Interactive Advertising Management course offered an exciting guest sharing about Interactive and Online advertising strategies. It is relating to the Digital Communication, and specifically focused on using new ways of communication to speak and exchange views with target audiences. The new methodologies including Augmented Reality (AR), Virtual Reality (VR) and Extended Reality (XR) events. The speaker (Ms. Bernice Ng) not only shared some interesting cases using AR and VR, she also showcased some XR event solutions and virtual characters possibilities. All of these technologies open up brand new ways of handling events under different challenging situations.