Ms. Anna W.Y. Yuen
袁慧仪女士

Academic Co-ordinator and Lecturer, Creative Communication / Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life), Division of Communication

annay@hkbu.edu.hk3411 3255


Teaching Areas

Course(s) taught:
  • CRCM2403/CRCM4009 Principles and Practices of Public Relations and Advertising
  • CRCM2400 Communication Strategies for Globalization
  • FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
  • FREL1401/GECV4002 Interpersonal Communication

Research Interests

  • Advertising
  • Campaign Strategies
  • Media Effects
  • Information Processing

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