Division of Communication

Creative Communication
During my study at CIE, we had the chance to design advertising strategies, organise PR events and produce radio programmes starting from scratch until project completion. It widened my horizons in various communication related fields.
Ng Chun Ho, Matthew  ’14
  • Currently studying Bachelor of Social Sciences (Hons) in Media and Social Communication, HKBU
  • Associate of Arts (Creative Communication), HKBU 2014
My study at CIE widened my horizons in various communication related fields.
Ng Chun Ho, Matthew  ’14
  • Currently studying Bachelor of Social Sciences (Hons) in Media and Social Communication, HKBU
The wide variety of activities provided me with opportunities of planning events, writing scripts and practicing skills of communication. I participated in AD Here Advertising Competition in CIE, which equipped me with experience for further study in HKBU. The skills I learned from the activities are useful for every single step of my career.
Ip Ka Yan  ’13
  • Project Coordinator in a social welfare organization
  • Bachelor of Social Sciences (Hons) in Communication, HKBU 2015
  • Associate of Arts (Creative Communication), HKBU 2013
The skills I learned from the activities are useful for every single step of my career.
Ip Ka Yan  ’13
  • Project Coordinator in a social welfare organization
Upholding the whole-person education of HKBU, CIE enabled us to learn and grow through its quality curriculum and all-round developmental initiatives. I was able to play an active role in a number of college activities such as the CIE AD Here Advertising Competition which was co-organised with Nestle Hong Kong in 2013. I had the chance to be the Chairman of the Student Organising Committee. In the same year, I received a scholarship offered by the Education Bureau under the Self-financing Post-Secondary Scholarship Scheme. This recognition has further encouraged me to strive for excellence in my study.
Liu Long Hin, Charles  ’13
  • Currently working in a digital marketing company
  • Bachelor of Social Sciences (Hon) in Communication – Organization Major, HKBU 2015
  • Associate of Arts (Creative Communication), HKBU 2013
I received a scholarship offered by the Education Bureau. This recognition has encouraged me to strive for excellence in my study.
Liu Long Hin, Charles  ’13
  • Currently working in a digital marketing company
CIE has brought me a wonderful and fruitful study experience. Have faith in yourself and work hard to unleash your potential, then you will receive more than you can imagine from CIE.
Tam Ka Hei, Katherine  ’11
  • Social Media Specialist
  • Bachelor of Social Sciences (Hons) in Communication, HKBU 2014
  • Associate of Arts (Creative Communication), HKBU 2011
You will receive more than you can imagine from CIE.
Tam Ka Hei, Katherine  ’11
  • Social Media Specialist
Upholding the mission of whole person development, CIE encourages students to pursue holistic growth, which evoked my interest in advertising design. The lecturers gave a lot of valuable advice including academic and non-academic aspects, which equipped myself to face different challenges with positive manner.
Pun Wai Lit, Ed  ’10
  • Senior Marketing Officer at BOC Credit Card (International) Ltd
  • Associate of Arts (Creative Communication), HKBU 2010
The lecturers gave a lot valuable advices which equipped myself to face different challenges with positive manner.
Pun Wai Lit, Ed  ’10
  • Senior Marketing Officer at BOC Credit Card (International) Ltd
At CIE, I have learnt to think and study independently. I had also found my direction in life. The programmes here apart from being practical, they also provided me a lot of opportunities to understand more of ourselves. The College encouraged us to participate in different kinds of activities so as to build up our confidence in times of challenges. Besides, the friendship between teachers and students was most impressive. Lecturers’ quality teaching and love for students had made my college life most special and enjoyable.
Pang Wing Ki, Bonnie  ’08
  • Senior Creative Writer at ViuTV, HKTVE
  • Master of Arts in Communication, HKBU 2012
  • Bachelor of Social Sciences in Integrated Communication Management, HKBU 2011
  • Associate of Arts (Creative Communication), HKBU 2008
Lecturers' quality teaching and love for students had made my college life most special and enjoyable.
Pang Wing Ki, Bonnie  ’08
  • Senior Creative Writer at ViuTV, HKTVE
What I have learnt at CIE was not only the knowledge from the textbooks, but also the teaching enthusiasm from the lecturers. Now I am a lecturer and I always regard my teachers at CIE as my role model!
