This concentration study offers training in understanding human behavior and mental processes using scientific methods. It provides students with basic theoreical and proactical training to pursue studies in professional psychology.
This concentration study aims to provide students with a common and broad-based foundation in modern life science disciplines such as biochemistry, cell biology and genetics, and training in fundamental laboratory techniques.
This concentration study provides students with nutrition knowledge in relation to food products and disease prevention; introduce to students marketing strategies in health food management; and equip students with techniques in handling, analyzing and solving customers' complaints in food service and health food sector.
This concentration study provides students with an opportunity to enhance their language competency, develop sensitivity to bilingual issues, and acquire critical acumen for both Chinese and English texts.
This concentration study trains and equips students to approach and synthesize knowledge from multiple perspectives informed by various disciplines, so that they will have the intellectual acumen and skills required for a range of academic fields.
This concentration study aims to nurture young artists to acquire the general knowledge and practical skills needed for a variety of careers while providing students with opportunities for personal and intellectual development.
This concentration study integrates information technology, people and business. It explores the merging of information technology with business management to improve efficiency and competitiveness of an organization.
This concentration study provides students with academic and professional knowledge and skills in the fields of financial planning and wealth management. Graduates can enter the banking and finance industry or pursue a Bachelor’s Degree in business or finance- related areas.
This concentration study helps students to apply various marketing theories and techniques to real-world marketing situations. Graduates can pursue a career in marketing, advertising, public relations and customer services in commercial companies and non-profit making organizations.
In collaboration with the Department of Accountancy and Law of HKBU, this curriculum aims not only to prepare students for their future career in accounting or accounting-related areas or further studies, but also to promote their all-round whole-person development. It consists of a substantial element of general education, a wide selection of business subjects, as well as a vigorous emphasis on professional accountancy training.
Upholding the traditions of the HKBU Communication Studies, this concentration study is designed for students who strive to be savvy, independent and critically-minded. The programme will train students to develop and disseminate ideas according to the needs of various media contexts in the workplace.
This concentration study trains students in creative digital media design and production. The programme aims to open students' eyes to the innovative use of digital and media-related technologies in the arts, screen design and media industries.
This concentration study aims to introduce students to the theories and skills of journalism as a profession by offering them the opportunity to study law, politics, sociology, media and other related fields as a whole. Students are expected to acquire an understanding of the role of journalism in society and to put their knowledge into practice.
This concentration study offers training in understanding human behaviour and mental processes using scientific methods. It provides students with basic theoretical and practical training to pursue studies in professional psychology.
This concentration study is designed for students who intend to work or pursue further studies in the field of sport and recreation. It offers courses specially designed for delivering sport and recreation programmes to the community.