Entrepreneurship and New Ventures [BHRM3125] (3 units)
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The focus of the course is to investigate, understand and internalise the process of founding a startup firm. Key areas include matching individual skills with the management needs of a new venture; evaluating the business model of the new venture; financing new ventures; starting up a company; operating a new venture; recruiting and retaining management and creating value and liquidity for investors and management.
This course provides tools and insights, which improve the chances for success as an entrepreneur in a highly competitive and ever changing environment.
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Event Marketing [BMKT4155] (3 units)
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MKTG2005 Marketing Management |
The course provides students with an understanding of how marketers can leverage event marketing to grow brands and promote cites or countries. Such events include meetings, incentive travels, conventions, exhibitions, sporting events, cultural events, and business events. In view of the rise of new forms of events, such as virtual ones and hybrid ones, the course emphasizes how event trends impact different stakeholders and event designs. The course also covers how events are conceptualized, planned, and evaluated.
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Introduction to Gender and Sexuality [CSCI2115] (3 units)
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This course aims to provide students with a foundational understanding of gender and sexuality from an inter-disciplinary perspective. It equips students with a basic understanding of concepts, theories of gender and sexuality, and debates of related issues in the contemporary world. Upon completion of the course, students are expected to have a general and critical understanding of the political, cultural and social aspects of gender and sexuality and can participate in specialized discussions of related topics.
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Understanding Everyday Life: A Critical Introduction [CSCI2125] (3 units)
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The aim of this course is to introduce students to the fascinating significance of mundane practices of everyday life. Drawing upon key theories in the field of humanities and social sciences, this course explores the subject by relating the micro-level individual practices to the macro-level patterns of society. Specifically, the making of the ‘taken-for-granted’ practices and routines which individuals perform, reproduce, and occasionally challenge will be examined with recent trends in contemporary society.
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Cultural Studies and Creative Industries Internship [CSCI3108] (3 units)
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The Cultural Studies and Creative Industries Internship is offered both during term-time and the summer. Its aim is to enrich students’ education by expanding their horizons and enabling them to integrate academic knowledge with first-hand practical experience in the cultural and creative sector. It is specially designed to encourage students to go beyond the confines of the campus and their own academic disciplines through a multidisciplinary and practice-oriented approach. The internship is also characterised by engaging students to expand social awareness and develop close connections through working with the course instructor and community partners.
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Cultural Studies and Creative Industries Internship [CSCI3109] (3 units)
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The Cultural Studies and Creative Industries Internship is offered both during term-time and the summer. Its aim is to enrich students’ education by expanding their horizons and enabling them to integrate academic knowledge with first-hand practical experience in the cultural and creative sector. It is specially designed to encourage students to go beyond the confines of the campus and their own academic disciplines through a multidisciplinary and practice-oriented approach. The internship is also characterised by engaging students to expand social awareness and develop close connections through working with the course instructor and community partners.
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Creative Writing in Practice [CSCI3115] (3 units)
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This course provides both the theoretical knowledge and the opportunity for practical experience to students who are interested in discovering their creativity and exercising it in writing. An introduction to the creative process and the basic approaches to creativity are given at the beginning of the course, before students are taken through selected types of creative work. The course focuses equally on careful guidance in students’ appreciation of creative works, as well as in their own creative practice.
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Exploring the City [CSCI3135] (3 units)
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This course aims to enhance students’ understanding of the city from social and cultural perspectives. While cities are diverse and exciting, they also pose challenging problems. Through the examination of classic and contemporary texts on the city, students will acquire an in-depth understanding of key developments in the study of the city. Case studies will also be used to develop the analytical techniques of the students.
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Fairy Tales and Our Society [CSCI3145] (3 units)
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This course aims to guide students towards a study of fairy tales including the basic narrative structure, major components, main themes and features, and some of the cultural and historical transformations in recent centuries. Special attention would be given to the various possible interpretations of fairy tales in our society regarding the domains of gender, race, class, culture and other factors of identity formation.
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Hong Kong Cinema and Society [CSCI3165] (3 units)
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This course aims to enhance students’ understanding of how Hong Kong cinema have been shaping and shaped by the local society and the global context of film-making. To this end, students will also learn a wide range of general approaches to film studies and the question of appropriate approaches to different periods of Hong Kong film development will be fully examined.
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Manga and Anime: Japanese Popular Culture in Hong Kong [CSCI3185] (3 units)
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This course aims to introduce students to the popularity of Japanese animation (anime) and comics (manga) in Hong Kong by considering anime and manga as medium, art, culture, and industries. It examines the reasons why these forms of popular culture from Japan can appeal to Hong Kong youths and investigates their historical developments in the city. This course is relevant to all realms of academic inquiry, and should attract students who share interests in media studies, communications, industrial structures, art and visual form, gender treatment, and Japanese fan culture, and cross-cultural studies.
