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Dr. Lennon L.L. Tsang 曾良倫博士
Programme Director; Lecturer I
Teaching Areas
Course(s) taught:- Marketing Principles
- Global Marketing
- Digital Solution: Production and Performance
- Strategic Public Relations
- Media & PR Writing
- Introduction to PR & Advertising
- Research Methods
- Journalism & Society
- Event Management
- Organizational Communication
- TV & Hong Kong Society and Recreation
- Sports and Entertainment Promotion
- Persuasive Communication
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Professional Qualifications
- Member, European Advertising Academy (2014)
- Member, International Communication Association (2013)
- Member MAG Scholar (2012)
- Member, American Academy of Advertising (2011)
Selected Publications
- Chan, K. and Tsang, L. (2019). Book Chapter, “Public Perception of Traditional Chinese Medicine in Hong Kong”, Traditional Chinese Medicine: Professionalization and Integration in Hong Kong, edited by Chan, K. and Dong, D. City University Press, Hong Kong
- Chan, K., Tsang, L. and Fung, T. (2019). Book Chapter, “How People Perceive Acupuncture: A Quantitative Study”, Traditional Chinese Medicine: Professionalization and Integration in Hong Kong, edited by Chan, K. and Dong, D. City University Press, Hong Kong
- Tsang, L. and Wong, J. (2017). Book Chapter, “The Hong Kong Advertising Scene”, Social Issues of Advertising in Hong Kong, edited by Chan, K. City University Press, Hong Kong
- 陳家華、曾良倫 (2015)。《公關與危機管理》。香港 : 香港城市大學出版社。
- Song Harris Ao, MAK Angela K.Y., TSANG Lennon L L. (2022). Revisiting contingency theory in regenerative social-mediated crisis: An investigation of Maxim’s and Yoshinoya in Hong Kong’s polarized context, Public Relations Review, Volume 48, Issue 4 (Accepted on 13 July 2022), https://doi.org/10.1016/j.pubrev.2022.102227
- Terlutter, R., Diehl, S., Koining, I., Chan, K. and Tsang, L. (2021). “I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe, Journal of Advertising, https://doi.org/10.1080/00913367.2021.1934199
- Chan, K. and Tsang, L. (2019). Enhancing active learning and critical thinking for the course, Crisis Communication and Public Relations, in Chaudhuri, T., Cheung, S.Y., and Wong, E.Y.W. (Eds.) Studies on Teaching and Learning Volume 4, (pp. 41-54), Hong Kong, Pearson.
- Chan, Kara, & Tsang, Lennon L L. (2018). Public attitudes toward traditional Chinese medicine and how they affect medical treatment choices in Hong Kong, International Journal of Pharmaceutical and Healthcare Marketing, Vol. 12 Issue: 2, pp.113-125, https://doi.org/10.1108/IJPHM-02-2017-0009
- Chan K., Tsang L. and Chen J. (2017). Marketing bank services to youth in China, Young Consumers, Vol. 18 Issue: 3, pp.278-289.
- Chan, K., Tsang, L., and Fung, T. (2015). Attitudes toward acupuncture in Hong Kong, International Journal of Pharmaceutical and Healthcare Marketing
- Chan, K., Tsang, L., and Ma, Y. (2015). Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners, Journal of Asian Pacific Communication
- Chan, K., Tsang, L., & Leung, V. (2013). Consumers' attitudes toward advertising by medical professionals. The Journal of Consumer Marketing, 30(4), 328-334.
- Grønhøj, A., Bech-Larsen, T., Chan, K. and Tsang, L. (2012). Using Theory of Planned Behavior to predict healthy eating of Danish adolescents, Health Education, 113(1).
- Chan, K., Leung, V., Tsang, L., and Yip, T. (2012). Attitudes toward advertising by lawyer’s among Hong Kong consumers”, Asian Journal of Business Research, 2(2), 70-86.
- Chan, K. and Tsang, L. (July 2011). Promoting healthy eating to adolescents: A Hong Kong study, The Journal of Consumer Marketing, 28(5), 354 - 362
Professional / Community Services
- April 2018 onward Job Shadowing Instructor, The Society of Rehabilitation and Crime Prevention, Hong Kong
- August 2016 Panel Judge, Final of the Joint School Chinese Debating Competition (第四十八屆聯校中文辯論比賽)
- May - August 2015 Volunteer instructor for an enterpreneurship program「恒生青年創業計劃」 of The Society of Rehabilitation and Crime Prevention, Hong Kong (SRACP)
- July 2011 Panel Judge, Liberal Cup Debate Competition organised by the Liberal Party (2011)
Grants
- "The CoP attempts to improve the quality of teaching and learning through cooperation, sharing of knowledge and professional network, and learning from one another." Community of Practice, Teaching Development Grant (2019) (Amount: $360,000)
- "Experiential Learning of Designing and Implementing Digital Media Initiatives for Audience Engagement for the Course PRAD3006 Media Planning (and ICMT3027 Marketing Principles)＂ Teaching Development Grant (2017) (Amount: $10,620)
- "Anticipatory socialization and distributing public relations: A content analysis of online newspapers and social media content in Hong Kong HKBU" Faculty Research Grant (2017) (Amount: $89,856)
- "Development of two local PR case studies as teaching materials for ICM3330 Strategic Public Relations" Departmental Teaching Development Grant (2014) (Amount: $20,000)
- "A content analysis of the news reporting of Higher Education Institutes (HEI) in Hong Kong" Seed money for research project funded by non-UGC Funds (2013) (Amount: $26,000)
- "Enhancing active learning and critical thinking for the course PRAD4005 Crisis Communication and Public Relations" Teaching Development Grant (2013) (Amount: $150,140)
- "Consumers’ processing of health information in food advertisements" Faculty Research Grant (2010) (Amount: $92,960)
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