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Apart from information analysis and promotional strategies, practical experience is also essential for successful marketing. The Concentration Studies of “Marketing” in CIE focuses on teaching marketing theories through practical examples. The College organises “Marketers Competition” every year, providing a platform for students to show their creativity and bring their knowledge into play. This year, the Hong Kong Ocean Park was invited to be the partner of the competition. We hope to help students experience the day-to-day operation in the industry and pave their way to professionalism.

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