Mr. Fred C.F. Yeung 楊志發先生
Academic Co-ordinator and Lecturer, Media Communication / Generic Content - Core Courses (The Art of Persuasion), Division of Communication
fredyeung@hkbu.edu.hk
3411 3112
Teaching Areas
Course(s) taught:- CRCM2403 Principles and Practices of Public Relations and Advertising
- FREL1401 Interpersonal Communication
- ELSS2402 Chinese Copywriting and Creative Advertising
- CRCM2400 Communication Strategies for Globalization
- FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
Research Interests
- Creative Writing
- Advertising and Media
Selected Publications
- Fred, C. F. Yeung. (2018). 'Discover Tibet'. Eyes on HKBU We Talk. 14 February 2018.
- Fred, C. F. Yeung. (2016). 'Show your Talent through your Work via the Digital World'. Eyes on HKBU We Talk. 22 September 2016.
- Fred, C. F. Yeung. (2015). 《专家话你知：公关与广告：这么近，那么远 》. Education Post. SCMP. 8 October 2015.
- Fred, C. F. Yeung. (2015).《专家话你知：广告Pitching可以花费不菲》. Education Post. SCMP. 17 September 2015.
- Fred, C. F. Yeung. (2015). 《专家话你知：失实与 Gimmick只差一线》. Jiu Jik Magazine. Issue 1303. 15 & 18 May 2015.
- Fred, C. F. Yeung. (2014).《专家解话：早死行业》. Education Post. SCMP. 18 February 2014.
- Fred, C. F. Yeung. (2014).《专家解话：绝世好工 The Best Job in the World》. Education Post. SCMP. 21 January 2014.
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