Wong Kwok Kei, Jackin  ’03
  • Lecturer at the School of Continuing and Professional Studies, CUHK
  • Master of Arts in Communication, HKBU 2010
  • Associate of Arts (Creative Communication), HKBU 2003
I am much inspired by the teaching enthusiasm from the lecturers at CIE.
Wong Kwok Kei, Jackin  ’03
  • Lecturer at the School of Continuing and Professional Studies, CUHK
I applied for the AD Programme at a time when it was still not a widely known pathway to university education. But knowing the advantage of the 2+2 articulation with University of Michigan, and the quality study environment in HKBU, my parents supported me to study at CIE. What I learnt from CIE had provided me with a solid foundation to study aboard. After I returned to Hong Kong, I continued my Master degree at HKBU. Today I feel so honored to be able to work in a multinational company. It was the nurturing environment of CIE and my determination in study that had contributed to my success today.
Cheung Pui Chi  ’02
  • Senior Corporate Communication Manager at HSBC
  • Master of Arts in Communication, HKBU 2005
  • Bachelor of Arts (Honours) in Communication, Michigan University, USA 2004
  • Associate of Arts (Creative Communication), HKBU 2002
The nurturing environment of CIE contributed to my success today.
Cheung Pui Chi  ’02
  • Senior Corporate Communication Manager at HSBC
Creative Digital Media Design
CIE helped me to kick-start in the creative industry, equipped me with a wide range of skills and knowledge in design that are treasurable to me.
Wan Yeuk Hei, Dick  ’14
  • Computer Graphic Compositor in FATface Post Production Limited
  • Bachelor of Art (Hons) in Creative Media, CityU 2016
  • Associate of Arts (Creative Digital Media Design), HKBU 2014
CIE helped me to kick-start in the creative industry, equipped me with a wide range of skills and knowledge in design that are treasurable to me.
Wan Yeuk Hei, Dick  ’14
  • Computer Graphic Compositor in FATface Post Production Limited
Creative Digital Media Design Concentration Studies taught me what design and creativity really are. The exposure made me determined to pursue a career in the design industry.
Wong Fuk Hong, Andrew  ’14
  • Graphic Designer in marketing and advertising agency
  • Bachelor of Arts (Hons) in Communication Design, PolyU 2016
  • Associate of Arts (Creative Digital Media Design), HKBU 2014
Creative Digital Media Design Concentration Studies taught me what design and creativity really are. The exposure made me determined to pursue a career in the design industry.
Wong Fuk Hong, Andrew  ’14
  • Graphic Designer in marketing and advertising agency
At CIE, I met the lecturers who are most passionate in teaching. They saw our potential and encourage us to find our possibilities. Other than art and design, I learnt how to create and present my ideas, which are important in the creative industries.
Wong Tsz Ting, Amy  ’14
  • Reporter in a Japanese news agency
  • Bachelor of Arts (Hons) in Digital Television and Broadcasting, CityU 2016
  • Associate of Arts (Creative Digital Media Design), HKBU 2014
At CIE, I met the lecturers who are most passionate in teaching.
Wong Tsz Ting, Amy  ’14
  • Reporter in a Japanese news agency
The Associate Degree Programme has strengthened my foundation in Creative Digital Media Design area. And the College organised various activities, such as the “AD Here” Advertising Competition which allowed me to practise what I have learned from class. All the valuable experiences gained from CIE have facilitated my current study in undergraduate programme.
Joey Fu  ’12
  • Currently working in digital marketing industry
  • Currently studying Master of Social Sciences in Media, Culture and Creative Cities, HKU
  • Bachelor of Social Sciences in Integrated Communication Management, HKBU 2015
  • Associate of Arts (Creative Digital Media Design), HKBU 2012
All the valuable experiences gained from CIE have facilitated my current study in undergraduate programme.
Joey Fu  ’12
  • Currently working in digital marketing industry
I found my studies in CDMD courses enjoyable and inspiring, particularly in subjects like “Communication Design Fundamentals”, “Corporate Identity, Branding and Design Management” and also “Digital Audio and Video Production”, which I’ve learned the technical knowledge and developed my creativity. These served as a solid foundation for my current study in degree programme as well as career development.
