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Mobile Communication [CRWG3085] (3 units)
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This course will train students to have a better understanding with of mobile communication in contemporary information society. Students will have opportunities to gain knowledge on mobile communication history, the relation between mobile communication and youth culture, as well as mobile communication and its transformation of the democratic process. By the end of the course, students will be able to understand how the rapid emergence of online interactions with mobile communication technology has reshaped their lifestyle.
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Studies in Film and Television Classics [CRWG4055] (3 units)
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Classics involve innovations and canons. They not only demonstrate the creative intensity but also the force of shaping the development of subsequent works. This course will survey a number of film and television classics from America, Europe, and Asia created by various auteurs and of various genres. By exploring the definitive and enduring qualities of these “classics”, the course will analyze the cultural and industrial significance of these texts.
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Selected Readings in Chinese Literature [CRWG4125] (3 units)
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本科目會於古典及當代文學範圍內選取特別專題（如流派、名作家、文類、文學分期)，作較深入研究，旨在使學生對中國文學有更深切和廣泛的認識，培植文學養份。
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Seminar on Script Sales and Creativity Transfer [CRWG4135] (3 units)
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In this course, students will be equipped with the marketing points, artistic pursuit, and distributing experience shared by veteran film producers and distributers about the marketing and pitching of film script, TV drama series and ideas proposal from new media. Moreover, case studies and the concept of creativity transfer shared by different people from diversified scopes and professions will be conducted in seminar and guest lecture mode.
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Special Topics in Film, Television and New Media [CRWG4145] (3 units)
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This course allows new topics to be taught, enabling a degree of flexibility in the curriculum for emergent ideas to appear and be realized in the teaching and learning environment, and to reflect the changing interests and expertise of the academic staff. Therefore, there are no subject-specific aims and objectives here, but rather general aims and objectives, within which subject-content will be articulated. The course aims to study a particular subject in a comprehensive manner. Students will attend lectures on the subject, read on the subject, view relevant films, and carry out required modes of assessment. At the end of the course students will have a good understanding of the subject, and will be able to demonstrate that understanding in specified forms of assessment.
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Special Topics in Hollywood Cinema [CRWG4155] (3 units)
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The course aims to give a comprehensive introduction to Hollywood cinema, examining its cultural and aesthetic significance. By spotlighting some movies within the economic and historical context of their production, circulation, and consumption, it explores and interprets Hollywood cinema in history and in the present, in theory and in practice.
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Special Topics in Hong Kong Cinema [CRWG4165] (3 units)
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This course aims to address different topics of the Hong Kong Cinema, mainly focusing on the 1970’s to the post 97’ period. Genres, gender issues, and transnational movies will be analysed.
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Toy, Game and Children Culture [CRWG4185] (3 units)
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This course introduces the concept and theory on the relationship between toys, games, and children’s culture. The philosophical and emotional rationale and drive of toys and games for the construction of childhood will be explored and studied. Students will be equipped with the learning theory through the tools of toys and games.
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Film Genres [CRWG4195] (3 units)
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This module will survey the history and theory of major Hollywood film genres, including the Western, the gangster film, the hardboiled detective film, the musical, and the family melodrama. The iconography, archetypes, and themes will be discussed and evaluated. By examining the generic evolution throughout the decades, this module will provide hints on how genre functions as a commercial system and as an apparatus to circulate and perpetuate the American ideologies.
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Advanced Screenwriting Workshop [CRWG4205] (3 units)
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This course builds on techniques and skills being developed in Screenwriting Workshop I & II, it offers a practical opportunity for students to complete their screenplays and ready to film. Students will engage more deeply with how to get useful information by researching and interviewing, to sharpen concept and story, structure, character development, scene and sequence, plot and subplots, central theme, dialogue, and visual storytelling. All students will need to begin the course with a serious commitment and a strong work ethic.
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Film Theory and Criticism [CRWG4215] (3 units)
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The course aims to enable students to
1) Understand the development of film criticism and analysis;
2) Be conversant with the major approaches to film criticism and theory;
3) Analyse individual films using particular theoretical approaches;
4) Write critically about film in a professional tone.
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Film and Philosophy [CRWG4225] (3 units)
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Film and philosophy are the dual terrains that have extensively and intricately crisscrossed. From the sci-fi extravaganza The Matrix to the avant-garde Tree of Life, films from both commercial and art-house circuits possess the capacity of being read seriously. This module explores a multitude of philosophical ideas and issues that are illustrated, allegorized, and contended in cinema. The key issues examined in the lectures lie in three areas: epistemology and metaphysics, the human conditions, and ethnics and values. The module encompasses a range of films of various genres (science fiction, comedy, historical drama, noir, docu-fiction), geographies (Hollywood, Europe, Asia), and auteurs (Speilberg, Kurosawa, Kiarostami, Antonioni, von Trier). By examining the "philosophical" film texts, the module demonstrates the mutual illumination of film and philosophy - how films can enlighten philosophical dialogue and how philosophy can inspire filmmakers.
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Chinese Film Directing [CRWG4235] (3 units)
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This course seeks to develop student’s ability of making unique and coherent directorial choice to turn a Chinese script into visual images. Student will acquire the skills related to a director’s craft within the tradition of Chinese cinemas. This course aims to train students to open up their unique directorial vision derived from script analysis, equip them with a directing techniques that suit the Chinese film industries in order to convey their vision in terms of visual language such as carefully designed camera movement and scene blocking. In the end, students will gain practical experience in planning and producing their personal or commercial film and video project. An in-depth study of the work of auteur filmmakers is a must.
