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A unique AD programme in Hong Kong - study digital society through the perspective of social science

Digital technologies impact our society, culture and the self. They shape all aspects of our everyday lives and become interconnected with social relations, labour markets, education, health, security, recreation and other areas of the social world. We have seen changes in the way public services, consumption, and transportation are delivered through digital mechanisms such as apps and digital platforms. This brings positives but many challenges remain such as the rise of fake news, cybercrime, misinformation and inequalities generated by digital technologies. This area of Concentration Studies aims to introduce students to a variety of topics informed by sociological theory and methodology and help them to make sense of the digital society to make a better future.

Programme Features

  • To enable students to understand how digital technology will impact our future;
  • To equip students with broad-based training in sociology ;
  • To provide students with theoretical training and the essential skills in social research, to critically understand and analyse the society in the tech era.

Ample Articulation Opportunities

  • Graduates can choose to study bachelor’s degree in Social Policy and Social Development, Global and China Studies, Social Design, Criminology and Sociology or any related programmes offered by local or overseas institutions. They can also articulate to the Senior Year Places (Year 3) through the Non-JUPAS scheme to obtain a bachelor’s degree granted by UGC-funded Universities;
  • Graduates can articulate to HKBU Self-funded Undergraduate Programmes under the Four-year Through-train Admissions Scheme.

Future Career Prospects

Graduates can pursue a variety of career opportunities in various sectors and industries, such as
  • Government Civil Servant
  • Marketing and Advertising
  • Public Relations and Corporate Communication
  • Welfare and NGOs
  • Social Research


Concentration Studies (15 Units)
  • Basic Social Research
  • Essentials of Sociology
  • Science, Technology and Society
  • Sociological Theory
  • Sociology of the Digital World
Elective Studies (9 Units)*
(Students are required to take 3 courses from the following)
  • Globalisaton and Society
  • Introduction to Criminology
  • The Chinese Society
  • Corporate and Media Communication in Chinese^*
  • Creative and Social Media
  • Essentials of Financial Technology
  • Essentials of Sociology
  • Event Management
  • Food Safety and Public Health Management
  • Graphic Design and Visual Communication
  • Human Physiology
  • Introduction to Media and Communication
  • Marketing Principles
  • Popular Culture in Contemporary China^
  • Principles of Microeconomics
  • Professional English for the Media
  • Text and Image: A Critical Analysis
Core Courses and a third English Language Course (16 units)  
  • English Academic Writing I & II
  • Written and Spoken Modern Chinese / Elementary Chinese 
  • Healthy Lifestyle
  • The Art of Persuasion 
  • English for Professional Communication / Literary Appreciation / Reading Contemporary Worlds (select one course)
General Education
Foundational Courses (9 units)
select one course from each category
  • History and Civilization
  • Values and the Meaning of Life
  • Quantitative Reasoning
Interdisciplinary Thematic Courses (6 units)
select two courses from any one or two themes
  • Science, Technology and Society
  • Sustainable Communities
  • Culture, Creativity and Innovation
Free Electives (7 units)
select two courses from a diversified range of disciplines
  • Applied Science
  • Arts and Languages
  • Business
  • Communication
  • Social Sciences
 Taught in Cantonese / Putonghua
 For Non-Chinese Speaking Students
* Recommended Elective Studies course offered by this Concentration Studies Students are required to take 3 courses from the above recommended list and/or from a diversified range of disciplines such as Applied Science, Arts and Languages, Business, Communication and Social Sciences.

The course list is for reference only. The College reserves the right to make changes on the course list.

Relevant articulation programmes include:  

Hong Kong Baptist University
  • BSocSc (Hons) in Sociology
  • BSocSc (Hons) in Global and China Studies 
  • BSocSc (Hons) in Government and International Studies 
  • BsocSc (Hons) in Social Policy
The University of Hong Kong
  • BSocSc Sociology
  • BSosSc Social Policy and Social Development 
  • BA Gender Studies 
The Chinese University of Hong Kong
  • BSSc Sociology
  • BSSc Gender Studies 
  • BSSc Society and Sustainable Development 
City University of Hong Kong
  • BSocSc Asian and International Studies
  • BSocSc Criminology and Sociology 
  • BSocSc Public Policy and Politics (Housing and Urban Studies Stream) 
The Hong Kong Polytechnic University
  • BA (Hons) Applied Ageing Studies and Service Management
  • BA (Hons) Social Design 
  • BA (Hons) Social Policy and Social Entrepreneurship 
The Education University of Hong Kong
  • BSocSc (Hons) in Social Entrepreneurship and Development Studies
  • BSocSc (Hons) in Sociology and Community Studies 
Hong Kong Metropolitan University
  • BSocSc (Hons) in Applied Social Studies
  • BSocSc (Hons) in Global and China Studies 
Hong Kong Shue Yan University
  • BSocSc (Hons) in Sociology