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Dr. Melannie Zhan 詹怡倩博士

Acting Programme Director, Bachelor of Social Sciences (Honours) in Media and Social Communication; Academic Co-ordinator and Lecturer, Generic Content - GE Level 1 Foundational Courses (Quantitative Reasoning), Division of Communication 3183

Teaching Areas

Course(s) taught:
  • CRCM2405 Introduction to Media and Communication
  • FCQR1400 Data and The Media: The Good, the Bad, and the Ugly
  • MECM2401 Media Audience Analysis
  • ICMT3017 Introduction to Public Relations and Advertising
  • ICMT3135 Consumer Behavior
  • MSCN4015 Communication Research Methods

Research Interests

  • Advertising effect
  • Health communication
  • Strategic marketing communication
  • GenZ