Media Communication, CIE
One must be able to manage the mutual relationship between new and traditional media in order to master the culture of the ever-changing mass media industry. This programme helps students learn more about the trend and development in creative and social media. Students will learn how to manage the production process and design promotional strategy for social media through data collection, digital curation and manipulation of text and images.
The programme provides broad-based training of strategic communication in new media environment. Students will acquire essential skills of strategic planning and media execution. Graduates can pursue further studies in public relations, advertising, corporate communication and social media marketing.
Dr. Tsen Wai-sing
Associate Programme Director
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