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Popular Music and Society [CSCI3195] (3 units)
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This course aims to enhance students’ knowledge of popular music and its relation to society at large. It will also develop students’ critical understanding of the academic study of popular music. Students will have to examine popular music studies and apply them to analyze popular music in the special context of Hong Kong society.
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The World of Theatre [CSCI3215] (3 units)
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This course aims to introduce the major forms in theatre from the West to the East. It discusses the relation between different theatre aesthetics and forms, its relation with reality, and the historical and social background. It helps students analyse and appreciate different styles and genres of theatre, their aesthetic principle, and their relation with their time and culture. It will also show examples of theatre forms with the help of original texts, and videos or live performances. Students will have the opportunity to see live theatre performances and have discussion with theatre artists.
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Theme Park and Other Themed Spaces [CSCI3225] (3 units)
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This course aims to introduce students to the social functions and ideological meanings of leisure institutions, from museums, fairs, gardens, to amusement parks, movie theaters, world expo and other themed spaces. We focus on the notion of leisure and play, and investigate the wide world of themed entertainment. While looking at particular case studies and particular leisure spaces, ranging from Disneyland to ethnic villages and Imax theaters, we look into the connection between play and modern life, the utopian elements of leisure spaces, the impacts of the increasingly global and lucrative contemporary tourist industries on the production of historical knowledge and the invention of traditions, and other issues related to cultural politics and management.
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Changing Youth, Changing Times: Concepts, Concerns and Debates [CSCI3255] (3 units)
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This course aims, first, to provide an overview and a critical examination of key themes, concepts, theories and issues in youth studies. Central issues such as inequality, underachievement, crime and deviant behaviors, political and civic (dis)engagements will be examined and they are discussed under the weekly thematic focus of class, race/ethnicity, gender & sexuality, governmentality, political and civic (dis)engagements, values and beliefs, and (sub)cultures and lifestyles. Existing theories and literature about youth transitions and youth cultures tend to take the “Western” experiences that are based on the global North for granted. Living in an ever-more interconnected age, it is not only encouraged but also urgent to think and engage with cross-national and comparative youth research. The second aim of this course is to inspire students to think beyond traditional national boundaries and to understand youth studies from different geo-political localities and cross-cultural comparative perspectives. The course seeks to diversify and broaden our understanding of youth issues by bringing in empirical examples from a wide array of countries of different socio-, cultural and political settings, ranging from countries in Europe to Africa, and from Asia to Australia.
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Understanding Emotional Capitalism: From Consumer Culture to Creative Industries [CSCI3275] (3 units)
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In an era of globalization, capitalism has strengthened its important role in the world economy. It not only serves as an economic force that shapes our economic life, but also serves as a cultural force that shapes our cultural life. In recent years, there is an increasing research literature on the emotional dimension of capitalism which focuses on how the emotions are shaped, managed, manipulated, and distributed in the consumer culture and creative industries as well as the tremendous impacts of emotional culture, emotional consumption, emotional labor and emotional management.
This course will explore the emotional dimension of consumer culture and creative industries. It will focus on how emotions are experienced, represented and produced in the industries. Drawing on different types of consumer cultures and creative industries, this course will examine various kinds of emotions such as pleasure, fear, grief, hate or terror in the construction of individual and social life. The course will also discuss how emotions are deployed in current philosophical, social and political debates.
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Popular Culture and Creative Industries in Asia [CSCI3285] (3 units)
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This course explores the production, circulation, products and practices of Asian popular culture (television drama, film, popular music, animation, comics, game, fashion, celebrity culture, digital culture, etc.) in a transnational context; and how Asian popular culture as a diverse creative force influences people and societies within and outside of Asia. It offers an introduction to the development of Asian popular culture industries and their impacts to the regional and global markets. It introduces to students the characteristics of Asian popular cultures, and the social, cultural and political environments of major production sites. Major theoretical approaches to popular culture and Asian societies will be studied. Upon completion, students will be familiar with the various critical approaches used in the study of popular culture and industries, and the social, political and economic contexts of Asian popular culture.
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AI and Digital Communication [MSCN3215] (3 units)
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This course aims to introduce students to artificial intelligence (AI), guide them to explore cases and applications of AI. In the process, students are expected to understand AI concepts and terms like machine learning, deep learning and neural networks. They will be exposed to various issues and ethical concerns surrounding the ways in which AI is changing the world. The AI applications that students will study include data-driven digital marketing, gaming, media production and search engines. Students will also explore such issues as fake news, algorithm-confounded audience polarization, privacy protection, surveillance society, dampening of news professionalism and widening digital divides. By reflecting on these controversial issues, students are expected to develop an interdisciplinary and critical perspective that helps them make sense of AI’s social, cultural, and political implications in both global and local contexts.
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