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Advanced Writing Workshop for the Chinese-language TV Industries [CRWG4245] (3 units)
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The course provides students a thorough understanding of the workings of the real-world TV writers’ room of the television industries of Hong Kong and Greater China. It will examine the development of a continuing Chinese serial drama in depth. Under the guidance of the instructor, students will work through the complete process of creating an original Chinese drama series. Students will collaborate on building show ideas, creating a full cast of characters, working out multiple storylines and writing the scripts for an entire season of an hour-long drama series. By the end of the course, students should be well equipped to work in the script departments of Chinese serial drama.
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Supervision of Internship [CRWG4905] (0 units)
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Students are encouraged to undertake an optional non-graded and zero-credit professional internship during their study. The aim is to help them discover their strengths and weaknesses, and apply working experience in a real-world industry setting, realize their responsibility as a team member, and communicate with other people in a real working situation.
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Media Business Environment [ICMT3125] (3 units)
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This course addresses basic issues of the contemporary media business environment from the economic, political, and organizational perspectives. Cases and strategies related to the performance of the traditional and digital media industry in global and local environments will be discussed.
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Television and Hong Kong Society [ICMT3185] (3 units)
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This course focuses on the study of Hong Kong television and social change, the role of TV in the formation and maintenance of HK cultural identities, and its impact on other media and on the Asian Community. The course explores the Hong Kong TV industry in its socio-historical context, televisual discourses, audience reception, as well as in relation with society from late 50’s to the present. The multi-screen phenomenon and its influence to the TV industry in the digital era will also be discussed.
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Financial Literacy [ICMT3245] (3 units)
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This course introduces some fundamental principles in financial management for first-time business managers and future investor communication leaders. The instructor will guide students to get familiar with the financial statements, corporate finance practices pertaining to investor communication, and behavioural finance with reference to the Hong Kong investment market. The course shall enhance marketing communication students’ appreciation of financial literacy that ultimately enhance communication decision-making qualities to enhance corporate values in their junior leadership roles.
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Strategic Public Relations Management [ICMT4125] (3 units)
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| ICMT3017 INTRODUCTION TO PUBLIC RELATIONS AND ADVERTISING |
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This course aims to equip students with the strategic public relations skillsets required for a young manager. It goes beyond the traditional perspective on public relations executions by emphasizing strategic elements of public relations in the digital era. It focuses on relationship of public relations management to organizational structure, communication functions, and organizational effectiveness. The challenges of the public relations industry with rapid technology advancement in the digital era will also be covered.
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Communication and Sustainable Development [MSCN3125] (3 units)
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The objective of this course is to examine one of the most prominent development paradigms in the last twenty years – sustainable development from the communication perspective. Sustainable development implies a participatory and multi-stakeholder approach to policy making and implementation, mobilizing public and private resources for development and making use of the knowledge, skills and energy of all social groups concerned with the future of the planet and its people. Within this framework, communication plays a strategic and fundamental role in the interplay of the different development factors, improving the sharing of knowledge and information, as well as the active participation of all concerned.
The course is designed to enhance students’ awareness of issues of sustainability in Hong Kong, guiding them to consider the contribution of media technologies and communication strategies in achieving sustainable development goals. In collaboration with NGOs and community partners, the learning will start from understanding real world scenarios and current efforts by NGOs to achieve some of the 17 sustainable development goals set by the United Nations, including the eradication of poverty, empowerment of vulnerable groups, and the conservation of natural environment and resources for future generations. Students will team up with an NGO and complete a creative project to propose a communication campaign to help promote and achieve these goals through the use of media technologies and communication strategies.
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Gender and Communication [MSCN3165] (3 units)
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This course is designed to introduce a wide range of perspectives about gender and communication. To enhance students’ understanding of gender issues in communication, the course starts with an overview of various theoretical approaches to gender studies, and then investigate how concepts of gender are produced, circulated and consumed by media audiences. The main purpose of the course is to sharpen students’ critical thinking and analytical skills in identifying and discussing the construction, mediation, representation and misrepresentation of gender in the global context of media communication.
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Negotiation and Lobbying [MSCN3175] (3 units)
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This course is designed to provide the theoretical and practical training to negotiation and conflict management. Emphasis is put on the negotiation workshop approach which will be adopted to provide various simulated exercises to help students apply concepts into practice. The subject will also cover aspects the background and current applications of lobbying as a global industry which thrives wherever democracy is established. The course will be comprised of lectures, class discussions based on readings, class presentations, and viewing and interpreting various texts. The course readings are both practical and theoretical, and while many of them focus on specific case studies, they are intended to provoke thoughtfulness in each student such that it can be applied to a variety of real life situations. Students will also get an opportunity to produce their own presentations.
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Analytical and Opinion Writing for Chinese Media [MSCN3205] (3 units)
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This course introduces students to various forms of analytical, commentary and opinion writing on different media platforms, such as newspapers, magazines, blogs or news websites. Students will learn the principles and techniques of making opinion writing persuasive through building arguments and structuring facts and comments. Through an examination of political, social, public relations or environmental issues, the course helps students to develop both their analytical skills and writing skills for print or online media. As a lot of cases in the local context will be examined and discussed, the medium of instruction is Chinese.
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