This area of concentration studies aims to provide students with a solid foundation in computing, such as programming, databases and information systems. It prepares students for further studies or careers in the field of information technology.
This area of concentration studies aims to provide students with a common and broad-based foundation in modern life science disciplines such as biochemistry, cell biology and genetics, and training in fundamental laboratory techniques.
This area of concentration studies provides students with nutrition knowledge in relation to food products and disease prevention; introduce to students marketing strategies in health food management; and equip students with techniques in handling, analyzing and solving customers' complaints in food service and health food sector.
This area of concentration studies provides students with an opportunity to enhance their language competency, develop sensitivity to bilingual issues, and acquire critical acumen for both Chinese and English texts.
This area of concentration studies trains and equips students to approach and synthesize knowledge from multiple perspectives informed by various disciplines, so that they will have the intellectual acumen and skills required for a range of academic fields.
This area of concentration studies aims to nurture young artists to acquire the general knowledge and practical skills needed for a variety of careers while providing students with opportunities for personal and intellectual development.
This area of concentration studies provides students with the essential knowledge and practical training in management, economics, accounting, finance and marketing for a bachelor's degree in Business.
This area of concentration studies integrates information technology, people and business. It explores the merging of information technology with business management to improve efficiency and competitiveness of an organization.
This area of concentration studies provides students with academic and professional knowledge and skills in the fields of financial planning and wealth management. Graduates can enter the banking and finance industry or pursue a Bachelor's Degree in business or finance- related areas.
This area of concentration studies helps students to apply various marketing theories and techniques to real-world marketing situations. Graduates can pursue a career in marketing, advertising, public relations and customer services in commercial companies and non-profit making organizations.
In collaboration with the Department of Accountancy and Law of HKBU, this area of concentration studies aims not only to prepare students for their future career in accounting or accounting-related areas or further studies, but also to promote their all-round whole-person development. It consists of a substantial element of general education, a wide selection of business subjects, as well as a vigorous emphasis on professional accountancy training.
Upholding the traditions of the HKBU Communication Studies, this area of concentration studies is designed for students who strive to be savvy, independent and critical-minded. The programme will train students to develop and disseminate ideas according to the needs of various media contexts in the workplace.
This area of concentration studies trains students in creative digital media design and production. The programme aims to open students' eyes to the innovative use of digital and media-related technologies in the arts, screen design and media industries.
This area of concentration studies aims to introduce students to the theories and skills of journalism as a profession by offering them the opportunity to study law, politics, sociology, media and other related fields as a whole. Students are expected to acquire an understanding of the role of journalism in society and to put their knowledge into practice.
This area of concentration studies allows students to explore the vast world of media and communication and gain exposures in various media sectors. The curriculum trains students to follow through media operation, from planning to execution of media content.
In collaboration with the Department of Social Work of HKBU, this area of concentration studies prepares students for entry into professional social work education and training at the bachelor's level.
This area of concentration studies offers training in understanding human behaviour and mental processes using scientific methods. It provides students with basic theoretical and practical training to pursue studies in professional psychology.
This area of concentration studies is designed for students who intend to work or pursue further studies in the field of sport and recreation. It offers courses specially designed for delivering sport and recreation programmes to the community.