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This honours programme is offered by the College of International Education, Hong Kong Baptist University for holders of Associate Degree (AD) or Higher Diploma (HD) in business-related disciplines who wish to continue on to a Bachelor’s degree in marketing.

Programme Features

Bringing real world challenges into the classroom, this programme focuses on the latest marketing trends, technologies, and strategies. The programme aims to cultivate socially responsible marketers with a strong sense of social entrepreneurship and a solid foundation in digital marketing. By combining excellent teaching, a supportive environment, and a strong alumni network, we prepare students for careers in marketing and business management.

  • Equips students with academic knowledge and advanced practical skills in a variety of marketing fields, including digital marketing, brand management, event  marketing, marketing research, and social entrepreneurship.

Award

Bachelor of Commerce (Honours) in Marketing awarded by Hong Kong Baptist University

Career Prospects

The programme will equip graduates for a wide array of professions including marketing, advertising, branding, promotion, event management, public relations, and sales management. Moreover, the programme addresses the recent surge in the demand for marketing practitioners in the small business, digital marketing, and social enterprise sectors of Hong Kong.

Programme Structure

This four-year undergraduate programme requires students to complete a total of 128 units, including 39 units of Major Core Courses, 21 units of Major Required Courses, 27 units of Major Elective Courses, 13 units of University Core Courses, 18 units of General Education Courses and 10 units of Free Elective Courses.

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the 66-unit programme in two years. In this connection, students are required to complete 15 units of Major Core Courses, 21 units of Major Required Courses, 27 units of Major Elective Courses as well as 3 units of General Education Capstone Course.

Major Core Courses (15 units)
Major Required Courses (21 units)
Major Elective Courses (27 units)

# Major Elective Course for AY 2022/23 intake and onwards.

^ Major Elective Courses for AY 2021/22 intake only

General Education Capstone Course (3 units)

* This GE capstone course will be opened to all self-funded undergraduate students. Student may select a GE capstone course offered by different self-funded undergraduate programmes.


University Core (13 units)

The University Core is a requirement in the undergraduate curriculum which aims at providing students with the essential and transferable knowledge and skills that help them lead successful lives both during and following their university education, and ultimately supporting the University’s commitment to develop the Graduate Attributes among students.

University English♦
University Chinese♦
Healthy Lifestyle♦
The Art of Persuasion♦

General Education (15 units)

The General Education (GE) Programme provides the foundation of a well-rounded university education. The goal of the programme is to promote Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes that all students will need in their future professional and personal lives.

Level 1 Foundational Courses#
Level 2 Interdisciplinary Thematic Courses

♦ For Associate Degree or Higher Diploma applicants, a block transfer of University Core Courses will be granted.

# For Associate Degree applicants, a block transfer of 9 units will be granted.

Core / Free Elective Courses (34 units)

Students should have taken these 8 Core Courses as prerequisites in their Associate Degree or Higher Diploma studies.

Remarks:

  1. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core and GE courses to meet the graduation requirements.
  2. Unit transfer equivalent to 28 units of University Core and GE courses will be considered by the Programme management on a case-by-case basis.
  3. Make-up courses may be required on admission.
  4. Students are required to complete a non-credit bearing University Life programme.

Admission Requirements

To be eligible for admission, a candidate should hold

  • a relevant Associate Degree (AD) from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma (HD) from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme prerequisites and GE courses in their Associate Degree / Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme prerequisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

Admission Scholarship

An admission scholarship is offered to top Associate Degree / Higher Diploma or equivalent students entering into this programme each year. Students who are qualified for this scholarship must fulfil a number of academic requirements and conditions. For details, students should visit the programme website (hkbucie.hk/bmk).

Campus

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor heated swimming pool, gymnasium, fitness room, dance room, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, creative science laboratory, food sensory laboratory, testing and analytical laboratory, food and nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory and child assessment centre are also set up to provide students with practical experiences in their areas of study.

Tuition Fee

Local: HKD87,780 per year
Students are required to complete 66 units in two years at HKD2,660 per unit (Total HKD175,560)
Non-local: HKD110,550 per year
Students are required to complete 66 units in two years at HKD3,350 per unit (Total HKD221,100)

The annual tuition fee is paid in two equal instalments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first instalment plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfil the programme prerequisites, University Core and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,870 per unit.

Financial Assistance

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Four of the courses offered by the Programme are eligible for reimbursement under the Continuing Education Fund (CEF). Eligible students completing the courses may apply for the Fund and receive subsidy with a ceiling of
HKD20,000.

Application Procedures

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2023-24/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (HKD450) via online payment gateway (credit card, PPS online or Mobile Payment) before the application deadline. Please refer to the "Important Information" and "Instructions" in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (HKD450) before the application deadline. Please refer to the "Notes to Applicants" printed on the application form for details.

Enquiries

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories