Mr. Edwin K.C. Luk 陸家稷先生
Lecturer
edwinluk@hkbu.edu.hk
3411 5208
Teaching Areas
Course(s) taught:- Advertising Media Planning
- Consumer Behavior
- Crisis Communication
- Digital Communication
- Financial Literacy
- Intercultural Communication
- Integrated Marketing Communication Campaign
- Marketing Principles
- Organizational Communication
- Recreation, Sports and Entertainment Promotion
- Social Services Marketing
- Special Topics in Communication (Below-the-line Promotions)
Selected Publications
- Luk, E. K. (2019). Backtesting of investment advice to today’s young university graduates: Subscription to an index fund through nineteen monthly stock savings scenarios from one to nineteen years’ investment tenures. Eighth International Conference on New Horizon in Education, Prague, Czech Republic, July 3 – 5, 2019.
- Luk, E. K. (2018). Beyond attractions and activities: What did university students appreciate most in a study tour? Second International Conference on Education and Distance Learning, Nice, France, July 17 – 19, 2018.
- Luk, E. K. (2017). Levels of participation and satisfaction of a Whatsapp tutorial chat group: A case study of university students in Hong Kong. International Conference on Education, Stockholm, June 4 – 8, 2017.
- Luk, E. K. (2016). Exploring Moving Mean Length of Utterance (MovMLU) as an Alternative Measure of a Child's Language Development. The Fourth European Conference on Language Learning, Brighton, United Kingdom, June 29 – July 3, 2016.
- Luk, E. K. (2016). A 48-Hour Project: Learning Beyond Crisis Communication Theories. The Fourth European Conference on Education, Brighton, United Kingdom, June 29 – July 3, 2016.
- Luk, E. K. (2013). A Corpus-based Critical Discourse Analysis of Profit Warnings and Positive Profit Alerts issued by Listed Companies in Hong Kong. Four-round Joint International Symposium 2013: Public Engagement and Media Communication: East & West, Hong Kong, May 9 – 10, 2013.
- Chan, K., Ng, Y. L., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167-179.
Professional / Community Services
- External Examiner, Higher Diploma in Language and Corporate Communication, Hong Kong College of Technology, November 2020 - Present
- Senior Reviewer, The Fourth European Conference on Language Learning, Brighton, United Kingdom, 2016
- Senior Reviewer, The Fourth European Conference on Education, Brighton, United Kingdom, 2016
- Coordinator, LongXi NOVA Competition, a regional creative competition organized by LongXi for young creative professionals and supported by the School of Communication and Film, the Hong Kong Baptist University. (2014-2016)
- Member of Panel of Judges, Departmental Service Enhancement Award
- The Civil Service Outstanding Service Award Scheme 2007
- Organized by The Hong Kong Management Association (2007)
- Judge, The Best of the Best Awards for MTR Advertising 2007
- Organized by JCDecaux Pearl & Dean Limited (2007)
- Representative, Fund Raising Committee
- Mandu Village Ivey Alumni Association Sowers Hope Primary School
- Mandu Village, Yunnan Province, PRC (2004-2005)
- Director, Member Benefits, the Hong Kong Institute of Marketing, 1996
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