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This honours programme is offered by Department of Marketing, Hong Kong Baptist University for holders of Associate Degree or Higher Diploma in business-related disciplines who wish to continue on to a Bachelor’s degree in marketing.

Programme Features

  • A non-government-funded honours undergraduate programme.
  • A full-time programme which is normally completed in two years.
  • Equips students with the academic knowledge and advanced practical skills for marketing in various fields such as marketing management, marketing research and advertising, with a special focus on social entrepreneurship and digital marketing in an international context.
  • Successfully received a grant from the Hong Kong SAR government’s Social Innovation and Entrepreneurship (SIE) fund to develop and deliver new interdisciplinary course on social entrepreneurship with its intermediary – Nurturing Social Minds (NSM).

Award

Bachelor of Commerce (Honours) in Marketing awarded by Hong Kong Baptist University

Professional Recognition

Students would be exempt from one module and only have to pass two of the remaining modules to gain a Chartered Institute of Marketing (CIM) qualification at either level 4 and/or level 6, the Certificate in Professional Marketing and the Diploma in Professional Marketing respectively.

Career Prospects

The programme will equip graduates for a wide array of professions including marketing, advertising, branding, promotion, product development, public relations, and sales management. The programme is also in line with the recent surge in the demand for marketing practitioners in China-related business, small business and social enterprise sectors of Hong Kong.

Programme Structure

This four-year undergraduate programme requires students to complete a total of 128 units, including 39 units of Major Core Courses, 21 units of Major Required Courses, 30 units of Major Elective Courses (with a 3-unit General Education Capstone course listed under the Category), 13 units of University Core Courses, 15 units of General Education Courses and 10 units of Free Elective Courses.

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the 66-unit programme in two years. In this connection, students are required to complete 15 units of Major Core Courses, 21 units of Major Required Courses as well as 30 units of Major Elective Courses.

Major Core Courses (39 units)
Major Required Courses (21 units)
Major Elective Courses (30 units)

University Core (13 units)

The University Core is a requirement in the undergraduate curriculum which aims at providing students with the essential and transferable knowledge and skills that help them lead successful lives both during and following their university education, and ultimately supporting the University’s commitment to develop the Graduate Attributes among students.

University English♦
University Chinese♦
Healthy Lifestyle♦
The Art of Persuasion♦

General Education (15 units)

The General Education (GE) Programme provides the foundation of a well-rounded university education. The goal of the programme is to promote Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes that all students will need in their future professional and personal lives.

Level 1 Foundational Courses#
Level 2 Interdisciplinary Thematic Courses

♦For Associate Degree & Higher Diploma applicants, a block transfer of University Core Courses will be granted.

#For Associate Degree applicants, block transfer of 3 out of 9 units will be granted. They have to take two 3-unit courses in two different categories.

Free Elective Courses (10 units)

Free Elective Courses are normally exempted for Associate Degree / Higher Diploma graduates seeking for year 3 entry.

Remarks:

  1. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme pre-requisites and GE courses to meet the graduation requirement.
  2. Unit transfer equivalent to 28 units of University Core and GE courses will be considered by the Programme on a case-by-case basis.
  3. Make-up courses may be required on admission.
  4. Students are required to complete a non-credit bearing University Life programme.

Admission Requirements

To be eligible for admission, a candidate should hold

  • a relevant Associate Degree from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme pre-requisites and GE courses in their Associate Degree or Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme pre-requisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

Admission Scholarship

An admission scholarship is offered to top Associate Degree or Higher Diploma or equivalent students entering into this programme each year. Students who are qualified for this scholarship must fulfill a number of academic requirements and conditions. For details, students should visit the programme website (bus.hkbu.edu.hk/bcommkt).

Campus

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Ma On Shan Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor swimming pool, gymnasium, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, food sensory laboratory, testing and analytical laboratory, food & nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory, press conference room and child assessment centre are also set up to provide students with practical experiences in their areas of study.

Tuition Fee

Local: HKD85,140 per year; Non-local: HKD107,250 per year.
Students are required to complete 66 units in two years at HKD2,580 per unit (local) / HKD3,250 per unit (non-local) (Total HKD170,280 for local / HKD214,500 for non-local).

The annual tuition fee is paid in two equal installments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first installment plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfill the programme pre-requisites and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,735 per unit.

Financial Assistance

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Application Procedures

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2020-21/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (Local: HKD350; Non-local: HKD450) via online payment gateway (credit card or PPS online) before the application deadline. Please refer to the “Important Information” and “Instructions” in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (Local: HKD350; Non-local: HKD450) before the application deadline. Please refer to the “Notes to Applicants” printed on the application form for details.

Enquiries

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories

For further information about the programme, please contact Department of Marketing.
Tel: 3411 5210
Fax: 3411 5586
Email: bcommkt@hkbu.edu.hk
Website: bus.hkbu.edu.hk/bcommkt