Ms. Anna W.Y. Yuen

Academic Co-ordinator and Lecturer, Creative Communication / Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life), Division of Communication 3255

Teaching Areas

Course(s) taught:
  • CRCM2403/CRCM4009 Principles and Practices of Public Relations and Advertising
  • CRCM2400 Communication Strategies for Globalization
  • FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
  • FREL1401/GECV4002 Interpersonal Communication

Research Interests

  • Advertising
  • Campaign Strategies
  • Media Effects
  • Information Processing