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About CIE

Miss Zuria Cheng 鄭琇尹女士

Assistant Lecturer, Bachelor of Social Sciences (Honours) in Integrated Communication Management Programme, Division of Communication

lollipop@hkbu.edu.hk3411 3124

Teaching Areas

Course(s) taught:
  • ICMT3135 Consumer Behavior
  • ICMT4075 Public Relations and Media Writing
  • ICMT4065 Intercultural Communication
  • GCAP3855 Social Services Marketing (general education capstone course)
  • ICMT4025 Crisis Communication
  • ICMT3035 Organizational Communication

Research Interests

  • Marketing
  • Communication
  • Branding
  • e-learning
  • Capital market
  • Accounting and finance
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