BMK's "SUSTAINIVAL" was successfully held last Saturday. The 8 booths set up focused on different dimensions of socially responsible consumption, such as reducing volume of consumption, supporting fair trade, and ocean preservation. Through appealing exhibition boards, interactive games, and workshops, students applied their social marketing knowledge to make positive impact and become agents of change in socially responsible marketing. The event was a great success which has attracted and attended by over 100 participants!
◆