Ms. Amy M.C. Tsang
曾美清女士
Academic Co-ordinator and Lecturer, Marketing, Division of Business
amytsang@hkbu.edu.hk
3411 4336
Teaching Areas
Course(s) taught:- TCSU2300 Building Sustainable Communities: Markets, Government and the Public
- CCPP1500 Planning Your Academic and Career Pathways
- FCVM1300 Ethical Decision Making in the Workplace
- MRTG2300/MRTG3102 Marketing Communications
- MRTG2301/MRTG3103 Marketing Principles
Research Interests
- Evident-based Teaching and Learning
- Strategic Human Resources Management
- Leadership
- Entrepreneurship
- CRM and Branding
Professional Qualifications
- Chartered Marketer, the Chartered Institute of Marketing, U.K.
- Member of the Academy of Management
- Member of the International Society for Third-Sector Research
- Mental Health First Aid Standard Course, the Mental Health First Aid International and the Mental Health Association of Hong Kong
Selected Publications
- TSANG, M.C.A. (2019). “Re(Designing) Semester-Project to Promote Student Success in a College Setting”. Paper presented at the Lilly-Asia: Evidence-Based Teaching and Learning. Lilly International Conference, Hong Kong, 2019.
- LEE, V., KO, E., LAI, W., LAU, S., TSANG, A. (2014). “Challenges faced by Mainland Chinese students of an Associate Degree (AD) Programme: A Case Study of College of International Education, Hong Kong Baptist University”. Paper presented at the FSTE on Self-financing Tertiary Education. Hong Kong, 2014.
Professional / Community Services
- Mentor of the Chartered Institute of Marketing Mentoring Programme, UK
- Advisor and trainer to NPOs and education institutions on human capital training and development
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