Liu Hong Yu, Grey  ’12
  • Currently working in digital marketing agency
  • Currently studying Master of Social Sciences in Media, Culture and Creative Cities, HKU
  • Bachelor of Social Sciences in Integrated Communication Management, HKBU 2015
  • Associate of Arts (Creative Digital Media Design), HKBU 2012
I found my studies in CDMD course enjoyable and inspiring.
Liu Hong Yu, Grey  ’12
  • Currently working in digital marketing agency
Film, Television and Digital Media Studies
During my two-year studies in CIE, the Film, Television and Digital Media Studies Concentration Studies equipped me with film related knowledge and skills. Also, I had the chance to work with many other students, and made a lot of good friends.
Wong Chun Po, Bobby  ’14
  • Currently studying Bachelor of Social Sciences in Communication (Hons) - Film and Media Art Major, HKBU
  • Associate of Arts (Film, Television and Digital Media Studies), HKBU 2014
The Film, Television and Digital Media Studies Concentration Studies in CIE equipped me with film related knowledge and skills.
Wong Chun Po, Bobby  ’14
  • Currently studying Bachelor of Social Sciences in Communication (Hons) - Film and Media Art Major, HKBU
The deepest memory I had during the two years I studied at the Film, Television and Digital Media Studies Concentration Studies was about how I worked hard with fellow students to produce my film. Under the guidance of lecturers, we started working from storyboards to post-production after effects; I can tell how much my skills have improved. After completing my AD studies, I have been admitted to my favorable undergraduate programme, to further my studies in this field, and continue with my passion for film.
Wong Sze Lee  ’14
  • Currently studying Bachelor of Arts (Hons) - Creative Media, CityU
  • Associate of Arts (Film, Television and Digital Media Studies), HKBU 2014
After completing my AD studies, I have been admitted to my favorable undergraduate programme, to further my studies in this field, and continue with my passion for film.
Wong Sze Lee  ’14
  • Currently studying Bachelor of Arts (Hons) - Creative Media, CityU
The Associate Degree programme inspired me to create. I recalled in the “script writing” class and thanks to my teacher who equipped me with the necessary skills, I have compiled my first script smoothly. This experience remains to motivate and support me over time.
Chan Kam Hei, Ray  ’11
  • Currently studying Bachelor of Fine Arts (Hons) – Film and Television in Hong Kong Academy for Performing Arts
  • Associate of Arts (Film, Television and Digital Media Studies), HKBU 2011
The AD programme inspired me to create.
Chan Kam Hei, Ray  ’11
  • Currently studying Bachelor of Fine Arts (Hons) – Film and Television in Hong Kong Academy for Performing Arts
My two years’ study in CIE was fruitful. It helped me to find my direction and boost my confidence. Also, I have made friends with a group of classmates who share the same interest in movies. The opportunities CIE offered are comprehensive; you will have a remarkable study experience if you make good use of the resources here.
Lee Chau Ying, Eleanore  ’11
  • Currently studying Bachelor of Social Sciences (Hons) in Communication - Cinema and Television, HKBU
  • Associate of Arts (Film, Television and Digital Media Studies), HKBU 2011
The opportunities CIE offered are comprehensive.
Lee Chau Ying, Eleanore  ’11
  • Currently studying Bachelor of Social Sciences (Hons) in Communication - Cinema and Television, HKBU
Journalism
The College provides a variety of experiential learning opportunities to students. I have joined the leadership training scheme, editorial team of College publication Invisible, organising committee of AD Here Advertising Competition and etc. I have the chance to work with teammates from different concentration studies, learning how to appreciate the uniqueness of others. My horizons have been broadened and these experiences are beneficial to my personal growth.
Christy Leung  ’14
  • Reporter in TV broadcaster
  • Bachelor of Social Sciences (Hons) in Communication -Journalism Major, HKBU 2016
  • Associate of Arts (Journalism), HKBU 2014
The College provides a variety of experiential learning opportunities to students I have the chance to work with teammates from different concentration studies.
Christy Leung  ’14
  • Reporter in TV broadcaster
Curriculum design in CIE brings different perspectives to students in various disciplines. It helps me to find out my own interest and make the right choice for further studies. Lecturers are very keen to share their insights in small class settings. Joining the editorial team of the College Publication "Invisible" is also beneficial to my future career. The planning and interviewing process are valuable experiences.
