Dr. Martin C.K. Tsui 徐志強博士
Academic Co-ordinator and Lecturer, Generic Content - GE Level 1 Foundational Courses (History and Civilization / Quantitative Reasoning) / Generic Content - GE Level 2 Interdisciplinary Thematic Courses (Sustainable Communities) / Generic Content - Free Electives (Developing Leadership and Management Skills), Division of Business
cktsui@hkbu.edu.hk
3411 4346
Teaching Areas
Course(s) taught:- BUAD2302 Principles of Microeconomics
- CCPP1500 Planning Your Academic and Career Pathways
- FCHC1300 The Rise of the Modern Global Economy
- FCQR1300 Quantitative Analysis for the Business World
- FREL1304 Analysing Global Economic Issues in the 21st Century
Research Interests
- Income return rate of education and training in the labour market
- Human capital, workplace skills and competences
- Social entrepreneurship and brand building
Selected Publications
- Tsui, C.K. Martin. (2013, December) A Re-structuring of the Economy of Hong Kong in 10 Years. (香港經濟10年內必須根本轉型). Hong Kong Economic Journal Monthly.
- 徐志強 (2017年11月16日)。 大學聯招 (一) Band A至Band E各有所用，不能輕廢。《溫暖人間》，476期。
- 徐志強 (2017年11月30日)。 大學聯招 (二) 大學資訊日。《溫暖人間》，477期。
- 徐志強 (2018年01月25日) 。年宵大作戰： 建立團隊。《溫暖人間》，481期。
- 徐志強 (2018年02月08日)。年宵大作戰： 俯首甘為孻子牛。《溫暖人間》，482期。
- 徐志強 (2019年04月18日)。老師寫給同學的信(一) 學懂放下，善用壓力成為推動力。《溫暖人間》，513期。
- 徐志強 (2019年05月02日)。老師寫給同學的信(二) 學則不固 過勿憚改。《溫暖人間》，514期。
- 徐志強 (2020年05月14日)。一種社企的使命感(一)：非以役人，乃役於人。《溫暖人間》，541期。
- 徐志強 (2020年05月28日)。一種社企的使命感(二)：一飯之恩不易求。《溫暖人間》，542期。
- 徐志強 (2020年06月11日)。一種社企的使命感(三)：如人飲水 冷暖自知。《溫暖人間》，543期。
- 徐志強 (2020年06月25日)。高中選什麼科好？《溫暖人間》，544期。
- 徐志強 (2021年05月27日)。溝通之秘訣：和下一代說道理 《溫暖人間》，568期
- Lau, S.S. Sam, Tsui, C.K. Martin, & Wan, T.H. Kelvin. (2020, December 08) Effects of a Blended Synchronous Career Development Course on Students’ Career Awareness, [Conference presentation]. Paper 23 on eLearning Forum Asia 2020, CUHK.
- Lau, S.S. Sam, Tsui, C.K. Martin, & Wan, T.H. Kelvin. (2021, March) Evaluation of a Blended Career Education Course during the COVID-19 Pandemic on Students’ Career Awareness. Sustainability 2021, 13(6), 3471; https://doi.org/10.3390/su13063471
- Lau, S.S. Sam, Tsui, C.K. Martin, Qi, Christine & Ma, Frankie. (2021, June 11) Assessing the Gap of Knowledge, Skills and Attitudes (KSA) of University Students towards Workplace Skills and Competences. [Symposium presentation]. Annual Research Symposium 2021, HKBU School of Continuing Education.
- Dr. Tsui, C.K. Martin, & Dr. Li, Connie. A research entitled "From Warmth to Competence: How Digitalization Impacts Consumer Evaluations of Social Enterprises / 從熱情到效率：技術數位化如何影響消費者對社會企業的評價" is conducted in AY2021/22 (supported by the HKBU SCE Seed Grant Funding Scheme; Jun 2021 – May 2022). The aim is to identify customer perceptions toward social enterprises in Hong Kong; to investigate how consumer perceptions affect purchase intentions toward social enterprises; and to determine whether digitalization will transform consumer perceptions toward social enterprises and in turn increase the turnover of a social enterprise. The results will be taken as a reference of the digitalization of social enterprises in future."
Professional / Community Services
- Voluntary services to the HKU to host regular meetings of the alumni-student consultation group.
- Voluntary services as a columnist of magazine Compassion Bi-Weekly溫暖人間雙週刊 “窩心同學會” column.
Grants
- Principle Investigator of “From Warmth to Competence: How Digitalization Impacts Consumer Evaluations of Social Enterprises” awarded by the SCE Research Management Committee (Seed Grant Funding Scheme 2020/21) (Amount: $98,348)
- Co-investigator of “Turning challenges into opportunities: How students perceive their intercultural competence development and wellness in the globalised world during the COVID-19 pandemic” awarded by the SCE Research Management Committee (Seed Grant Funding Scheme 2021/22 (2nd Round)) (Amount: $120,000)
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