Mr. Fred C.F. Yeung
楊志發先生

Academic Co-ordinator and Lecturer, Generic Content - Core Courses (The Art of Persuasion) / Generic Content - Free Electives (Interpersonal Communication), Division of Communication

fredyeung@hkbu.edu.hk3411 3112


Teaching Areas

Course(s) taught:
  • CRCM2403 Principles and Practices of Public Relations and Advertising
  • FREL1401/GECV4002 Interpersonal Communication
  • ELSS2402 Chinese Copywriting and Creative Advertising
  • CRCM4015 Communication Strategies for Globalization
  • FCVM1400 Buying or Dying? Media, Consumption and the Making of Self

Research Interests

  • Creative Writing
  • Advertising and Media

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