The CIE Marketers Competition is a major competition organised by the Division of Business for Marketing students. Students are expected to develop marketing ideas based on an authentic industry context and present their ideas at the competition. This year, the Division has invited Tai Po Chun Hing Meatballs to be the industry partner, with the theme “Meatball Beyond Limits”. Students are invited to devise innovative marketing and promotional activities for the company, covering aspects such as brand positioning, new product development, and advertising to attract target customers.

To help them get ready for the competition, the Marketers Prelude, serving as the experiential starting point, was held in September. Through a guest talk, a face-to-face dialogue with Mr. Pius Chan, Director from the company, as well as a company visit, food tasting and production walkthrough, students gained first-hand exposure to a real-world business environment and explored marketing and business practices from different perspectives. In this way, the Prelude bridges real-world industry experience with the students’ subsequent creative work in the competition.

Through authentic industry exposure, the Marketers Prelude extended marketing learning beyond the classroom and offered students a fresh perspective on marketing in action. Scheduled for 1 December, the Marketers Competition 2026 challenges students to transform real-world observations into creative insights while strengthening their creativity, teamwork and practical marketing skills. Outstanding students may receive internship opportunities offered by the company and take part in the execution of marketing ideas, equipping them the capability for future workplace challenges.

商學部每年舉辦「市場營銷專才大賽」，讓修讀市場學的同學將理論應用於實際市場推廣，從中鍛鍊市場營銷與溝通技能。今年邀請大埔振興肉丸成為合作機構，主題為「丸來無限」，參賽同學要為品牌擬訂創新的市場營銷及推廣活動，涵蓋品牌定位、新產品開發及宣傳廣告等，吸引目標客戶。

為讓同學作好賽前準備，九月份特別舉行「Marketers Prelude」活動，其中包括大埔振興肉丸的執行董事陳岳成先生與同學展開一場深度交流、生產流程參觀及產品體驗等活動，讓他們親身走進真實的商業環境，從業界的視角了解市場營銷及企業實務的運作，更能將所學的市場營銷技巧與親身體驗連繫起來，為比賽構思創新方案帶來更多靈感。

「Marketers Prelude」旨在將市場營銷學習延伸至課堂以外，讓同學從嶄新角度了解市場學的實際應用。「市場營銷專才大賽2026」將於12月1日舉行，同學會將日常生活中的事物轉化為創意方案，從中挑戰他們的創造潛能、團隊合作能力及實踐營銷技能。表現優秀的同學有機會獲該企業提供實習機會，讓他們參與落實宣傳計劃，同時裝備未來事業發展。