Dr. Amy M.C. Tsang 曾美清博士
Academic Co-ordinator and Lecturer, Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life) / Generic Content - Free Electives - Analysing Global Economic Issues in the 21st Century & Exploring Business Enterprise, Division of Business
amytsang@hkbu.edu.hk
3411 3014
Teaching Areas
Course(s) taught:- BHRM3055 Talent Development
- BMKT3055 Socially Responsible Marketing
- BMKT3105 Global Marketing Field Study
- BMKT3115 Integrated Marketing Communications
- FCVM1300 Ethical Decision Making in the Workplace
- MRTG2300 Marketing Communications
- MRTG2302 Organizational Behaviour
- TCSU2300 Building Sustainable Communities: Markets, Government and the Public
Research Interests
- Evidence-based Teaching and Learning
- Strategic Human Resources Management
- Leadership
- Entrepreneurship
- CRM and Branding
Professional Qualifications
- Chartered Marketer, the Chartered Institute of Marketing, U.K.
- Member of the Chartered Institute of Marketing
- Member of the Academy of Management
- Member of the International Society for Third-Sector Research
Selected Publications
- TSANG, M.C.A. (2025). “Empowering Employability through Digital Innovation: A Real-World Marketing Communications Study”. Proceedings of the e-Learning Forum Asia 2025 (eLFA2025) organized by King Mongkut’s University of Technology Thonburi, Bangkok, Thailand. P.51.
- TSANG, M.C.A. and Wong K.H. (2025). “Preparing for University Transfer: Identifying and Meeting the Learning Needs of Sub-degree Students”. Paper presented at Reimagining Transfer: Global Insights on Credit Mobility in the New Higher Education Paradigm (NHEPTransfer 2025 conference) organised by the Hong Kong Polytechnic University and SYA and held at Hong Kong Polytechnic University, Hong Kong.
- TSANG, M.C.A. (2024). “Youth Voices on Community Engagement as Part of Student Learning in Hong Kong”. Paper presented at the 2024 AAC&U Conference on Global Learning, organised by Association of American Colleges and Universities (AAC&U) and held at Washington, D.C., United States.
- TSANG, M.C.A (2023). “What Do Students See that We Don’t?”. Presented at the eLFA 2023 organised by eLearning Forum Asia (eLFAsia) and held at Singapore University of Social Sciences, Singapore.
- TSANG, M.C.A. (2021). “Youth Volunteers as Paradox Navigators in Volunteering Implementation: Youth voices on voluntary work during pandemic situation in Hong Kong”. Paper presented at 2021 International Society for Third-Sector Research Conference, Montreal, Canada, 2021. Conference changed to virtual due to the Covid-19 outbreak.
- TSANG, M.C.A. (2021). “Re(Designing) Experiential Learning Internship to Promote Student Success in a Pandemic Era”. Paper presented at 2021 AdvanceHE Teaching and Learning Conference, UK, 2021. Conference changed to virtual due to the Covid-19 outbreak.
- TSANG, A., KONG, L., LEUNG, M., POON, B., ZHANG, E. (2021). “Student-centred learning (SCL) still matters: Practices for remote and mixed-mode contexts”. Paper presented at 2021 AdvanceHE Teaching and Learning Conference, UK, 2021. Conference changed to virtual due to the Covid-19 outbreak.
- TSANG, M.C.A. (2020). “Do We See the Way What the Students See?”. Paper presented at International Conference on Learning and Teaching 2020 (ICLT2020). Hong Kong, 2020.
- TSANG, M.C.A. (2020). “Building Inter-sector Collaboration and Cross-institution Partnership on Transfer Practices at Discipline Subject Level”. Paper presented at Conference on Credit Transfer Practices in Higher Education: Partnership for Success. Hong Kong, 2020.
- TSANG, M.C.A. (2019). “Re(Designing) Semester-Project to Promote Student Success in a College Setting”. Paper presented at the Lilly-Asia: Evidence-Based Teaching and Learning. Lilly International Conference, Hong Kong, 2019.
- LEE, V., KO, E., LAI, W., LAU, S., TSANG, A. (2014).“Challenges faced by Mainland Chinese students of an Associate Degree (AD) Programme: A Case Study of College of International Education, Hong Kong Baptist University”. Paper presented at the FSTE on Self-financing Tertiary Education. Hong Kong, 2014.
Professional / Community Services
- Mentor of the Chartered Institute of Marketing Mentoring Programme, U.K.
- Mentor of the International Society for Third-Sector Research Mentoring Programme
- Advisor and trainer to NPOs and education institutions on human capital training and development
- Invited Speaker, “From Scroll to Action: Navigating the Consumer Journey with Social Media Influence”, Education Bureau (Innovation Technology Education Division), Hong Kong, 28 April 2026.
- Invited Speaker. “Guidelines for Assessment of Course Equivalency”. SYA Project: Credit Transfer Webinar Series, 22 April 2021.
- Co-investigator of the Project: “Task Force on Senior Year Admission Students’ Transfer Articulation and Transparency” (SYA Task Force) (2021-2025) under the UGC-funded Teaching & Learning Project: Enriching Senior Year Places Students’ Learning Experience through Curricular & Co-curricular Activities in Hong Kong’s Universities.
Grants
- “Building a Community of Practice in research-informed teaching and learning” (with 16 members of various higher educational institutes) awarded by the Centre for Holistic Teaching and Learning, HKBU (COP/2324/01) (2024-2026)
- “Assessing the Academic and Non-academic Challenges among Ordinary Sub-degree Students and Sub-degree Students with Special Education Needs: A mixed-methods study)” awarded by the Hong Kong Baptist University, School of Continuing Education Seed Grant Funding Scheme (SCE/SGF/2223/01) (2022)
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