactive-advertising-management\/","title":{"rendered":"Guest talk-Interactive Advertising Management"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"999\" height=\"749\" src=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/1.jpg\" alt=\"\" class=\"wp-image-224\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/1.jpg 999w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/1-300x225.jpg 300w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/1-768x576.jpg 768w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/1-552x414.jpg 552w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption>Guest speaker Ms. Bernice Ng <\/figcaption><\/figure>\n\n\n\n<p class=\"has-small-font-size\"> Interactive Advertising Management course offered an exciting guest sharing about Interactive and Online advertising strategies. It is relating to the Digital Communication, and specifically focused on using new ways of communication to speak and exchange views with target audiences. The new methodologies including Augmented Reality (AR), Virtual Reality (VR) and Extended Reality (XR) events. The speaker (Ms. Bernice Ng) not only shared some interesting cases using AR and VR, she also showcased some XR event solutions and virtual characters possibilities. All of these technologies open up brand new ways of handling events under different challenging situations.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"915\" src=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/2-1024x915.jpg\" alt=\"\" class=\"wp-image-225\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/2-1024x915.jpg 1024w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/2-300x268.jpg 300w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/2-768x686.jpg 768w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/2-1140x1018.jpg 1140w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/2-552x493.jpg 552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"836\" src=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/3-1024x836.jpg\" alt=\"\" class=\"wp-image-226\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/3-1024x836.jpg 1024w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/3-300x245.jpg 300w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/3-768x627.jpg 768w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/3-1140x931.jpg 1140w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/3-552x451.jpg 552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"779\" src=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/4-1024x779.jpg\" alt=\"\" class=\"wp-image-227\" srcset=\"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/4-1024x779.jpg 1024w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/4-300x228.jpg 300w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/4-768x584.jpg 768w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/4-1140x868.jpg 1140w, https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-content\/uploads\/sites\/8\/2021\/03\/4-552x420.jpg 552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">Interactive Advertising Management course offered an exciting guest sharing about Interactive and Online advertising strategies. It is relating to the...<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":15,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[1,19],"tags":[],"cs":[],"_links":{"self":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":228,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/posts\/223\/revisions\/228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/tags?post=223"},{"taxonomy":"cs","embeddable":true,"href":"https:\/\/www.cie.hkbu.edu.hk\/u-posts\/bim\/wp-json\/wp\/v2\/cs?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}