Leung Ming Yan  ’14
  • Currently studying Bachelor of Social Sciences (Hons) in Communication -Journalism Major, HKBU
  • Associate of Arts (Journalism), HKBU 2014
Lecturers are very keen to share their insights in small class settings.
Leung Ming Yan  ’14
  • Currently studying Bachelor of Social Sciences (Hons) in Communication -Journalism Major, HKBU
Media Communication
At CIE, apart from friendship, I acquired useful knowledge and skills in media communication. The cross-subject research project which was to design a promotion campaign for Medecins Sans Frontieres was a very valuable learning experience during my study.
Cheng Ho Chun, Anson  ’17
  • Currently studying Bachelor of Social Sciences (Hons) in Communication, Public Relations and Advertising Major, HKBU
  • Associate of Arts (Media Communication), HKBU 2017
The cross-subject research project for Medecins Sans Frontieres which I took part was most valuable.
Cheng Ho Chun, Anson  ’17
  • Currently studying Bachelor of Social Sciences (Hons) in Communication, Public Relations and Advertising Major, HKBU
The growing importance of new media application has been recognised especially in journalism, entertainment and advertising industry. Media Communication Concentration Studies was launched in response to this trend. Not only did it equip us with the knowledge of traditional media, but also taught us the operation of new media. These skills have prepared me for further study and are practical in daily life.
Lam Lok Sing, Michael  ’17
  • Currently studying Bachelor of Social Sciences (Hons) in Communication, Organizational Communication Major, HKBU
  • Associate of Arts (Media Communication), HKBU 2017
Media Communication have prepared me for further study and the knowledge learnt are practical in daily life.
Lam Lok Sing, Michael  ’17
  • Currently studying Bachelor of Social Sciences (Hons) in Communication, Organizational Communication Major, HKBU
I am glad to have studied in Media Communication which is a very practical programme. I got the chance to support a NGO to develop a cross-media promotion strategy. I was also involved in a study on the characteristics of the social media from which, I gained a better understanding of the importance of media in connection to the society.
Yau Lee Man, Nicole  ’17
  • Currently studying Bachelor of Arts, HKU
  • Associate of Arts (Media Communication), HKBU 2017
I am glad to have studied in Media Communication which is a very practical programme.
Yau Lee Man, Nicole  ’17
  • Currently studying Bachelor of Arts, HKU
There are a wide range of specialised areas in the media industry, such as advertising, public relations, as well as television and film. They are all closely connected with the new media. Timeliness is utmost important in media communication. It is the right choice for those who are energetic and active in social media.
Chu Tseng Chee, Daphne  ’16
  • Currently studying Bachelor of Social Sciences (Hons) in Communication, Organizational Communication Major, HKBU
  • Associate of Arts (Media Communication), HKBU 2016
Timeliness is utmost important in media communication.
Chu Tseng Chee, Daphne  ’16
  • Currently studying Bachelor of Social Sciences (Hons) in Communication, Organizational Communication Major, HKBU
We learnt how to use new media for the promotion of ideas effectively. The programme also gave critical lens to analyse the media and various social phenomena from multiple perspectives. The best thing I have acquired is to strike a balance between content and creativity, and carry the key message throughout the new media effectively.
Kwong Ka Wing, Agnes  ’16
  • Currently studying Bachelor of Social Sciences in Global Studies, CUHK
  • Associate of Arts (Media Communication), HKBU 2016
The programme also gave critical lens to analyse the media and various social phenomena from multiple perspective.
Kwong Ka Wing, Agnes  ’16
  • Currently studying Bachelor of Social Sciences in Global Studies, CUHK
The technique that I have learnt in Media Communication is always useful. This curriculum equips me with the knowledge of different areas of communication. While raising my awareness to the latest development of the society, it also went deep into different social media.
Li Yik Sze, Cici  ’16
  • Currently studying Bachelor of Arts in Digital Television and Broadcasting, CityU
  • Associate of Arts (Media Communication), HKBU 2016
The programme is both interesting and practical which paved way for my articulation to the undergraduate programme through the non-jupas application.
Li Yik Sze, Cici  ’16
  • Currently studying Bachelor of Arts in Digital Television and Broadcasting, CityU