College News

The 8th CIE B-Dare Business Plan Competition: Health and Beauty Business

02 May, 2017

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The Division of Business of CIE has been organisng the B-Dare Business Plan Competition since 2009, which aims to provide an opportunity for students to put their learned business theories and knowledge into practice by writing a practical business plan.

With the theme of “Health and Beauty Business”, the 8th B-Dare Business Plan Competition was successfully held in this semester. Each team of the finalists, formed by business students from Business Administration Concentration Studies, Marketing Concentration Studies, Professional Accountancy Concentration Studies, Financial Management Concentration Studies, and Tourism and Hospitality Management Concentration Studies, had to write a business plan and make an oral presentation.

The adjudicators of the competition this year included: Dr. John Leung, Director of Home Convenience Service Co. Ltd./Home Laundry Service Co. Ltd./Hong Yip Service Co. Ltd. (A Member of Sun Hung Kai Properties Group) who has also been the sponsor for this competition for 5 consecutive years, Mr. Terrance Yeung, Executive Director, Corporate Accounts/Fine Arts, Jewellery & Specie, Willis Hong Kong Ltd., and Mr. Jonathan Li, Headmaster/Director of MOD Make-up Academy.

After two rounds of keen competition, the team “Sante” won the Championship with a business plan to sell organic cold press juice and organic skin care products. The adjudicators appreciated the performance of the finalists and gave them constructive comments. The finalists had learned a lot on how to write a good health and beauty business plan with sound business and financial models.

Before the final competition, all contestants had to attend a Kick-off Meeting and an Initial Training Workshop. After submitting the Conceptual Plans, qualified teams were selected to attend the face-to-face interviews. The best four teams were finally selected to attend the Advanced Training Workshop facilitated by Mr. Jonathan Li.