Name: TSANG Cho Yiu, Yoyo
Creative Digital Media Design Concentration Studies
This internship programme was an invaluable experience that significantly broadened my business horizons. I completed not only my initial tasks at Contex Digital but also had the opportunity to experience various work areas.

During my internship, I learned extensively about the company's products. Initially, I was unfamiliar with them, so specializing became necessary. Through this, I gained insight into the company's strengths, its competitors, and even had discussions with the person-in-charge to comprehend the company's operational mode and internal structure.
My experience was not confined to the office; Contex provided numerous opportunities to work in diverse roles, such as clerical, marketing, sales, and maintenance, all of which I participated in. The technical support aspect was particularly thrilling. The company conducted several hands-on workshops for us interns, where we engaged in tasks like measuring, wiring, and programming—experiences that left a lasting impression on me. I will detail some of the most impressive activities: -
Firstly, there was a field trip programme. We selected several locations to assess our company's product placement and to compare it with competitors' offerings. We visited Mongkok, Diamond Hill, and Shek Mun, and generated detailed survey reports for each area in collaboration with other interns. We took photos at each site and used Photoshop to highlight any product misplacements or damages, subsequently offering our recommendations to the company.
Secondly, I had the privilege of participating in the opening ceremony for another Contex product chain. This experience highlighted the importance of behind-the-scenes efforts. Over two weeks, we were immersed in preparations, affirming the significance of every role. Our tasks included designing and creating name tags for guests, managing catering logistics, and even participating in the ribbon-cutting ceremony on stage. It was during this time I realized the extent of knowledge in the business world that is not captured in textbooks — how owners and managers establish their company's reputation and foundation or innovate in their business approach. Interacting with bosses, managers, and employees as an intern was immensely rewarding.

Following the internship, I returned to the company as a part-timer to assist in installations in various schools, which expanded my network and skill set even further. Reflecting on this experience, I recognize that this internship has equipped me with invaluable experiences that will undoubtedly benefit my future endeavors.
