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Dr. Melannie Zhan
詹怡倩博士

Academic Co-ordinator and Lecturer, Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life / Quantitative Reasoning), Division of Communication

melanniezhan@hkbu.edu.hk3411 3183


Teaching Areas

Course(s) taught:
  • FCQR1400 Data and The Media: The Good, the Bad, and the Ugly
  • CRCM2405 Introduction to Media and Communication

Research Interests

  • Advertising effect
  • Health communication
  • Strategic marketing communication
  • GenZ

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